Last week not just 1 but 2 American Presidents were in the UK Milan Mladjenovic 🤩 We had the immense pleasure and honour to welcome our Global American Brands L'Oréal PPD President Milan Mladjenovic and Global Redken Brand President Séverine Breton, Global Matrix Brand President Andrew Edwardson and Global Business Development Director Zorah Sert in London for a very enriching programme orchestrated by our amazing US Brands UKI General Manager Jennifer Hilton and her team. It was a chance for our Global Teams from New York to re-discover the dynamic British beauty market home to Europe’s largest e-commerce market, with more social media influencers and indie beauty brands than anywhere else on the continent. We had the chance to meet some of the most inspiring UKI Top Pro Hairdressers Influencers, visit and exchange with Key Salon Owners, as well as a productive session with the Boots Beauty team to celebrate our partnership and forge future growth opportunities. London's vibrant, diverse cultural and retail landscape served as a powerful source of inspiration. The sophistication and forward-thinking nature of UK stylists and retailers landscape will undoubtedly shape the future strategies of our global brands. The UKI market stands as a critical and excelling territory for L'Oréal's American Brands of the Professional Products Division. This visit underscores our commitment to leveraging its unique strengths for continued success. A special thanks for your commitment and support to Aurélien GUIBRET as well as your teams Baran Ceylan Jenna 지선 Lebec von Patow Melissa Fernandez Liubov Sofiienko Jimmy Wright-Green Deborah Bayer-Bees Monica Teodoro Anjelica Blay (née Shirrefs) Suzan Schlag Wibke Paschen Madsen Alban Chancerelle Foata Nathalie Arnaud Mariette Marina Chernoivan Vittoria Baracchi Angeliki Zarra Romain Plaisantin Lesavre Marie-Laure
-
-
-
-
-
+2
The UK as Europe's largest e-commerce market combined with its influencer density creates a unique testing ground for American beauty brands. How did the salon owners' feedback differ from what your teams expected? That cultural exchange between New York strategy and London creativity should produce some interesting product innovations for the global portfolio.
It sounds like an incredibly productive and inspiring week! Having such strong global leadership visit really highlights the importance of the UK market. The collaboration with top stylists, salon owners, and Boots seems like a perfect way to fuel future growth. London's unique energy is truly a powerhouse for beauty trends. Congratulations to Jennifer Hilton and the entire UK team on a successful visit
Incredible to see how L’Oréal is leaning into the UK’s unique mix of e-commerce scale, influencer culture, and retail innovation, Valentina. The blend of global brand power with local cultural energy feels like the perfect growth driver.
Thank you Valentina for your great help and support, what an inspiring week together !
Chief Growth Officer @L'Oreal I Wo"mentor" I Transformer
3wsuperrb Baran Ceylan, Aurélien GUIBRET, leading the way with Paul Niezawitowski