Wellthspan Advisory’s Post

The longevity economy isn’t just about living longer. It’s about living better — and building smarter. By 2050, 1 in 6 people will be over 65. That’s over a billion people. And yet, most innovation is still focused on late-stage healthcare. But here’s the truth: 🧓🏾 Healthy ageing depends as much on financial security and cultural relevance as it does on medicine. When systems rely on out-of-pocket payments, older adults delay care, lose autonomy — and systems buckle under cost. 💡 For builders and educators, that’s not just a challenge — it’s an invitation. Because the $15 trillion longevity economy is growing fast — and the solutions can’t just be western, institutional, or top-down. In much of Africa, Asia, and Latin America: Family businesses act as pensions. Informal carers are the safety net. Elders are seen as mediators and mentors — not dependents. Too many models ignore that. So they fail. Quietly, expensively, and predictably. What can we do instead? 🔹 Build tools for the informal economy: 💰 Micro-pensions, savings, and financial tools that meet people where they actually work. 🔹 Support caregivers as infrastructure: 🧑🍼 Tech, subsidies, wraparound services — because burnout doesn’t scale. 🔹 Back culturally-aligned models: 🏡 Intergenerational housing, community clinics, family business succession tools. Because healthy ageing isn’t just the next healthcare play — It’s the next resilience play. Builders who get this right will not only extend lives — they’ll enhance their quality, and lead in one of the world’s fastest-growing markets. 👉 At Kaleidoscope, this is the kind of intersectional strategy we love to design — where social resilience and ROI grow together. #LongevityEconomy #HealthyAging #BuilderEconomy #InclusiveDesign #InformalEconomy #CareInfrastructure #SocialResilience #ImpactStrategy #KaleidoscopeEarth

Time to understand that Longevity Economy is not homogeneous but needs to be separated! People mix up three ideas: 👵 silver economy 🧬 longevity economy 👶 and what is starting to be reconized the lifetime economy. Silver economy: markets serving the 50+ population (healthcare, housing, assistive tech, senior travel). Longevity economy: the cross-generational transformation of work, finance and health driven by longer lives. The umbrella. Lifetime economy (emerging): the youth-focused side of longevity — continuous reskilling, early financial longevity planning, and preventive health for <50 cohorts. Why it matters: Gen Z/Millennials will reskill multiple times, balance caregiving, and need portfolios that fund healthspan + wealthspan across decades. Policy and business need to design for every generation, not just 50+. Customers above 50 focus on pension planning, succession planning, preserving health, inclusive technology and overall services catered for the older generation. At Wellthspan Advisory, I help organisations and individuals turn longevity from a cost centre into a growth strategy. ❓ Does “lifetime economy” help you think about longevity beyond 50+? #LongevityEconomy #LifetimeEconomy #SilverEconomy #WellthspanAdvisory

The Longevity Imperative at the Lords: Turning ageing from fiscal drag to national strategy - Turning longer lives into a global growth strategy Britain should stop treating ageing as a looming liability and start treating longevity as a source of growth. That was the blunt message from London Business School professor Andrew J Scott at a House of Lords event, The Longevity Imperative: Health, Productivity, and Prevention in an Ageing Society, held on 14 October, where he argued that prevention, skills and age‑friendly work are the fastest route to higher productivity and lower health pressures. Hosted by LBS alumnus, Lord Jitesh Gadhia (MSc, Management), through the Oliver Wyman Forum, with additional hosting by Rupal Sachdev Kantaria, Partner and Head of UK, Oliver Wyman Forum, the session was moderated by journalist Kamal Ahmed who paired Scott with GSK chair Sir Jon Symonds the timing was deliberate: life expectancy revisions are edging upwards, the government is reviewing the State Pension Age, the NHS has a new ten‑year plan prioritising prevention, and heavyweight economic bodies, the OBR, OECD and IMF, have each flagged the GDP gains from healthier, more engaged ageing. “Demography isn’t destiny,” Scott told the room, stressing that the real story is not the number of older people, but how we age, and whether systems nudge people to stay healthy, skilled and in work. He contrasted a “silver economy” stereotype, cruises and care homes, with an “evergreen economy” built to sustain healthspan and participation across the life course. Scott’s case has two planks. First, behaviour and incentives change when lives get longer. The UK’s official statistics office expects about half of today’s newborns to reach their early nineties; for those already in their sixties, the chances of reaching eighty have risen from around forty per cent to roughly three‑quarters over recent decades. With more future years likely, individuals and institutions have to invest earlier and differently, in health, in skills, in finances. Second, the macro upside is material if the UK keeps people healthy and employed longer. Most job growth in advanced economies already comes from over‑fifties. Halving the fall‑off in work between fifty and sixty‑five, Scott argued, could be worth around four per cent of GDP a year, gains hard to find anywhere else in macroeconomics. He was equally direct about the health system: “We’ve built a brilliant system for keeping us alive when we’re ill, but not for keeping us healthy.” Waiting lists are the wrong target, he said; policy should set measurable health outcomes and allocate resources to achieve them. That requires shifting from hospital‑centric, late‑stage care to prevention and early intervention, and tying health decisions more explicitly to economic outcomes. #Longevity #Wellbeing #GDP #Intervention #LongerLives https://lnkd.in/e64gpZsV

