View profile for Ryan Law

Director of Content Marketing at Ahrefs

Query Fan Out, explained in <90 seconds:

Ryan Baum 🌱

Content leader & consultant → exploring AI, trust/authority, content ops, and content mileage

4d

This is the best simple explanation I’ve seen and the video I’m going to start sending when I explain this to people 🙏 thank you sir

James Taylor

Digital Marketing @ MCP Manager

3d

This is a great summary Ryan Law, and removes the unnecessary complexity I see lots of people introducing to query fan out. I feel like sometimes the terminology itself makes people assume the process is especially complex, when in its simplest form it's the LLM finding whatever building blocks or source materials are available to construct an answer to a highly specific query.

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Tim Hanson

cmo/cofounder @penfriend.ai ✨ In the business of making stories. Writing a daily newsletter about content marketing.

3d

Pretty much the exact process we use to build out all the contextual terms for Penfriend. Just simulate that process outselves.

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So, for GEO, is not important what fresh info users prompt for, but actually what AI bot funning out (these simple topics) ... or i didn't get this right?

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Neil P-A

Websites with low carbon footprints - helping businesses get online in a sustainable way

3d

Hard to take anyone seriously from Ahrefs, esp when they try to BS their way out of a situation when being caught red handed

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Matthew Scherer

Content Writer | SEO & AI Search Specialist | Helps clients achieve thought leadership and improve online visibility

3d

Nice!! It basically breaks down a conversational query back into ‘search engine speak’ (stringing together short tail keywords)

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Fabrizio Assabese

Chief Growth Officer @ Judge.me | CMO | B2B | SaaS | MBA

3d

Perplexity also show the queries - which is pretty handy

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Niklas Buschner

Founder @ Radyant | SEO & AI Search Growth Partner | Host @ Masters of Search

3d

great explanation, still a concept that too few people can explain clearly

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Matthew Scherer

Content Writer | SEO & AI Search Specialist | Helps clients achieve thought leadership and improve online visibility

3d

Perplexity is a great tool for this because you can see it fanning out queries during its 'thinking' process. I just saw it happen with a long conversational prompt, it searched for condensed snippets expressing the same idea. Great video!

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