How to spend on marketing: A framework for entrepreneurs

Every creative entrepreneur has faced the 'how much should I spend on marketing?' dilemma. This post breaks it down into a clear, actionable framework tailored to your unique business goals. If you're ready to take the guesswork out of your marketing budget and make smarter decisions, this is a must-read! https://lnkd.in/eCtKzD3c

Every creative entrepreneur has faced the 'how much should I spend on marketing?' dilemma. This post breaks it down into a clear, actionable framework tailored to your unique business goals. If you're ready to take the guesswork out of your marketing budget and make smarter decisions, this is a must-read! (link to my Substack in the comments)

Too many small businesses are doing more marketing, not better marketing. If your efforts feel scattered — reels here, emails there, ads everywhere — you might be missing the system that ties it all together. Our latest blog breaks down the 3 most common marketing mistakes we see (and how to fix them). Click below to read more. #BrandStrategy #SmallBusinessMarketing #MarketingTips #Entrepreneurship #BrandStateU https://lnkd.in/gA2YfvRa

Last week I was in a client meeting, and the client kept asking the same thing: “We’re spending on marketing, but where’s the growth?” And honestly, that’s a fair point. A lot of businesses treat marketing like a box to tick. Post a few things, run an ad, and hope for the best. What I’m starting to realize is that marketing only makes sense when it’s directly tied to sales and business results. Otherwise, it’s just noise. That’s been one of my biggest lessons so far in consulting. 👉 Do you think marketing should be judged mainly by sales numbers, or is brand-building just as important? #Marketing #BusinessGrowth #Consulting #Entrepreneur

I’ve spent years designing marketing campaigns And if there’s one thing that stands out: It's the importance of flow. I hosted my Advanced Campaign Design Workshop a few months ago.. A selected group of experienced entrepreneurs came together to craft their campaigns in real-time. We learned that keeping it simple, personal, and making small changes at the right time makes all the difference. So why am I sharing this? Because people overcomplicate marketing. They get lost in tactics and tools, when often, it’s the small, precise tweaks that matter most. Small tweaks & a good flow Is all you need to do.. That’s how you make your launch a success. #marketingstrategy #launchsuccess #businessgrowth #entrepreneurtips #launchlive

WHAT is Marketing REALLY About? Discover the truth behind marketing and what it's really about. In this video, we'll dive into the core principles of marketing and debunk common myths. Learn what marketing is not, and what it's really about. Whether you're a business owner, entrepreneur, or marketer, this video will give you a fresh perspective on the marketing industry. Get ready to challenge your assumptions and learn the secrets to successful marketing. #marketingservices #marketing #marketingdigital #whatismarketing

𝐌𝐚𝐧𝐲 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫𝐬 𝐚𝐫𝐞 𝐠𝐫𝐞𝐚𝐭 𝐚𝐭 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐨𝐟𝐟𝐞𝐫, 𝐛𝐮𝐭 𝐭𝐡𝐞𝐲 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐞 𝐰𝐢𝐭𝐡 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠. Most focus on presenting their products and services, without realizing that the best kind of marketing is positioning them as a solution to a problem. A lot of business owners put their heart into running their business, but when it comes to marketing, many feel stuck. The truth is, marketing isn’t about big budgets or complicated strategies, it’s about connection. Start by really understanding WHO you want to reach. Not everyone is your customer, and that’s okay. Focus on the people who actually need what you offer. Then, instead of simply listing down features, share the story behind your product or service. People connect with stories, and they remember how you make them feel more than what you try to sell. And here’s the part many overlook: consistency. One post or one ad won’t change your business overnight, but showing up regularly builds trust over time. When people see your brand often, they start to believe in it. Marketing may feel difficult, but once you see it as building relationships instead of just making sales, it becomes much more natural and that’s when growth starts to happen. How do you position your product or service—as a feature, or as a solution? #marketing #business #entrepreneur #coach #owners

“I can’t afford to advertise.” I hear this all the time—and my response is always the same: 😅 you can’t afford not to. Think about it: 🎰 If you had a slot machine where every $1 gave you $10, how many times would you play? All day long. That’s what good marketing is. An investment, not an expense. Here’s how we approach it: 💡 Spend ~10% on marketing → Aim for ~10x return. And with the right system, it’s achievable. In my new video, I share: ✅ Why most contractors plateau at $8k–$50k/month without advertising ✅ The shift from “expense” thinking → “investment” mindset ✅ How to measure ROI so you know if ads are working ✅ The system we use to consistently hit 10:1 returns 🚀 ⚡ I also offer a few free growth audits each month. We’ll identify bottlenecks and map a plan to $1M in 12 months. Link in comments 👇 #BusinessGrowth #MarketingStrategy #ContractorSuccess #Entrepreneurship #ScalingBusiness

Marketing Challenges Entrepreneurs Face For many entrepreneurs, marketing is one of the toughest parts of growing a business. Common challenges include: Limited budgets – hard to compete with bigger companies that spend more Changing customer behavior – preferences and trends shift fast Crowded markets – standing out from competitors takes clear positioning Measuring results – it’s difficult to track what really works Consistency – running the business often leaves little time for steady brand building Growth doesn’t come from doing everything. It comes from focusing on the right channels and being consistent over time. What marketing challenge has been the hardest for you?

15 Small Business Marketing Strategies That Actually Work in 2025 Running a small business in 2025? Marketing doesn’t have to break the bank. Here are 15 proven strategies that actually work — from social media hacks to local SEO tricks that help you compete with the big guys. 💡 👉 Swipe through to discover practical tips you can apply TODAY. 📌 Save this post for later & share it with a fellow entrepreneur. #SmallBusinessMarketing #MarketingTips2025 #EntrepreneurLife #MarketingStrategy #BusinessGrowth #DigitalMarketingTips #MarketingForSmallBusiness #SmallBizSuccess #SocialMediaForBusiness #LocalBusinessMarketing #ContentMarketingStrategy #StartupTips #GrowYourBusiness #MarketingMadeSimple #BusinessOwners