The longevity economy isn’t only about healthcare — it’s about business models that link economic security, culture, and health. And those who build them will lead a $15 trillion market by 2050. 📊 By 2050: – 1 in 6 people will be over 65 – Life expectancy ≈ 77 years Healthy ageing depends as much on financial preparedness as it does on medicine. When systems rely on out-of-pocket spending, older adults delay care, lose autonomy, and costs rise. Yet most strategies copy Western institutional models — ignoring local cultural frameworks. In much of Africa, Asia, and Latin America, family enterprises and informal careers still act as safety nets. Concepts like Ubuntu (“I am because we are”) place elders as mentors and mediators, not dependents. 🔑 Three tangible opportunities: - Financial tools for informal workers — pensions, micro-insurance, savings - Support systems for caregivers — tech, services, and incentives - Culturally aligned care models — family succession, community clinics, intergenerational housing “Healthy ageing is the next frontier of resilience.” At Kaleidoscope, we help executives and investors translate demographic shifts into scalable, sustainable business models. #LongevityEconomy #HealthyAgeing #FutureOfWork #InclusiveFinance #EmergingMarkets #CultureAndCare #Sustainability

Financial stress costs U.S. employers $500B annually in lost productivity. Yet most corporate wellness programs treat it like a math problem — budget templates, generic webinars, retirement calculators. The result? Your best talent walks out the door. Not because they can’t budget, but because they’re exhausted. Here’s what actually works: Not more information. Most women already navigate complex financial decisions daily. Newsflash: they don’t lack knowledge. What changes behavior is addressing the full picture: mindset, systems, and sustainable action. Introducing the The wealthSHE Method™: Path to Economic Sovereignty → CLARITY – See financial reality without shame or denial → CONSISTENCY – Build sustainable habits, not survival sprints → COURAGE – Make decisions aligned with values, not fear → CHOICE – Create wealth that lasts beyond the next paycheck This isn’t theory. It’s how I went from $100K debt to $1M+ net worth as a single mom. When women achieve economic sovereignty, they don’t just increase 401(k) contributions — they lead differently. They stay longer. They build. YOUR business grows! That’s not wellness. That’s competitive advantage. What if we built something different? #Leadership #FinancialWellness #CorporateCulture #TalentRetention #WomenAndWealth #wealthSHE

Aging Population: One of the Defining Megatrends of Our Time According to the United Nations, by 2050 one in six people globally will be over 65, compared to one in eleven in 2019. How aging will impact the economy As populations age, entire industries will need to adapt: from labor markets to healthcare systems, finance, housing, and consumer goods. 🧑💼 Labor markets & automation: Fewer working-age people mean labor shortages, rising wages, and higher demand for automation and AI-driven productivity tools. Countries may also rely more on immigration to fill skill gaps. ETFs with exposure to this theme: ROBO, BOTZ 🏥 Healthcare & biotech: An older population drives long-term growth in pharmaceuticals, medical devices, diagnostics, rehabilitation, and home-care services. Preventive healthcare, telemedicine, and longevity treatments are booming segments. ETFs with exposure to this theme: XLV, IXJ, IBB 💰 Finance & pensions: Retirees shift focus from wealth accumulation to income generation and capital preservation. Expect growing demand for retirement products, annuities, dividend-paying stocks, and low-volatility funds. Asset managers and insurers will compete for this growing pool of retirement capital. ETFs with exposure to this theme: VIG, SCHD, IAK 🏠 Real estate: Demand for senior housing, assisted living, and age-friendly infrastructure will rise. Developers and REITs focused on healthcare or retirement living stand to benefit. ETFs with exposure to this theme: WELL, XLRE 🛒 Consumer goods & services: Older consumers spend more on health, travel, and leisure, and less on fast fashion or gadgets. Companies that adapt in wellness, nutrition, healthcare tourism, and accessible design will capture this shift. ETF with exposure to this theme: PEJ 📊 Longevity snapshot: Some nations stand out for their exceptional longevity. Among the top 25 countries with the highest life expectancy (as the chart illustrates), 16 are in Europe. Monaco leads the list where residents live on average 86.5 years, and women exceed 88 years. ⚠️ The ETFs listed above are examples for educational purposes only and do not constitute individual investment recommendations. #Megatrends

