At The Honest Kitchen, we know that being a pet parent isn’t always picture perfect. From couch destroyers to sock stealers, our pets can be messy, mischievous, and straight up unruly. But through all the messes and mischief, one thing remains constant: our commitment to giving our pets the very best. That’s why we’re proud to launch our latest campaign: “Feed them the best. Whether they deserve it or not.” This campaign highlights the everyday realities of life with pets: the chaos, the joy, and the unconditional love that drives us to care for them like family. No matter what kind of day they’ve had (or what they’ve gotten into), at The Honest Kitchen, we make it easy to feed them the best with food that’s healthy, high quality, and human grade.
❤️ the talent 🐕
This is so good. A lot of pet brands lean hard into the sentimental stuff—but skip over the simple, hilarious truth that one of your family members, who you love and care for, is a different species. What it means to have a pet has changed so much, even in just the last five years, but the marketing hasn’t totally caught up. I really love seeing a campaign that does. Love this take—honest indeed!
Love it!
Absolutely love the honesty and heart in this campaign. Pets may be chaotic little troublemakers, but they’re family and they deserve the best, no matter what.
This is amazing—and so relatable! 😂 Pets definitely test our patience sometimes (RIP to every pair of socks in my house), but they are truly irreplaceable members of the family. I love this campaign because it celebrates the real, messy, hilarious, and heartwarming side of pet parenthood. They may not always "deserve" the best… but we give it to them anyway.
Love this!
Looks awesome!!! Great work!
Yes! 🙌