What is the marketing efficiency ratio? How does it compare to other metrics?

After working with 80+ SMBs, we've noticed the most successful ones have the simplest strategies. Simple is the new sophisticated. Especially when building a marketing strategy. Most businesses we meet chase the wrong things: ↳ 40-slide brand decks ↳ Marketing plans with 15 tactics ↳ Complex competitor analyses ↳ Frameworks their teams can't explain And wonder why their revenue stays flat. Creating a strategy that works is simple: ↳ ONE unique value ↳ ONE ideal customer ↳ ONE clear message ↳ ONE compelling offer Remember: The best strategies are communicated in ONE sentence. This one ↓ We are the only [category] that [unique value] by [how/method] for [ideal customer]. That sentence will give you more strategic clarity than those 40-slide presentations collecting dust in your Google Drive. Our clients who nail this framework see 60% faster growth than those trying to be everything to everyone. Keep it simple. Or keep building that comprehensive marketing plan. We know which approach actually drives results. What's one thing you think that makes a brand memorable?

As we near year-end, does your business have a marketing plan in place for 2026? This week alone, I’ve written not one, but three marketing plans for clients for 2026. It’s a practice I’ve followed for over 30 years. Simple, effective, and proven to work. A costed quarterly marketing plan keeps your business focused, agile, and on budget. It’s not just smart, it’s essential. Here’s why: ✅ Clarity – Everyone knows what’s happening and when ✅ Budget control – Spend wisely and with purpose ✅ Flexibility – Adjust plans based on performance ✅ Goal alignment – Keep all efforts tied to business objectives ✅ Track results – Measure ROI and refine as you go. Marketing shouldn't be reactive. A solid plan sets you up to grow with confidence. Have you started planning your 2026 strategy? If not, I’m here to help,message me. Debra

Many small business owners don't realize the marketing power that their product has! Read our most recent blog post to learn how to leverage your product in your marketing.

Many businesses spend heavily on marketing, only to feel underwhelmed when results don’t match the budget. It’s rarely about spending more but fully about spending smart. We’ve learned that the gap often comes from three things, Which are unclear objectives, poor tracking and chasing the wrong channels. You don’t need a bigger budget but all you need is a sharper execution. When your spend is tied to the right metrics and customer behavior, even modest budgets can outperform massive campaigns. Closing that gap isn’t about cutting costs, it’s about creating efficiency, turning wasted ad spend into measurable growth and replacing vanity metrics with outcomes that actually move the business forward. When all these are aligned with strategy, results follows immediately. Our duty is to make sure every Naira spent is tied to clarity, strategy and conversion. We’ve seen time and again that the gap often comes from unclear objectives, poor tracking or chasing the wrong channels. When spend is guided by the right insights, even modest budgets can outperform bloated campaigns. Let's Plug you into the right tools and frameworks to make every Naira of your investment count. Head to our website https://www.wsiaxon.com/ to explore more or reach out to us via mail at ask@wsiaxon.com

$2.3 million. That's how much the average $50M company wastes on marketing annually. Not because their tactics are wrong. Because their strategy is scattered. Here's the pattern I see: → Marketing budget allocated by channel, not by objective → Campaigns optimized for metrics that don't drive revenue → Teams measuring activity instead of impact The math: • Average marketing budget: $5M (10% of revenue) • Percentage of activities aligned with business goals: 54% • Wasted spend: $2.3M annually The insight: Most marketing waste happens at the strategy level, not the execution level. Companies spend months optimizing ad copy. They spend minutes aligning marketing with business objectives. Have you seen this pattern in your experience?

Understanding the return on investment (ROI) of your marketing efforts is crucial for growth. With the right insights, you can make informed decisions that maximize your budget and boost results. Here are three quick steps to clarify your ROI: 1. Define clear objectives: Know what success looks like for your campaigns. 2. Track your costs: Document all expenses related to your marketing initiatives. 3. Measure outcomes: Analyze the data to see what’s working and what needs tweaking. Following these steps not only simplifies your planning but also empowers your team to make data-driven decisions. Transform your marketing strategy with effective ROI insights! What strategies have you used to measure your marketing ROI? Share your tips and experiences below! 🚀 https://lnkd.in/eRBeX44C

Why Do You Need a Marketing Plan? Here are some key reasons... Clarity of Purpose: A marketing plan provides clarity on your marketing objectives and goals. It ensures that everyone on your team is on the same page and working toward a common purpose. Resource Allocation: It helps you allocate your marketing resources (time, budget, and manpower) efficiently. This prevents wastage and ensures maximum ROI. Strategic Direction: With a well-defined plan, you have a roadmap for your marketing efforts. It outlines the strategies and tactics needed to reach your target audience. Measurable Results: A good marketing plan includes key performance indicators (KPIs) and metrics, allowing you to measure the success of your campaigns. Read more of our expert advice at https://lnkd.in/eq3TYK65

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Plot twist: The problem wasn’t their marketing. I recently worked with a client who was spending $3K/month on ads with minimal results. They came to me thinking they needed better ad copy. In our first session, I discovered: → Their offer messaging changed depending on the platform → Their sales team was pitching differently than their website → They had no clear definition of their ideal customer We didn’t touch the ads for 6 weeks. Instead, we: ✅ Clarified their positioning ✅ Unified their messaging across all touchpoints ✅ Created communication playbooks for the team The result? Same ad spend. Triple the qualified leads. This is why I created the RISE program. Because most businesses don’t have a marketing problem—they have a communication infrastructure problem. What’s the biggest gap between your marketing and your actual results?

Demystifying marketing strategy for your small or medium-sized business doesn’t have to be confusing. Many SMEs find it hard to create a clear plan that supports growth and suits their specific needs. The truth is: a successful marketing strategy involves practical, manageable steps—not complicated terms or large budgets. Here’s a straightforward approach to get started: • Understand your audience: Who are your customers? What challenges do you help them solve? • Set clear goals: Whether it’s increasing foot traffic, boosting online sales, or raising brand awareness, establish measurable targets. • Pick the right channels: Focus on marketing platforms your customers use most, like social media or email. • Maintain consistent messaging: Your brand’s voice and story should be clear and relatable. • Track and adjust: Monitor results regularly and refine your tactics based on what works. At KendallCatherine Agency, our Brand Together framework leads you through these steps with customizable tools made specifically for businesses without dedicated marketing teams. This means you get tailored solutions that help you take charge of your marketing, regardless of your experience or budget. Remember, marketing is an ongoing process—not a one-time task. With the right partner and plan, you can confidently grow your business and stand out in your market. What’s the biggest marketing challenge you’re facing right now?