How to boost your AI search visibility by 70%

🧩 [Recap – Part 1/2] SEO Reborn Summit 2025 ✨ AI Stacking – Speaker: Karl Kanger This is one of the 11 presentations at the event. 🎤 Topic: “AI Stacking – How to win in search and AI at the same time” Speaker: Karl Kanger (Smash Digital, Founder of SEO Estonia & SEO Chiang Mai) 1️⃣ The “AI Panic” Moment Karl said the SEO community can be divided into three groups as AI takes over: 😨 Desperate: Think SEO is dead, traffic is gone. 🙈 Indifferent: Keep doing things the old way, ignoring AI. 💡 Adaptive: Believe SEO still lives - we just need to evolve. “As long as humans search for information, SEO will exist. The rules and the playground just change.” 2️⃣ Lessons from Past Shifts Karl compared today’s AI disruption to earlier SEO “earthquakes”: 🔹 Google Penguin (2012): This update targeted backlink spam. - Karl lost rankings for all 20 of his sites overnight and almost quit SEO. - But he later realized the core principles never changed - only the tactics did. He bounced back by focusing on link quality, not quantity - and it worked. 🔹 Featured Snippets (Top 0): - When Google introduced featured snippets, many SEOs panicked as traffic dropped by 30%. - But those who adapted - optimizing for snippets - jumped from #9 to “Top 0,” often gaining more clicks than position #1. 💡 Takeaway: SEO principles don’t change - execution does. According to Karl, AI tools like ChatGPT are still rookies compared to Google, the old fox that has battled SEO tactics for decades. That means… there’s still huge opportunity. 3️⃣ How AI Actually Works AI still relies on traditional SEO signals - authority, content, and citations. The difference: with AI, high-authority sites like Reddit, Forbes, and Wikipedia become key reference sources that strengthen an AI’s confidence in its answers. AI generally works in two modes: ⚡ Instant Reply: Answers instantly from pre-trained data for simple keywords (e.g., “What is link building?”) 🔍 Research Mode: For complex questions (e.g., “SEO trends 2025”), AI will: - Break the query into smaller parts - Search real-time data on the web - Synthesize and return a comprehensive answer And this is where we can actually influence AI’s answers - by optimizing content, building brand authority, and showing up on the sources AI references. 🧠 Karl also shared how different systems pull their data: - ChatGPT uses Bing Search (Note: SEONGON’s tests show it sometimes pulls from Bing, sometimes from Google). - Google AI Overviews obviously uses Google’s own search data. Perplexity uses its own crawling system (but 90% of its results still overlap with - Google’s top 10 - meaning it’s built largely on Google’s foundation). 👉 Part 2 will dive into the AI Stacking strategy - how to win on both Google Search and AI systems. Link: https://lnkd.in/giU_EPMp

The fundamental optimisations required to actually appear in Generative AI Platforms for relevant queries remain very similar to traditional SEO tactics (if you were already doing SEO correctly). However, whilst the tactics remain pretty much the same, these platforms and products have changed the search landscape in one major way. When it comes to informational intent queries – users are less likely to visit your website from a Generative AI Platform like ChatGPT or one of Google’s LLM driven AI features like AI Overviews. Essentially, the growth of these platforms and features is leading to an increase in “zero click searches” i.e. searches for which users never click through to a website. When it comes to Google’s own AI features, in the year after the introduction of AI Overviews, the number of impressions on Google increased 49% but the click-through rate fell 30% (according to a BrightEdge study) . In another Ahrefs analysis across 300,000 searches, top organic results lost 34.5% of their clicks when an AI answer was present. I have run multiple reviews of websites that have seen a drop in CTR since the introduction of AI Overviews, and have observed that AI Overviews are mainly reducing click-through rates for a certain subset of informational-intent queries that I call “immediate response” intent content. In other words, situations where users ask Google a specific, typically low-stakes, question for which they just want a quick answer. The hallmark of “immediate response” intent queries is that the users don’t really care that much about the source of the content and they have no intention of reading a comprehensive guide etc. As for standalone Generative AI platforms, whilst things were looking quite positive in terms of click through to websites, we’ve seen a significant reversal in this trend recently with one study showing that ChatGPT referral traffic dropped by 52% in August 2025 vs July 2025. This teaches us a valuable lesson – these platforms are constantly evolving and we cannot take for granted that any trends will persist in the long term. In fact SEO expert, Malte Landwehr, recently shared data that suggests that zero click searches are even more prevalent on ChatGPT and other AI platforms / features than on Google search. So whilst the tactics are familiar, the age of AI answers does require a fundamental shift when it comes to SEO at a strategic level. I'll discuss that in more detail in my next post. #geo #zeroclicksearch #seo

