💡 Credit’s New Reality: Access Anxiety, Flex Demand & Control A recent PYMNTS + i2c study reveals powerful shifts rewriting the card economy: ⚡ 42% of consumers doubt they’d be approved for a new credit card—even though only ~15% ever get denied ⚡ “Credit building” is now the top reason consumers seek new cards ⚡ Nearly 60% want flexible rewards and adaptive payment structures; 70% among “bridge millennials” Put simply: People crave control, flexibility, and credibility in their credit products. 🔐 EVC® by ellipse: Security That Speaks the Same Language In this evolving environment, static card security feels dated. Here’s how EVC® complements and accelerates what the market is demanding: ✅ Trust through embedded security: A dynamic CVV isn’t just a technical guardrail. It signals to cardholders that their issuer is invested in protecting them in real time ✅ Continuity in control: Flexible rewards and dynamic structures work better when cardholders trust their card is resilient to fraud ✅ Differentiation in a crowded market: With many issuers racing to offer “smart rewards” and credit-building features, one that offers smart security stands out 🚀 Call to Action for Card Issuers & Fintechs If your roadmap includes credit-building features, dynamic rewards, or flexible pay options—ask yourself: 🛠️ Is your security layer also evolving, or still anchored in legacy CVVs? 🛠️ Are you signaling to consumers, in a tangible way, that fraud protection is a built-in promise; not an afterthought? 🛠️ Could adding EVC® be the missing lever that turns a “modern card” into a trusted, standout product? Let’s talk about how security can lead—not lag—in the next generation of card innovation #Payments #Fintech #CreditCards #CardSecurity #Innovation #GetEVC #Ellipse #ConsumerBehavior #CardEconomy #CreditBuilding #DynamicRewards Article: https://lnkd.in/gn96tAc4 Publisher: PYMNTS
How EVC® by ellipse enhances credit card security and control
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🔍 The Credit Confidence Gap: A Risk & Opportunity for Cards According to The Financial Brand, younger consumers are struggling with credit fundamentals: ⚠️Nearly half of 18-to-24-year-olds don’t even know their credit score Many believe myths like “more cards automatically boost your score” 📉Meanwhile, their debt burdens are rising fast — Gen Z balances jumped 62% over two years; millennials increased 50% 🔄 These are the next-generation cardholders: hungry for guidance, but wary of risk As issuers, how do we win their trust; not just in products, but in security? 🔐 EVC® by ellipse: Security That Boosts Confidence While education and personalization are vital, security must be visible, intuitive, and reliable; especially for those unsure about credit That’s where EVC® fits in: ✅ Dynamic CVV built into the card shows real-time protection ✅ Zero friction for cardholders; pay the same way, but with more trust ✅ Differentiator in a crowded market: security becomes a feature, not just a backend function When users feel their card “just works and is safe,” confidence grows and engagement follows Question for payment executives: 👉How are you embedding visible, user-first security into payment cards so that next-gen users feel safe and supported — not lost or vulnerable? Let’s talk about how EVC® platform can make security a part of your customer value proposition — not just compliance #Payments #CreditCards #Security #Fintech #CustomerTrust #CreditConfidence #GetEVC #Ellipse #CardInnovation #NextGenBanking Photo: Vitaly Gariev Author: Nicole Volpe Publisher: The Financial Brand Article: https://lnkd.in/g7BFaiZw
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Ever wondered what really happens after you tap your card or make a payment online? 💭 💳 Stepping into the World of Payments Lately, I’ve been working as part of the Payments team, exploring real-world payment scenarios and understanding how things actually work behind the scenes — and it’s been fascinating. Payments might look simple — you tap your card and see “Approved”. But behind that single message lies a complex flow of systems, checks, and communication between gateways, banks, and networks — all happening in just a few seconds ⚡ As I’ve been diving deeper, I’ve realized that every transaction starts with one basic distinction — is it Card Present or Card Not Present? 💡 🔹 Card Present (CP): When a physical card is used at a terminal (tap, insert, or swipe). The terminal securely reads the chip or contactless data and verifies it in real time with the issuer. Since the card is physically there, it’s harder to fake — meaning lower fraud risk and smoother authorization. 🔹 Card Not Present (CNP): When you pay online, through a link, or when your card is stored for future payments. Here, the system relies on entered or saved card details, CVV, and 3-D Secure for validation. It’s more convenient but comes with a higher fraud risk, as the card isn’t physically verified. It’s interesting how this one basic difference defines the entire payment flow — from security layers to how authorization happens. I’ll keep sharing small insights from what I’m learning — not to teach, but to simplify and reflect on the fascinating world of payments 💬 #Payments #Fintech #DigitalPayments #CardPresent #CardNotPresent #PaymentProcessing #Authorization #PaymentGateways #Finance #TechJourney #LearningInPublic #TransactionFlow #Innovation #security
