I had the honor of speaking with Héctor Urrego, one of the most iconic voices in Colombian sports journalism — known by many as El Profe. 🎙️ In this episode of #Cibervoces, we explore how radio and journalism have reinvented themselves over time — from telephone line broadcasts to the satellite era and today’s digital platforms. We talked about: 🚴♂️ His journey covering the great milestones of Colombian cycling and how those moments transformed the way sports are told. 📻 The evolution of radio: from paper layouts, consoles, and phone lines… to digital broadcasting and global immediacy. 💡 The importance of adapting to technology without losing the essence or the passion for storytelling. ⚡ How innovation and curiosity have been key to keeping alive a voice that marked generations. This conversation is a true lesson in resilience, transformation, and love for communication — proof that evolving doesn’t mean giving up who we are, but amplifying it. 🎧 Watch and listen now on #Spotify or #YouTube #Cibervoces #AndreaGarcíaBeltrán #SportsJournalism #ColombianRadio #DigitalTransformation #Innovation #Storytelling #ColombianCycling #LatinAmericaPodcast #Leadership #DigitalCommunication #MediaEvolution

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