Ulrich Köhler’s Post

Goodbye Trendbüro 👋 I am writing to share an important update about my professional journey (which is also a great opportunity to post this awesome photo of me and Avantgarde-CEO Dr. Marc Schumacher): I have stepped down from my role as Managing Director at Trendbüro. This decision aligns with the integration of Trendbüro’s core services into AVANTGARDE Group, its parent company. From now on, #trendforecasting, #consumerinsights and #community-building will be part of Avantgarde’s comprehensive offering of brand experiences. As I close this chapter, I am thrilled to announce that I will be embarking on a new adventure within Avantgarde, taking on the role of Head of Strategy & Insights. In this position, I look forward to leveraging my experience and insights to further enhance our strategic initiatives and contribute to the company's continued success. I extend my deepest gratitude to the incredible team at Trendbüro and our partners for their unwavering support, collaboration, and dedication. It has been an honor to lead such a talented group of professionals. Furthermore, I am deeply grateful for the trust and confidence in my work by Dr. Marc Schumacher, Guido Emmerich, Robert Philipp Mueller, Dr. Lesley Anne Bleakney - and of course Martin Schnaack. Thank you for being a part of my journey at Trendbüro. I am excited about my new role and the opportunities it brings. Let's continue to connect, innovate, and lead the #marketing industry forward.