X-Ray Contact’s Post

Black Friday may look different these days, but one thing hasn’t changed: consumers still set the pace. In our latest blog, Kelli Anstine, President of Bernstein-Rein, explores how the holiday shopping season has evolved from a single day to “Cyber Ten,” and what’s next as technology continues to shape how we buy, browse, and budget. Read about the history and future of Black Friday: https://lnkd.in/gmcCn7sn #BlackFriday #CyberTen #ConsumerInsights #Retailigent #GrowBetter #AdvertisingAgency #BernsteinRein #BR

🛍️ The Black Friday game is bigger and more competitive than ever 🖤 Mallgoers aren’t just shopping - they’re navigating deals, timing their purchases, and reacting to real-time hype. Our research digs into these behaviours and uncovers the patterns that brands need to know this Q4.  Check out the full report for all the insights https://lnkd.in/e9-_S4Bx   #malls #blackfriday #mediaowner #blackfridaycampaign #Q4

Dominik Angerer, CEO and co-founder of enterprise-tech Storyblok explains how retailers can prepare for a seamless, engaging Black Friday that wins customers...

In R&D, we plan for scalability long before the traffic spike arrives. The same logic applies to Black Friday. You can’t optimize on the day of- the systems, testing, and monitoring have to be ready weeks in advance. At Warmy.io - Email channel. Reliable. our R&D team treats Black Friday as a stress test for both technology and strategy. We simulate high volume scenarios, check deliverability patterns, and optimize infrastructure to ensure that when traffic surges, everything runs smoothly, from product performance to email campaigns reaching the inbox. Good R&D isn’t just about innovation; it’s about predictability under pressure. Black Friday rewards the teams that prepare early, test relentlessly, and treat performance as a science, not a guess.

We see this all the time during Black Friday, and it’s killing conversions. Businesses treat it like a stocktake sale. Pushing the stuff they can’t move. But here’s the thing: That product that hasn’t sold well all year? It’s not suddenly going to become a crowd favourite. This is your chance to hook in both new and loyal customers. How can you make your hero product more tempting? Or spotlight something new? Yes, you can bundle in slow-movers if you need to. But don’t lead with dead weight. Black Friday’s noisy. If you want attention, give people something worth getting excited about.

Let's reframe Black Friday. 🛍️ It's not just for big-box retailers—it's YOUR moment to: ✨ Serve your audience ✨ Bring in end-of-year revenue ✨ Position your expertise Your Black Friday offer doesn't need to be a massive discount. It could be: - A bundle of existing products - A flash offer with bonus content - A mini workshop or challenge - A pay-in-full incentive The key? Create urgency without devaluing your work. Your audience is already in buying mode—be part of that conversation! What's YOUR Black Friday offer going to be? 👇 Full episode breakdown: https://lnkd.in/gmRVpUbQ #BlackFridayForCoaches #EntrepreneursOver50 #BusinessStrategy #SeasonedEntrepreneur

What breaks stores on Black Friday isn’t the crowd. Your store was already broken, Black Friday just highlighted the problem. When we run a Black Friday Audit, we aren’t chasing vanity metrics. We start at checkout and follow the entire flow the way a real customer would, with real failure states and messy inputs. We look at how your coupons behave when people stack them, how your gateway handles second attempts, how your integrations behave when one system lags, and whether your logs tell the truth fast enough for someone on-call to act. The output is a comprehensive plan of what to fix before the rush, what can wait, and who needs to own each change. If you want the truth now instead of fire drills later, here’s where to start: https://lnkd.in/gT3KGBGX

Let's reframe Black Friday. 🛍️ It's not just for big-box retailers—it's YOUR moment to: ✨ Serve your audience ✨ Bring in end-of-year revenue ✨ Position your expertise Your Black Friday offer doesn't need to be a massive discount. It could be: - A bundle of existing products - A flash offer with bonus content - A mini workshop or challenge - A pay-in-full incentive The key? Create urgency without devaluing your work. Your audience is already in buying mode—be part of that conversation! What's YOUR Black Friday offer going to be? 👇 Full episode breakdown: https://lnkd.in/gBAWivyh #BlackFridayForCoaches #EntrepreneursOver50 #BusinessStrategy #SeasonedEntrepreneur

Holiday catalogs are arriving, inboxes are full of early deals—and the Black Friday countdown has begun. But the real story isn’t about sales, it’s about how consumer behavior keeps rewriting the playbook.   In her latest blog, Kelli Anstine, President of Bernstein-Rein, looks at the evolution of Black Friday and what retailers should expect next: https://lnkd.in/gmcCn7sn   #BlackFriday #CyberTen #ConsumerInsights #Retailigent #GrowBetter #AdvertisingAgency #BernsteinRein #BR