How Luxury Lifestyle Awards Boosts Your Brand's Global Prestige

For luxury brands, international growth brings a unique tension: 👉 How do you expand reach without diluting exclusivity? The answer lies in strategy. Our latest carousel explores how luxury brands can enter new markets while preserving status and prestige. 📊 Take a look, or read more in our recent blog and consider how your brand would approach the balance between growth and exclusivity. https://lnkd.in/eCxmVTCb

Luxury brands don’t grow on exclusivity alone. They grow through meaning, connection, and strong partnerships that turn aspiration into measurable value. In an exclusive interview with Team One CEO Julie Michael, we explored how the agency behind Lexus, The Ritz-Carlton, and Häagen-Dazs International helps luxury brands stay culturally relevant while driving business growth. Key insights from the conversation: 📌 The 3 traits of brands ready for aspirational storytelling: purpose, curiosity, and long-term thinking 📌 Why meaning now matters more than exclusivity 📌 How listening and cultural fluency build stronger partnerships 📌 The balance between creative aspiration and measurable outcomes For leaders in luxury and premium branding, this interview reveals why the next era of luxury is built on worth, not just wealth. 📊 Read the full insight in the comments.

Yesterday, Laurence Lim, founder of Cherry Blossoms Intercultural Branding, joined my Global Brand Management class for an insightful guest lecture on how her agency provides cultural intelligence for luxury markets. Her key insight? Luxury is in crisis. To elevate it, brands must genuinely dive deep into the culture of their target market. She also challenged the notion that the luxury downturn is solely due to China's economic slowdown. Instead, she pointed to: 🌸 Shifting values among younger generations 🌸 A growing preference for experiences over products 🌸 Frequent turnover of creative directors 🌸 The rise of Eastern luxury brands Thank you, Laurence Lim, for generously sharing your expertise. It was an enlightening and thought-provoking session. #LuxuryBrands #BrandStrategy #GlobalMarketing #FIT

One of the things I love about working in luxury marketing is that success isn’t always about the numbers. Yes, sales and growth matter — but the real magic lies in the intangible: perception, exclusivity, cultural capital, and even the time people are willing to wait for you. These “invisible KPIs” can’t be captured in a dashboard, yet they’re the ones that define whether a brand is truly luxury. It’s a reminder that in this industry, we measure impact not only in data, but in desirability and trust.

The luxury brand industry faces challenges after years of growth, with declining sales raising investor and analyst concerns.... Read more: https://lnkd.in/dmFcis7R #NewsGuru #LuxuryBrandIndustry #BusinessNews #MarketTrends #InvestorInsights #ConsumerTrends

Luxury market analysis: What business leaders should understand about premium positioning. Our research shows successful luxury brands share five critical characteristics: Authentic heritage story Uncompromising quality standards Controlled distribution channels Premium customer experience Investment in brand equity over short-term gains What makes your brand truly premium? #LuxuryStrategy #BrandPositioning #PremiumBusiness

Luxury nowdays is mainly about emotionally intelligent presence.✨ Clients don’t remember what they saw; they remember how they felt. The modern luxury client expects more than refinement. They want to be understood without words. They expect the person in front of them to read energy, anticipate needs, and create meaning in every interaction.💭 Luxury brands that train their teams to understand behavior, influence, and emotion — not just product knowledge — will define the next era of excellence. 🔹 Because in today’s world, the most valuable skill in retail isn’t selling luxury. It’s being luxury.

The Luxury Report Issue 11—Out now⁠ ⁠ Our latest issue charts the rise of the next generation of creatives, luxury brands, cultural institutions, and business leaders positioning themselves at the forefront of their fields. We profile those who are reshaping established industries, explore geographic shifts in economic and cultural influence, and examine how new paradigms of success are being defined. As with every issue, these stories are accompanied by fresh insights on the prestige property market and broader economy, as well as profiles of influential designers and passionate collectors.⁠ ⁠ To read our latest articles, visit https://lnkd.in/gGrZmatU ⁠ #luxuryreport #kayandburton #nab #nabprivatewealth #premiumlifestyle #privatewealth #lifestyle #prestigepropertymarket

67% of French consumers buy luxury goods because it makes them dream, and 84% do so to reward themselves or celebrate milestones. This week at Université Paris 1 Panthéon-Sorbonne, the “Dissonance & Resonance of Luxury” conference brought together industry leaders to explore what truly matters in luxury today. The stage brought together an incredible set of voices: Eric Briones (Journal du Luxe), Catherine SPINDLER (SEPHORA), Pauline Laigneau (Gemmyo), Valerie Anne Paglia (Ipsos bva), Geraldine Michel and Valerie Zeitoun (IAE Paris - Sorbonne Business School. From academic insights to brand testimonies, all agreed: luxury is the culture of difference and ongoing reinvention. But when everything becomes desirable, nothing truly resonates. In a world where new generations increasingly question product quality and authenticity, how can brands make luxury feel exceptional and spark emotion like no other sector? Thank you to all speakers for an inspiring debate on what will keep luxury relevant and resonant in the years ahead.

The Luxury Report Issue 11—Out now⁠ ⁠ Our latest issue charts the rise of the next generation of creatives, luxury brands, cultural institutions, and business leaders positioning themselves at the forefront of their fields. We profile those who are reshaping established industries, explore geographic shifts in economic and cultural influence, and examine how new paradigms of success are being defined. As with every issue, these stories are accompanied by fresh insights on the prestige property market and broader economy, as well as profiles of influential designers and passionate collectors.⁠ ⁠⁠ To read our latest articles, visit https://lnkd.in/gPH_eR3B ⁠ #luxuryreport #kayandburton #nab #nabprivatewealth #premiumlifestyle #privatewealth #lifestyle #prestigepropertymarket