Udisha Agrawal’s Post

Personalization at scale isn’t about creating noise, it’s about creating context. At #FEMartech2025, I had the opportunity to go beyond buzzwords and talk about the real work behind relevance, retention, and Martech ROI. In today’s environment of rising CAC and shrinking margins, the ability to ruthlessly evaluate tech stack is non-negotiable. We’ve helped brands consolidate overlapping platforms, align fragmented data sources, and simplify workflows, leading to both cost savings and better outcomes. On the personalization front, one strategy that worked wonders was timing communication around actual product usage cycles, not arbitrary retargeting windows. These discussions reinforced a belief I hold strongly: Automation should serve strategy, not the other way around. Big thanks to the organizers and fellow panelists for a grounded, thoughtful conversation on where Martech is headed. #Martech #Eucloid