Organic search traffic is shifting! Semrush predicts that traffic from AI search platforms will surpass traditional organic search traffic by early 2028. Are you ready to rank in AI search? The article shares 6 key tactics, including tracking your AI presence and structuring content for easy extraction by AI. Learn how to optimize your content for the new era of search: https://bit.ly/4mChYqi #AI #SEO #DigitalMarketing #AIsearch #ContentStrategy

𝐒𝐄𝐎 𝐯𝐬 𝐀𝐈𝐎: 𝐓𝐡𝐞 𝐒𝐡𝐢𝐟𝐭 𝐄𝐯𝐞𝐫𝐲 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫 𝐍𝐞𝐞𝐝𝐬 𝐭𝐨 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐢𝐧 𝟐𝟎𝟐𝟔 The way we search is changing—and fast. For years, SEO (Search Engine Optimization) has been the foundation of online visibility. We’ve relied on keyword research, backlinks, metadata, and technical performance to help content rank in Google search results. And for the most part, that’s worked. But in 2026, a new player is reshaping the landscape: AIO (AI Optimization). 𝐖𝐡𝐚𝐭 𝐈𝐬 𝐀𝐈𝐎—𝐀𝐧𝐝 𝐖𝐡𝐲 𝐈𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 AIO isn’t just another buzzword. It’s a response to how users now interact with AI tools like ChatGPT, Google’s AI Overviews, and Bing AI. These systems don’t display a list of links—they summarize information and deliver answers directly in real-time. That means your content needs to be optimized not just for ranking, but for being understood, parsed, and selected by AI. SEO is still essential, but it’s no longer enough on its own. 𝐒𝐄𝐎 𝐯𝐬. 𝐀𝐈𝐎: 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐅𝐨𝐜𝐮𝐬𝐞𝐬, 𝐂𝐨𝐦𝐦𝐨𝐧 𝐆𝐨𝐚𝐥𝐬 Where SEO is built for human behavior (typed searches, clicks, and page visits), AIO is designed for machine interpretation. It focuses on content clarity, structure, trustworthiness, and semantic richness. AIO ensures that when AI models pull information to answer user questions, they pull from your content—not someone else’s. The two strategies serve different but complementary purposes: 𝐒𝐄𝐎 drives traffic through traditional search engines. 𝐀𝐈𝐎 builds visibility through AI tools and assistants that surface and summarize information. 𝐖𝐡𝐲 𝐓𝐡𝐢𝐬 𝐒𝐡𝐢𝐟𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 Users are no longer just searching—they’re asking, and expecting instant, accurate responses. And those responses are increasingly generated by AI. To stay competitive, brands need to combine SEO and AIO strategies. 𝐇𝐨𝐰 𝐓𝐨 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐅𝐨𝐫 𝐁𝐨𝐭𝐡: 𝐀 𝐃𝐮𝐚𝐥 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡 Start with strong SEO: – Conduct in-depth keyword research – Build a clean technical foundation – Publish high-quality, valuable content Then apply AIO principles: – Use schema markup – Create structured formats like FAQs and summaries – Maintain accurate and up-to-date information – Write in a way that’s easy for both people and machines to understand 𝐓𝐡𝐞 𝐁𝐨𝐭𝐭𝐨𝐦 𝐋𝐢𝐧𝐞 As we move deeper into the AI-driven era of search, the brands that succeed won’t be the ones who just rank on page one—they’ll be the ones whose content is trusted, quoted, and shared by the AI systems people use every day. 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲. The question is: are you optimizing for it? Read more at https://lnkd.in/dBcTkTtK #AI hashtag #ArtificialIntelligence hashtag #Claude hashtag #Anthropic hashtag #AIagents hashtag #LLM hashtag #MachineLearning hashtag #PromptEngineering hashtag #AgenticAI hashtag #FutureOfAI #SEOvsAIO hashtag

