5 benefits of publishing your thinking online (even if "no-one's reading yet") 1) Ideas build on ideas Last week's rough thought connects to this week's experience, and is refined by next week's reflection. 2) The right people find you Quality readers accumulate slowly and quietly. Some of your most important connections will read for months without announcing themselves. (Not even the simplest of thumbs-ups). 3) Frees space in your brain Vague instincts become clear when you're forced to explain your half-formed ideas to the world Patterns you "just know" evolve into teachable steps once written down or recorded. 4) Your name becomes the distribution Quality readers enjoy your posts regardless of metrics, as they read first and judge later. 5) You build an evergreen digital library Instead of "creating content" view it as intellectual infrastructure. Each post becomes a building block in your searchable second brain. Digitized, labeled, ready for infinite retrieval, and training your personal AI. TL;DR You're either building intellectual assets or letting them depreciate in your head. _____________________ Pic: Spent the week catching up with friends in London because I built a business that doesn't need me to be at my desk 10 hours a day.
I personally think it’s infinite ROI.
"intellectual infrastructure" is such a cool way to put it. Hard agree on all 5.
Thomas Hornall True. CVs no longer hold the trump card. Being intentional with what you share on LinkedIn does pay off.
Love this, Thomas. You had me at 1 - building on ideas! There's that whole idea of taking what you know and learn, and sharing it with someone. You pass along the value and it becomes more reinforced for yourself, too. I think writing it out takes it one level further. Refining and reiterating beyond the initial share.
just wrote something about this today, haven't posted yet, but definitley agree. not about having something revolutionary to say every time, just about sharing your thinking online and adding one brick a day. keep doing it and eventually you will have a house like the one you have here! Thomas
I like how Justin Welsh calls it finding the signal in the noise. The only way you do that is through volume and testing.
Which Gallagher brother is that in the middle? 😅
Handsome chap
Sr. Recruiter | Résumé Writer for 100K-500K+ Roles | ~10 years in recruitment | 750+ résumés rebuilt – visit samstruan.com for client testimonials
3moRandom thoughts to your 5 points: 1) Ideas build on ideas Some of my best posts come from the comments I get or the comments I write. So yes, this compounds. 2) The right people find you Small drops become waterfalls. Spot on about silent readers. I often get "I've been following for months and I just booked a résumé session". No prior engagement. Not even a like. But months of showing up can lead to out of the blue clients. (most people give up before ever getting to experience this). 3) Frees space in your brain This made me think about Ed Sheeran – he once talked about the process of songwriting – you need to write to get the bad stuff out before it gets to the good stuff. I feel better after writing. 4) Your name becomes the distribution Yup. I'm learning this more and more and embracing some of the "name" stuff. I've really shied away from it from fear of coming across as a bit egotistical. But, I've really invested time into Linkedin and I'm going to be a bit more proud of what I've accomplished. 5) You build an evergreen digital library I've been reposting the same content for nearly 2 years now 🙈 Great breakdown, Thomas.