📣 I’ve joined the teaching squad at adcreativeacademy.com (in addition to my university course) I’m not gonna lie, it’s kind of a dream lineup but we'll get to that in a sec... Ad Creative Academy is the world’s first professional certification for Creative Strategists. I’m teaching one of my most discussed topics in recent years: How to Build a Growth Creative Machine — the system behind scaling winning ads with tremendous velocity and diversification. After 9 years at Meta working with top brands, I saw this firsthand: Your creative diversity is everything. Back in 2022, my team and I made a decision to focus solely on the first 3 seconds of video ads. Creative teams came to our studio with detailed scripts and all we talked about seemed to them like just 10% of the video But we knew it was 100% of the ad’s potential We distilled the creative elements of those first 3 seconds. We diversified to expand the audience. We doubled down to maximize results. Today, creative diversity is a must, also due to Meta's Andromeda updates. In my session, I break down our 3Vs framework: Volume for discovery Velocity to shorten the time between idea and execution Versions for every iterations — The full academy is stacked with experience: Seth Godin 🌔 - Tribe Building on Social Media Mirella Crespi – Master Consumer Psychology Reza Khadjavi – The AI-Powered Creative Strategist Rory Flynn – Crafting High-Converting AI Image & Video Ads Jesse Ketonen – AI Agents & Autonomous Workflows George Mack – The Ad Professor Framework Ashley Vinson (Also a Former Meta 🎉) – The Meta Ads Blueprint Chloe Rhys – Key Metrics, Thumbstop & CTR Tactics Evan Lee – Motion Masterclass: Creative Analysis & Optimization Carlotta Costanzo – AI-Powered Cross-Channel Strategies 🎓 If you want to become a creative strategist, consider taking these courses. 👩💻 Save $500 with this code: UDI 👉 adcreativeacademy.com Follow for more and see you in class