How Knorr's social-first campaign earned 700M impressions

Building brand awareness takes more than one touchpoint. Annie LaRocca from Gannett | USA TODAY NETWORK explains how consistent coverage, influencer collaborations, and newsletters work together to move customers from awareness to conversion. A must-watch for marketers looking to optimize their funnel! 👉 Catch the full video here: https://lnkd.in/gEPRYAHQ #DustinHowes #AffiliateNerdOut #CustomerJourney #BrandAwareness #USAToday

🤝 Long-term influencer partnerships aren’t just campaigns—they’re brand-building relationships. Why consistency, trust, and shared values drive lasting impact. 📈✨❤️ Read more: https://lnkd.in/gbu7zZ_6 #InfluencerPartnerships #CreatorEconomy #BrandRelationships #TrustMarketing #LongTermCollabs #AuthenticConnections

In India’s rapidly evolving digital marketing landscape, brands often struggle to cut through the noise and form genuine connections with their audiences. The question is no longer “Does CredBoom work?”, it’s “Why CredBoom Is the Go-To Platform” for brands aiming for meaningful engagement. Unlike conventional influencer marketing services, CredBoom is built around authenticity, transparency, and smart strategy... 🔗 Read more: https://lnkd.in/e93VTu7B

Small brands vs. rising influencer rates: Insights from 47 creator economy experts. This comprehensive roundtable explores how smaller businesses are adapting to increasing creator costs while competing with bigger brands for influencer partnerships. The experts share strategies for maximizing ROI and building authentic relationships despite budget constraints. The insights reveal creative approaches to influencer marketing that don't rely solely on large budgets. Read the full article: https://lnkd.in/dhYAUA5T #SmallBrands #InfluencerRates #CreatorEconomy #ExpertInsights #InfluencerMarketing #Budget

The best influencer marketing starts with data 📊 When campaigns are guided by data, they turn into strategy instead of guesswork. Reza Akbar shares this approach through practical lessons that help brands choose wisely, measure fairly, and build a sustainable influencer strategy. These are insights we can take into our next campaign. Ready to make smarter influencer choices? #ALVADigitalNetwork #Insights

The Art of Sway with Danielle Wiley, Understanding the fine line between influence and illusion. Danielle and Casey unpack parasocial relationships, authenticity, and the pitfalls of influencer crushes, revealing how trust, diversity, and better client collaboration can reshape the future of influencer marketing. https://lnkd.in/enwnZhKp #authenticity #collaboration #business

If you’ve been following the digital marketing scene in India, you know influencer campaigns aren’t just a trend, they’re a lifeline for brands striving to connect authentically with audiences. But how do brands truly measure success? The answer lies in influencer marketing software. Today, we’ll dive deep into Neuriun Features vs. Influencer Platforms, sharing honest insights about automation, analytics, and real-world advantages that make a tangible difference for marketers... 🔗 Read more: https://lnkd.in/euH6qZr5

In today’s digital marketplace, authentic recommendations outperform traditional advertising. Our latest blog breaks down how to: ✅ Identify and nurture brand advocates ✅ Build genuine, ROI-driven influencer partnerships ✅ Measure impact through engagement + conversions ✅ Sustain long-term advocacy for growth If you’re ready to unlock the power of advocacy and influencer marketing, this article is a must-read. 📖 Read the full blog here: https://lnkd.in/eygcz4Gk #MarketingStrategy #BrandAdvocacy #InfluencerMarketing #BusinessGrowth #SocialFirm

Influencer Campaigns That Go Beyond the Metrics As influencer marketing continues to mature, the industry is shifting focus from vanity metrics to strategic outcomes. Brands are looking for more than reach, they’re seeking relevance, cultural fluency, and scalable solutions that can perform across borders. At InfluenConnect, we’re proud to be part of that transformation. In our latest blog, we explore five diverse influencer campaigns that highlight how a data-driven, culturally sensitive approach can help brands navigate today’s complex global landscape. From consumer products to public impact initiatives, these case studies offer a closer look at what modern influencer collaboration really requires: precision, local understanding, and seamless execution. 📖 Read the full blog here: https://lnkd.in/ehK7g9xh #InfluencerMarketing #InfluencerCampaigns #DigitalMarketing #InfluenConnect #Comms8 #CrossBorderMarketing

More big brands are working with well-known creators because it works. Creators reach larger, more targeted audiences, spark genuine engagement, and consistently turn attention into sales, making influencer partnerships a MUST for growth-minded brands. #dttalentmanagement #medicalinfluencers #healthandwellnessbrand #influencermarketing #influenceragency #socialmediamarketing