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Same data. Same models. Same results? AI is rewriting marketing – but amid all the noise, who’s actually asking what’s real? We caught up with GUT’s Sarang Paraskar at AWNY to discuss the big topics surrounding AI ahead of the launch of The AI Marketing Pulse – our flagship quarterly pulse for tracking sentiment, surfacing tensions and uncovering the truths behind AI adoption. Check out the full interview and stay tuned for the AI Marketing Pulse launch – coming soon on The Drum 🔜 https://lnkd.in/eR8jDUGD #AI #Sponsored

Transcript

All of the AI tools that exist today, they're built on models and solution blueprints that take from the same LMS. So it's the same data source, it's the same technology that's providing you input, It's referencing all of this content that exists online. So what you're essentially creating is a sea of sameness. You. CMOS and marketing operations in general are at a risk of losing a sense of creativity, a provocative. Wholeness that I think is very core to the fundamental of marketing storytelling.

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