AI Overviews cut click-through rates by 34% for top results. Smart marketers stopped chasing clicks. They started chasing citations instead. The game changed in 2025. Google's AI Overviews now dominate search results. 80% of users will engage with AI interfaces daily by 2026. That's according to Gartner. Traditional SEO is dead. Long live AI optimization. Here's what actually works now: • Structure content as direct Q&A formats • Build E-E-A-T authority signals • Implement schema markup everywhere • Create comprehensive topic clusters • Keep content fresh and updated • Focus on citation credibility The data is clear. AI Overviews appear on 13.14% of all queries. That number doubled from January to March 2025. Organic traffic drops 18-64% on queries with AI Overviews. The #1 position lost 34.5% of its click-through rate. But here's the opportunity. You can rank lower and still appear in AI summaries. Position 5 can beat position 1 if Google's AI trusts your content more. Voice commerce will hit $164 billion by 2027. Google Lens processes 100 billion searches monthly. The future isn't just text. It's voice, visual, and personalized. Early adopters win. Those optimizing for AI now will dominate tomorrow's search landscape. Stop chasing yesterday's metrics. Start building for AI citations. What's your strategy for the AI-first search world? #SEO #AIOverviews #DigitalMarketing 𝐒𝐨𝐮𝐫𝐜𝐞: https://lnkd.in/eK2CBiku

AI Overviews cut click-through rates by 34% for top results. Smart marketers stopped chasing clicks. They started chasing citations instead. The game changed in 2025. Google's AI Overviews now dominate search results. 80% of users will engage with AI interfaces daily by 2026. That's according to Gartner. Traditional SEO is dead. Long live AI optimization. Here's what actually works now: • Structure content as direct Q&A formats • Build E-E-A-T authority signals • Implement schema markup everywhere • Create comprehensive topic clusters • Keep content fresh and updated • Focus on citation credibility The data is clear. AI Overviews appear on 13.14% of all queries. That number doubled from January to March 2025. Organic traffic drops 18-64% on queries with AI Overviews. The #1 position lost 34.5% of its click-through rate. But here's the opportunity. You can rank lower and still appear in AI summaries. Position 5 can beat position 1 if Google's AI trusts your content more. Voice commerce will hit $164 billion by 2027. Google Lens processes 100 billion searches monthly. The future isn't just text. It's voice, visual, and personalized. Early adopters win. Those optimizing for AI now will dominate tomorrow's search landscape. Stop chasing yesterday's metrics. Start building for AI citations. What's your strategy for the AI-first search world? #SEO #AIOverviews #DigitalMarketing 𝐒𝐨𝐮𝐫𝐜𝐞: https://lnkd.in/eK2CBiku

AI Overviews cut click-through rates by 34% for top results. Smart marketers stopped chasing clicks. They started chasing citations instead. The game changed in 2025. Google's AI Overviews now dominate search results. 80% of users will engage with AI interfaces daily by 2026. That's according to Gartner. Traditional SEO is dead. Long live AI optimization. Here's what actually works now: • Structure content as direct Q&A formats • Build E-E-A-T authority signals • Implement schema markup everywhere • Create comprehensive topic clusters • Keep content fresh and updated • Focus on citation credibility The data is clear. AI Overviews appear on 13.14% of all queries. That number doubled from January to March 2025. Organic traffic drops 18-64% on queries with AI Overviews. The #1 position lost 34.5% of its click-through rate. But here's the opportunity. You can rank lower and still appear in AI summaries. Position 5 can beat position 1 if Google's AI trusts your content more. Voice commerce will hit $164 billion by 2027. Google Lens processes 100 billion searches monthly. The future isn't just text. It's voice, visual, and personalized. Early adopters win. Those optimizing for AI now will dominate tomorrow's search landscape. Stop chasing yesterday's metrics. Start building for AI citations. What's your strategy for the AI-first search world? #SEO #AIOverviews #DigitalMarketing 𝐒𝐨𝐮𝐫𝐜𝐞: https://lnkd.in/eK2CBiku

