Why Your Content Strategy Isn't Working - Positioning is Key

I don't know who needs to hear this, but your content strategy likely isn't the problem - your positioning strategy is. I see you creating valuable posts every day. Getting decent engagement. Sharing your expertise consistently. I mean you're showing up, playing full out, doing all the things those coaches and courses you stacked in your inbox told you do. Posting schedule, modern templates, valuable tips. But when you mention your actual services? The comments go quiet. The DMs stay empty. And you're left wondering what you're doing wrong. "But I'm adding so much value, and giving it away in my posts... But I have several certifications... But I've tried everything they told me to..." Yes, everything except building your foundation first. Here's what I know after working with dozens of entrepreneurs stuck in this exact cycle: You're not failing at marketing execution. You're missing strategic positioning. Your audience sees you as one option. Not as THE option. They know what you sell. They don't know why they should buy from YOU instead of the other 47 people selling something similar. Every day you stay positioned as "another choice" instead of "THE choice"? That's another potential customer choosing your competitor. That's another month of breaking even instead of breaking through. That's another quarter explaining to your family why the business "just needs more time." Ready to stop being another option and start being the obvious choice? Link in comments for your marketing audit - I'll show you exactly where your positioning is costing you sales. #EntrepreneurMindset #MagneticBranding #OnlineBusinessTips #CreativeEntrepreneur #BrandStrategy

  • No alternative text description for this image

To view or add a comment, sign in

Explore content categories