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Logitech, a global leader in workspace collaboration solutions, is redefining the future of work at GITEX GLOBAL Largest Tech & Startup Show in the World 2025 with AI-centered, sustainable innovations. In an exclusive Tech It Up Middle East interview, Siddhartha Chakraborty, Regional Head of Categories for Global Emerging Markets, shared how Logitech is making workspaces smarter while staying true to its environmental commitments. Key Highlights: • Intelligent audio and video solutions integrate cutting-edge hardware with AI for intuitive experiences including smarter camera views and multiple angles. • All devices certified for Microsoft Teams, Zoom, and Google Meet with dedicated global and regional partnership teams ensuring seamless platform integration. • Three out of four Logitech products now use post-consumer recycled plastic materials as part of core design philosophy. • Sustainability embedded throughout product lifecycle from design and manufacturing to FSC-certified packaging and responsible shipping practices. • Company actively shares sustainability practices with industry peers, positioning Logitech as thought leader in environmental responsibility. Siddhartha emphasized that sustainability isn't just a feature—it's part of Logitech's DNA, with carbon footprint reduction driving every design decision from factory to customer. Visit Logitech's booth at GITEX Global 2025 to experience their AI-powered workspace solutions. #WorkspaceInnovation #Sustainability #GITEX2025 https://lnkd.in/d7A2pEDK

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Hello and welcome to Take It Up Middle East Live at Gitex Global 2025, Middle East Africa's biggest technology exhibition. We are at Logitech. I have with me Siddhartha Chakraborty, who is the regional head of categories, Global Emerging Markets at Logitech. And let's hear from him what Logitech is up to at Jitex. Siddhartha, it's a pleasure meeting you. Thank you so much for giving us your time. Please tell us about your highlights. What are you showcasing your kydex this year? Yeah, really excited to also have you guys on board. So thank you for having me and welcome to our booth at Jitex. I'll just start by saying that at Logitech, we we also acknowledge that the future of workspaces is getting redefined. So what we are trying to do is with our business solutions, we are trying to have a very AI centered, but focusing on the customers and also focusing on simple and sustainable solutions. So those are the key pillars. And I would, I would say other vision of Logitech for this year and next year to come. Great. Well, you did talk about a I mean there is no conversation now without AI in the tech industry. Please tell us what trends do you see in the region or in the markets that is driving, you know, Logitech to design AI powered and more automated centric, you know, products? Yeah, I think it's a really it's a really interesting question. So I'll just say that at Logitech, I think. See, the power of AI is also very well acknowledged. And what we do is through our business solutions, we work on intelligent audio and video, if that makes sense. So when we talk to customers, what they want is they really like to have simple yet intuitive solutions when it comes to hardware and software. So what we do is we use our cutting edge hardware technology and integrate AI and software with it. So just just as to present more intuitive, however, like much more smarter audio and video solutions. That will give us things like a smarter view, different angles, different ways of looking at the camera as well. So that's really how we are building AI into our solutions. Great, Thank you so much. And well, when we talk about, you know, collaboration platforms now, there are so many. There are Zoom, there is Google Meet, then, you know, there is Teams. How is Logitech ensuring that your products are working seamlessly, you know, integrated or working seamlessly with all these platforms? Yeah. So that, that's a really interesting topic. So at Logitech, there is focused teams and investment to drive the relationship with each of these partners. When it comes to Microsoft Teams or Zoom or Google Meet, what we do is that we are ensuring that the devices that we produce or manufacture, they're always certified for these partners. And both at the global and at the regional level, we have a very strong relationship with these partners. There is investment behind this. There are focused teams to drive the, the, the, the engagement as well. So as a as a summary, when a customer buys a Logitech device, depending on what kind of platform they're using, they can be in peace that the Logitech device is a certified for Microsoft Teams or with Zoom or with Google Meet, depending on what kind of solutions they use. Great, thank you so much. That looks interesting. That sounds interesting. And of course, Logitech has, you know. Spoken about this many in many conferences as well. Sustainability as you know a key pillar of your approach. Please tell us what sustainability initiatives Logitech is taking, you know, in the products and solutions that you're offering. Sustainability is a very, very close topic to Logitech. In fact, I would say that sustainability is part of our DNA. We are a design company, we are a product design company, but I can tell you that in everything that we do, we keep sustainability. One of the core pillars, so just to give you a couple of narratives on that, three out of four Logitech products that come out of our factory are now using PCR materials which is post consumer recycled plastic, which means that when we manufacture at the core of the design, we keep sustainability as one of the main sort of lookout. But not just that, I think from the for the whole product life cycle starting from design to manufacturing all the way up to packaging and shipping, we are using sustainability as a very strong. So we're trying to reduce carbon footprint also the way we package, we are using FSC certified packaging and then shipping also responsibly. So if you look at our our story, our vision, our mission around sustainable sustainability, I would say it's a really, really noble 1. And that's a very strong one in the industry. And the good thing about Logitech is that because we have done so much work on sustainability, we are also happy to share the practices with our friends in the industry. So it's nothing to to hide from anyone a lot of the big companies in our industry and also. Outside our industry have came to us, have come to us and learned a lot about sustainability as well. So we are also happy to share a lot of the things that we've done on sustainability. Great, thank you so much. Well, it was great talking to you, Sidarta pleasure. And we want to wish you all the best for the show. Thank you so much for having me, Chris. Thank you. So that was Siddhartha Chakraborty from Logitech. You heard him what Logitech is doing at Joytech and what they're showcasing at Gitex. You can always visit the Logitech booth and meet Siddhartha and he will be happy to take you. Through their group. Thank you so much for watching and do not forget to take it up.

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Nirmala D'souza

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Thank you Techitup ME. Qamar Syed, Victor Philip Ortiz

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