IxDF - The Interaction Design Foundation’s Post

Every great design process starts with empathy for your users. An empathy map is one of the simplest yet most powerful tools in UX. It helps teams step into their users’ minds by exploring what they see, hear, say, do, and feel. By uncovering their pains, gains, and goals, you connect insights to emotion, and data to meaning. 💡 Empathy maps turn assumptions into understanding, then understanding transforms into better design. Discover how to create actionable empathy maps in our open-source article: https://lnkd.in/d9PFwWp #EmpathyMap #UXResearch #UXDesign #DesignThinking #UserExperience #HumanCenteredDesign

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This tool is very flexible. We saw several different formats.

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