“We’re excited to collaborate with Reckitt to rewrite the marketing playbook for the AI era and bring the full breadth of WPP’s capabilities for Reckitt across Europe” – Cindy Rose OBE, CEO, WPP Read more via Campaign UK: https://ow.ly/3gtm50XnRf3
A bold move, redefining marketing through AI at this scale signals how creativity and data are finally converging in practice, not just theory.
Amazing !
Woe
they're baaaack................
Director - Digital @WPP Media GOC | Ex-Publicis Media | PGDM - NMIMS
2dCongratulations to all our colleagues at WPP.