Across the world, organisational leaders are placing growing emphasis on aligning business sustainability with employee wellbeing, and its influence on the bottom line is hard to ignore.   The McKinsey Health Institute estimates that investing in holistic employee health could generate between $3.7 trillion and $11.7 trillion in global economic value. When it comes to the financial health of employees, 76% of employees with good financial health also report good holistic wellbeing, compared with only 41% of those with poor financial health.   One way employers can support their workforce’s financial wellbeing is by improving retirement outcomes. In fact, 92% of respondents to Old Mutual Corporate’s Employee Benefits Annual Trends Survey 2025 indicated that the retirement fund offered by their employer is their most valued benefit.   Old Mutual Corporate’s research identifies six levers to meaningfully increase retirement savings – many of which are directly within an employer’s control.   It’s a powerful opportunity to improve lives. Click through to explore the six levers. 

Most people still talk about longevity as if it’s a health trend. The World Economic Forum just called it what it really is an economic revolution. Their 2025 white paper “Future-Proofing the Longevity Economy” reframes ageing as a system-level redesign of health, work, and finance. Here’s what the data say ⬇️ 🧠 1. The three-stage life is dead. By 2050, the global population 65 + will reach 1.6 billion one in six people on Earth. In Europe and North America, it’s one in four; in Japan, Korea and Italy, over one in three. Already 28 % of humanity lives in countries whose population has peaked. ➡️ Health and skills systems must sustain people through multiple “stages,” not one career then retirement. (WEF pp. 5–6) 💪 2. Healthspan is economic infrastructure. Humans now spend 20 % of life in poor health. 80 % of adults in developing nations worry about medical costs. Bridging the healthspan–lifespan gap could add trillions in productivity each extra healthy year lifts national GDP by ~0.3–0.5 %. 🏢 3. Employers are becoming longevity partners. 95 % of employers say they’re responsible for worker financial wellbeing, yet only 44 % run programs. 41 % of adults globally can’t access emergency cash within 30 days; 65 % worry about monthly bills. Financial stress makes employees 5× more likely to disengage at work. ➡️ Expect the rise of corporate longevity programs integrating movement, mental health & financial literacy. 👩⚕️ 4. Caregiving is the hidden economy. Care and long-term care already account for 6–10 % of GDP in high-income nations. Unpaid carers, mostly women provide over 70 % of total care hours and often lose 30–40 % of lifetime earnings. Supporting them sustains both the labour force and public finances. 🤖 5. AI will decide who benefits from longevity. AI is entering finance, diagnostics, and caregiving. A MIT AgeLab survey cited by WEF shows > 60 % of respondents view AI in healthcare as beneficial vs ~ 20 % seeing it as risky. Used right, AI expands preventive care & financial inclusion; used wrong, it widens inequality. 🌡 6. Climate and heat stress are new longevity variables. By 2050, climate change may cut $12.5 trillion in GDP and erase the equivalent of 80 million full-time jobs due to heat stress. Each + 1 °C rise in average temperature already costs ~ 0.5 % of global working hours. ➡️ “Heat-adapted fitness” and cardiorespiratory resilience will soon become clinical priorities. 💡 Bottom line Longevity isn’t about extending lifespan, it’s about redesigning the systems that make longer lives worth living and economically sustainable. Not “anti-ageing.” Pro-adaptation. #Longevity #Healthspan #Medicine30 #FutureOfWork #WellbeingEconomy #LongevityEconomy #Evolve #Prevention

The World Economic Forum just confirmed what we’ve been building toward: longevity isn’t a health trend—it’s an *economic revolution*. By 2050, one in six people will be over 65. The question isn’t whether we’ll live longer, but whether we’ll live better. Here’s the gap: humans currently spend 20% of life in poor health. That’s not just a personal tragedy—it’s an economic crisis costing trillions in lost productivity. THIS is why The Haven Method exists. We’re not chasing lifespan extension. We’re redesigning healthspan—helping individuals optimize their biology BEFORE decline becomes inevitable. Our systematic approach addresses the root causes of aging: inflammation, cellular degeneration, metabolic dysfunction. The WEF calls it “pro-adaptation.” We call it simply being proactive about your future. As corporate longevity programs begin integrating movement, mental health, and metabolic optimization, individual-level transformation becomes the foundation. That’s our entry point—empowering people to take control of their aging trajectory now, not later. The longevity economy is here. The question is: will you adapt, or will you decline?

As life expectancy rises, many people are working longer — driven by financial needs, a passion for their work or the social connections it provides. Older workers are already major contributors to the economy, and their impact will only grow. But challenges remain: ageism, skills gaps, and unequal life expectancy mean not everyone can benefit equally from longer lives. Employers who embrace multigenerational teams and invest in lifelong learning will unlock the full potential of this growing workforce. Discover how longer lives are reshaping work, retirement and the economy.