How EVC® by ellipse enhances credit card security and control

View profile for Thep Tan

Partner Engagement | Fintech | Payments Innovation

💡 Credit’s New Reality: Access Anxiety, Flex Demand & Control A recent PYMNTS + i2c study reveals powerful shifts rewriting the card economy: ⚡ 42% of consumers doubt they’d be approved for a new credit card—even though only ~15% ever get denied ⚡ “Credit building” is now the top reason consumers seek new cards ⚡ Nearly 60% want flexible rewards and adaptive payment structures; 70% among “bridge millennials” Put simply: People crave control, flexibility, and credibility in their credit products. 🔐 EVC® by ellipse: Security That Speaks the Same Language In this evolving environment, static card security feels dated. Here’s how EVC® complements and accelerates what the market is demanding: ✅ Trust through embedded security: A dynamic CVV isn’t just a technical guardrail. It signals to cardholders that their issuer is invested in protecting them in real time ✅ Continuity in control: Flexible rewards and dynamic structures work better when cardholders trust their card is resilient to fraud ✅ Differentiation in a crowded market: With many issuers racing to offer “smart rewards” and credit-building features, one that offers smart security stands out 🚀 Call to Action for Card Issuers & Fintechs If your roadmap includes credit-building features, dynamic rewards, or flexible pay options—ask yourself: 🛠️ Is your security layer also evolving, or still anchored in legacy CVVs? 🛠️ Are you signaling to consumers, in a tangible way, that fraud protection is a built-in promise; not an afterthought? 🛠️ Could adding EVC® be the missing lever that turns a “modern card” into a trusted, standout product? Let’s talk about how security can lead—not lag—in the next generation of card innovation #Payments #Fintech #CreditCards #CardSecurity #Innovation #GetEVC #Ellipse #ConsumerBehavior #CardEconomy #CreditBuilding #DynamicRewards Article: https://lnkd.in/gn96tAc4 Publisher: PYMNTS

  • No alternative text description for this image

To view or add a comment, sign in

Explore content categories