3 Key Themes I'll Dive into in 2025 🇯🇵

Last year was intense—I spent more than 250 hours in meetings bridging European and Japanese partners.

What these sessions made me realize stronger than ever: The road to success in Japan demands mastering a combination of hard and soft factors.

This is why in 2025, I’m doubling down on 3 essential themes to ensure you have a map and compass to thrive in Japan.

Theme 1: Your First 12 Months in Japan

🚀 Enter the Market and Start Your Business Without Overwhelm

Whether you're the new country manager, a sales executive entering the Japanese market, or a founder starting your own business in Japan, the first 12 months can be confusing. Having a guide by your side who knows which steps to take can make all the difference. Here are some ideas I’ll dive into:

• Things I wished I knew before starting my business in Japan…
• Developing your go-to-market strategy…
• How to reach product-market fit in Japan…

📌 My aim here is to give you practical, actionable content that helps you get a head start in Japan.

Theme 2: Getting to Yes in Japan

🤝 How to Navigate Meetings and Influence Decisions

I know how it can feel to get stuck in meetings with Japanese clients. Japan’s business culture can feel like a maze, but you can learn to navigate it with the right insights. Based on 20+ years helping clients succeed in Japan, I’ll cover:

• How to identify the real decision-makers in corporate Japan…
• Why Japanese buyers want to know all the details in advance…
• The art of pre-alignment—how to influence decisions in Japan…

👉 My goal is to lift the curtain and help you acquire cultural fluency, so you can navigate meetings and negotiations in Japan like a pro.

Theme 3: Making Sense of Japanese Management and Business Culture

🔥 Deep Dives, Industry Insights and All You Need to Stay Ahead

Once you’ve mastered the fundamentals, it’s time for us to explore where the opportunities lie. Equipped with the right insights and connections, you can position yourself as an industry insider in Japan. This year, we’ll focus on:

• The rise of Japan’s startup ecosystem…
• Key insights from Japanese management thinkers…
• Japan’s latest tech and market trends from mobility to Cleantech to AI…

⚡ These deep-dives are designed to help you stay one step ahead in Japan.

Ready to unlock your full potential in Japan?

You see, in 2025, we'll cover a lot of ground together. Make sure to follow, so you don't miss out on any post or episode.

🔹 Anything missing? What’s the topic you’re most excited about? Drop a comment below or send me a DM—I’d love to hear your thoughts.

#JapanBusiness #MarketEntry #CrossCulturalManagement #JapanSuccess