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A new PYMNTS / Velera study shows something few expected — small credit unions are becoming the early adopters of financial technology. In just one year, the number of small credit unions identifying as innovators jumped from 0% to 8.5%, while those saying they’re “behind on innovation” fell from more than half to just 15%. That’s a major shift in mindset. We’re seeing growth in mobile wallets, contactless payments, and digital lending tools — all signaling that smaller institutions are using agility and creativity to stay ahead of member expectations. The takeaway: size no longer limits innovation. When you combine strong member relationships with the right fintech partnerships, even the smallest credit unions can lead the charge. https://lnkd.in/eRs3Fppz
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Happy #OpenBanking Day (yes, again) to those who are celebrating! “Consumers have a right to control their own financial data, and use it to #access the financial tools that work best for them,” said Phil Goldfeder. “Imposing fees on consumer data is a direct threat to #responsible #innovation, #competition, and the millions of Americans who rely on responsible fintech tools to manage their finances each day.” Today, we submitted our letter to the Consumer Financial Protection Bureau (#CFPB) regarding their reconsideration of the Personal Financial Data Rights Rule under Section 1033 of the Dodd-Frank Act. Our letter, written by Ian P. Moloney in collaboration with our members, emphasized that Section 1033 clearly establishes consumers’ right to access their data through an agent, trustee, or representative, and that the Act’s language clearly prohibits financial institutions from charging for such access. We also called on the Bureau to modernize certain provisions of the previous final rule, including overly restrictive limits on the secondary use of consumer data and annual reauthorization requirements, both of which risk curbing responsible innovation and reducing consumer choice. https://lnkd.in/e7CpkK44
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Financial inclusion doesn’t stop at opening a bank account; it’s about ensuring people can actually use it. For last-mile populations, digital services often feel out of reach, while local economies still rely heavily on cash. This is where Cash In Cash Out (CICO) as Digital Public Infrastructure plays a transformative role. Through interoperable #CICO systems, trained agents equipped with biometric authentication devices act as ‘micro-ATMs’. They bring secure banking services directly to villages and remote communities, enabling people to deposit or withdraw cash, transfer money, pay bills, or check balances, all without leaving the formal financial system. The result is empowerment: individuals gain access to financial services in a safe, affordable, and trusted way, while banks expand their reach, and economies benefit from wider participation. By making last-mile transactions possible, interoperable CICO ensures no one is left behind in the journey to build inclusive digital economies. Read more in the DPI Wiki 👇 https://lnkd.in/enJVTu8i #DPI #FinancialInclusion #DigitalPayments #DigitalEconomy #Innovation
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Payments conferences to keep on your radar for 2026 The U.S. open banking rule and artificial intelligence are expected to be hot topics at next year’s payments industry events. https://buff.ly/ye61dYs #FinTech #FinServ #Banking #Payments #PayTech
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Payments conferences to keep on your radar for 2026 The U.S. open banking rule and artificial intelligence are expected to be hot topics at next year’s payments industry events. https://buff.ly/ye61dYs #FinTech #FinServ #Banking #Payments #PayTech
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We are thrilled to share that ASA is now embedded into Sharetec On-the-Go Mobile! As our CEO, Rachel Collins, stated, "Sharetec is providing an industry first through our strategic partnership with ASA, empowering our credit unions to offer the features and functionality necessary to grow." Read the full press release here: https://lnkd.in/gYWPCapU
#ICYMI last week we announced that we are now embedded into Sharetec Systems's mobile banking platform as a standard feature - and currently launching to their community of nearly 300 credit unions representing 1.5 million members. As one of our early adopters, Southern Chautauqua Federal Credit Union, puts it: “We’re excited about ASA because it brings something new to the table that has never been done before. ASA will help us keep members inside our app for their full financial needs, eliminating the need for them to rely on multiple third parties or fintechs. By uniting the full range of their financial tools and information in one place, we’re becoming a true one-stop shop for our members.” Check out more details in The Credit Union Connection: https://lnkd.in/gJapxcAn Troy Maas, Landon Glenn, Rupesh Jain, Ryan Maas, Benson Porter, Austin Adams
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“…The U.S. open banking rule and artificial intelligence are expected to be hot topics at next year’s payments industry events…”
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Mobile Money Industry: A Technology for Seamless Transactions Mobile money has emerged as a notable financial innovation in recent years. This technology has transformed payment habits,… https://lnkd.in/eyvEjrxz
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