Introducing BEAUTY&YOU India 2025 Imagine Award Winner: Mimiq. Meet Harsha Soundararajan, Founder of Mimiq and winner of the IMAGINE award. Mimiq is building a new global beauty category for people with visible skin differences — including vitiligo, scars, and birthmarks. With long-wear, waterproof, transfer-proof complexion products and a mission rooted in empathy and innovation, Mimiq is redefining what inclusive beauty looks and feels like. Congratulations to Mimiq and Harsha Soundararajan, and to all the BEAUTY&YOU India 2025 winners and finalists.
Winning the BEAUTY&YOU India IMAGINE Award is major recognition for innovation in inclusivity. Mimiq and Harsha Soundararajan redefining beauty for visible skin differences with waterproof, long-wear products confirms exactly the kind of empathetic and pioneering talent the industry needs.
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1wDesigning for visible skin differences isn’t a line extension it’s category creation. Long-wear, transfer-proof complexion as assistive beauty builds confidence and expands the market. Next wins: clear clinical claims, shade-match pathways, and retail education at scale. #InclusiveBeauty #ProductInnovation