Transcript

My name is Virginie Duigou. I'm the head of the Beauty Buying at Zalando. Beauty fits with Zalando���s strategy because it's allowing the platform to expand into a true lifestyle experience. Beauty and fashion are totally complementary. And we see a rise of customers��� desire to shop across multiple categories. And we also see that a customer who shops multiple categories being more loyal and spending more. So we focus on offering experiences for customers to incorporate beauty into their lifestyle so they can find skincare routines in line with their wellness goals as well as beauty products to fit with their head to toe looks. For the assortment. Of course. The best part of my job. We put ourselves in our customers��� shoes so we source brands and products that are searched on the [Zalando] platform as well as anticipating relevant trends for our customers. We really believe that beauty is part of your personal style. And we want to offer customers a very convenient experience so they can buy beauty and fashion at the same time and in the the best possible and fun way. So we have interactive features such as live streaming, content creators��� ���Get the Look��� or personalisation. The three products I always have in my bag... a Lash Dry Shampoo mascara refresher from MAC. It's like a dry shampoo for your lashes. Perfect for top-ups during the day. I always get a lip balm or a lip oil or a lip gloss. And these days it's a Pat McGrath lip gloss in the colour Bronze which I love, it���s great for hydrating the lips. And then finally, I always have fragrance and this is a very exciting one. It���s called RboW. It's a Korean fragrance brand that will launch in Europe for the first time with us. My favourite one is Atelier Chai, but I actually change it with my mood so I also like the Black Wood.