🤔 Have you noticed that Google now shows AI-generated answers at the top of search results?  No more classic link lists — instead, Google delivers ChatGPT-style summaries directly in search.    This new feature is called Google AI Mode (or Search Generative Experience) — and quietly, it’s changing the rules for everyone working in SEO and SEA.    * 🔍 What’s happening? Google’s goal is to provide users with complete, context-based answers powered by AI. That means it’s no longer about ranking on page 1, but about being part of the AI-generated answer. **From Search Engine Optimization to Answer Engine Optimization (AEO).    * 📚 What this means for SEO SEO is becoming more strategic — and more semantic.    Instead of optimizing for keywords, we need to structure content so that it’s clear, credible, and easy for AI to quote.    Example:    ❌ Old: “10 tips for sustainable marketing.”    ✅ New:    Question: “What is sustainable marketing?”    Answer: “Sustainable marketing combines environmental and social responsibility with business goals.   This structure helps Google AI recognize your content as the most relevant answer.    **📈 New SEO Priorities in the AI Era Traditional: Keyword optimization; Boost CTR ; Build backlinks and Measure ranking Future: Answer optimization; Be cited in AI answers; Build authority & expertise; Measure AI visibility   What matters now: - W-question formats (Who, What, Why, How)    - FAQ & HowTo structures (Schema.org)    - Updated content (“As of October 2025”)    - Original data & studies (brand authority!)   ** 💰 And what about SEA? Paid search will also change:    Ads will appear inside or next to AI-generated answers.    Keywords alone won’t cut it — the focus shifts to:    - Data quality (conversion tracking, clean feeds)    - Creative relevance (ads matching the AI context)    - Automation & machine learning (Performance Max, Smart Bidding)      → Brands that test AI-driven campaign strategies early will gain a clear advantage. **⚖️ Opportunities & Risks   ✅ Opportunities:   - Expertise-based brands will gain visibility    - Smaller companies can stand out through authority    - Users will receive more relevant answers   ⚠️ Risks:   - Zero-click searches → less website traffic    - Lower transparency in AI citations    - Higher need for data-driven content strategies       **🧭 My takeaway   SEO & SEA aren’t dying — they’re evolving.    The future is about not just being found, but being part of the best answer. **The new currency isn’t traffic— it’s relevance in the AI context. How do you see this shift?    Are you already preparing for AEO (Answer Engine Optimization) or AI-powered campaigns?   #GoogleAI #SEO #SEA #PerformanceMarketing #SearchGenerativeExperience #DigitalMarketing #AEO #MarketingTrends #AIinMarketing

AI Overviews cut click-through rates by 34% for top results. Smart marketers stopped chasing clicks. They started chasing citations instead. The game changed in 2025. Google's AI Overviews now dominate search results. 80% of users will engage with AI interfaces daily by 2026. That's according to Gartner. Traditional SEO is dead. Long live AI optimization. Here's what actually works now: • Structure content as direct Q&A formats • Build E-E-A-T authority signals • Implement schema markup everywhere • Create comprehensive topic clusters • Keep content fresh and updated • Focus on citation credibility The data is clear. AI Overviews appear on 13.14% of all queries. That number doubled from January to March 2025. Organic traffic drops 18-64% on queries with AI Overviews. The #1 position lost 34.5% of its click-through rate. But here's the opportunity. You can rank lower and still appear in AI summaries. Position 5 can beat position 1 if Google's AI trusts your content more. Voice commerce will hit $164 billion by 2027. Google Lens processes 100 billion searches monthly. The future isn't just text. It's voice, visual, and personalized. Early adopters win. Those optimizing for AI now will dominate tomorrow's search landscape. Stop chasing yesterday's metrics. Start building for AI citations. What's your strategy for the AI-first search world? #SEO #AIOverviews #DigitalMarketing 𝗦𝗼𝘂𝗿𝗰𝗲꞉ https://lnkd.in/dEMFiris

Organic search traffic is shifting! Semrush predicts that traffic from AI search platforms will surpass traditional organic search traffic by early 2028. Are you ready to rank in AI search? The article shares 6 key tactics, including tracking your AI presence and structuring content for easy extraction by AI. Learn how to optimize your content for the new era of search: https://bit.ly/4mChYqi #AI #SEO #DigitalMarketing #AIsearch #ContentStrategy #YEGBusiness #DigitalMarketingAgency #YEGMarketing