I'm starting a new series where I'll break down exactly how I'd build a content strategy for different types of brands. The goal is to pull back the curtain on the strategic process and provide actionable frameworks you can adapt. For the first brand, let's tackle a fictional AI product brand: ZAGU. Swipe through to see the step-by-step plan to make a tech brand feel deeply human. 👇 What other industries or brand types should I cover next? Comment below! #ContentStrategy #AIMarketing #BrandStrategy #MarketingSeries

Been thinking a lot about how creative strategy is shifting. It feels like the brands winning right now aren’t just data-driven, they’re culture-driven. They move fast, tap into moments, and build campaigns that feel right before they’re fully measured. As AI makes it easier to produce content at scale, instinct and taste are becoming the real differentiators. Curious, how are you balancing data with creative gut in your marketing right now? #Marketing #Creativity #BrandStrategy #DigitalMarketing #Advertising

Facts inform. Stories connect. That’s the shift happening in marketing, especially in 2025. We’re past the stage where people buy products just because of features or flashy ads. Now, they buy meaning. They buy stories they can see themselves in. AI can generate content in seconds, but it can’t replace human emotion. That’s why storytelling has become the real differentiator. It’s what turns a campaign into a conversation, and a brand into a feeling. In 2025, marketers who master storytelling won’t just sell, they’ll build trust, loyalty, and a sense of belonging. Because data might tell you what people do, but stories tell you why. #Marketing #SocialMediaMarketing #Storytelling #BrandBuilding #DigitalMarketing #EmotionalMarketing #HumanConnection

Feeling the pressure to constantly be 'on camera' to grow your brand? You're not alone. Many creators face the daunting task of appearing authentically on video, day in and day out. It's time-consuming, drains energy, and often takes away from the strategic work that truly moves the needle. But what if you could scale your content, boost your engagement, and build a powerful brand *without* ever showing your face? Enter AI-powered faceless content. This isn't about hiding; it's about smart, strategic leverage. By embracing AI and automation, you can produce high-quality, consistent content – from compelling articles and voiceovers to dynamic animations and data visualizations – all without the constant demand for your physical presence. Imagine: ✅ Scalable content production on demand. ✅ Freedom to focus on strategy, research, and deep creative thinking. ✅ A significant reduction in production time and costs. ✅ Reaching new audiences with diverse content formats. Beyond the camera, there's a world of untapped potential waiting to be explored. It's time to redefine "creator" and unlock your next growth engine. What are your thoughts on embracing AI for content creation, especially when it comes to going "faceless"? Share below! #AICreator #FacelessContent #ContentMarketing #GrowthHacking #AIAutomation #CreatorEconomy #DigitalMarketing #FutureofContent #LinkedInMarketing

Trends spark attention. Strategy builds trust. Scrolling through another “must-try” marketing trend? You’re not alone. AI tools, new platforms, viral content all promise gold—but without a filter they can drain your budget, dilute your voice and confuse your customers. In our latest blog we break down how to spot the worthwhile trends and sidestep the shiny distractions. Because your business doesn’t need more noise, it needs more clarity. See link in comments to read entire blog. #MarketingStrategy #SmallBusinessMarketing #BrandConsistency #MarketingTrends #AuthenticBranding #DigitalMarketing #LeadGeneration

What happens when you chase every "next big thing" in marketing? When you specialize in strategic web and marketing work like I do with Dynamic Spark, you see a pattern: business owners trying every new tool or trend, without checking if it actually fits their brand or audience. In this blog I share what I’ve learned: how to stop the trend-hopping, stay aligned with your story, and build marketing that works. Don't get pulled into the latest buzz and make 6-7 t-shirts (although, I'm still fighting this one). What’s one “trend” you tried that didn’t pan out? What you learned from it? See link to blog in comments

I'm honored to be featured in a new Business of Home article 🎉 Their Fall issue is all about Finding Your Dream Client which is something we've been helping brands in the A&D space do for a decade now. In the article I speak about AI and share, "If you can lean into who you are at your core and have that shine through, that is going to make you stand out." As AI-generated content becomes the norm, it’s your personality that builds trust, connection, and conversion, and showing up as yourself online is the most strategic move you can make in 2025. Finding your dream client gets a whole lot easier when they know who YOU are, rather than the AI-generated version of you. Check out the article and read more on how your voice can be your biggest marketing advantage.

People connect with people not polished campaigns. That’s why behind the scenes content works so well. It shows how you do things, not just what you sell. For founders, this is gold. It turns everyday moments (a product being made, a client call, a team joke) into trust building content. The trick isn’t to film everything. It’s to capture moments that show how you think, create, or solve problems. Then give it context. A short caption or quick voiceover about why it matters can completely change how someone sees your brand. And when you do that consistently, even once a week. People start to feel like they actually know you. That’s how you build trust without shouting about it. Do you show the behind the scenes side of your business? If not, why? Also go checkout Mucka AI to see this approach in full force... 😉

The most creative thing marketing leaders can do in 2025? Build a marketing system that produces a predictable pipeline. Because creativity that doesn’t convert is performance art. AI is not replacing imagination; it’s disciplining it. It gives creative ideas a financial model. The next marketing superpower is not storytelling. It’s statistical storytelling where intuition meets measurable impact.

Brands are now paying millions to creators who tell stories with AI video. Small-business marketing is shifting and you can’t pretend it isn’t. I didn't understand how big these creator contests were until I started seeing these AI-video contests popping up like Korean-based Supercent's $1 million pool yesterday. This isn't the first, but one of the biggest. Supercent announced two global AI-video contests, one that has a $1 million total prize pool, which uses engagement metrics (YouTube upload + engagement) to determine the winners. These contests are showing that the creator economy + AI tools have matured enough that large brands are now investing real capital in individual storytellers. For a small business or solopreneur, that means: the barrier to entry just dropped. You don’t need a full agency or big budget; you need story + tool smarts. But...it’s certainly not automatic. You’ll face challenges: picking the right AI-video tool, maintaining brand voice, measuring performance (since tools alone don’t guarantee results). If you lean into it, you can use AI-video + storytelling to leverage your Inner Brand Halo (Purpose & Story) and your Outer Brand Halo (Strategy & Growth) simultaneously. This framework plus your story and tools can catapult your brand beyond your competitors. Invest once in a strong story (Inner Brand) and then deploy tools/systems to scale it (Outer Brand). And boom! 💥 For context, Dual Halo is... → Inner Brand: This is about your purpose, story and authenticity—why you tell the story and who it serves. → Outer Brand: This is about the tools (AI video, distribution), the strategy (creator contests as platform), and growth (visibility, monetization). Harness your story, Align with your audience, Leverage the new AI tools, Optimize your performance. Have you explored AI-video storytelling yet? What’s the biggest barrier you face—tool skill, story clarity, or distribution? Let’s track what works together.” #DualHalo #Storytelling #Branding #AIVideo