58% of consumers surveyed who tried wine-in-a-can, purchased it.

In a follow-up to WICresearch presentations at Wines & Vines and WBWE, the 1st Comprehensive Wine-in-Cans (WIC) Brand Image report, which analyzed quantitative data from over 100 questions asked of nearly 1,800 respondents, has been released by WICresearch.com

“While females are more likely to try & buy wine-in-cans, in part since females drink more wine overall, there is clear demand across gender and across generations, especially by different motivations and can size.” However, there are no statistical differences between males and females in terms of Awareness or Purchase.

Findings reveal:

·        40 percent are Aware of wine-in-cans (WIC)

·        58 percent Purchased WIC, after trial.

·        One segment is willing to pay an average of $9.89 per can

·        Among the top 10 WIC Brands, one “Brand” had an un-aided Awareness share of 42% (see graph above).

·        Consumers post to 3 main Social Media sites, and 73% post a picture of the can.

The report gives a breakdown by:

* Generation, and Gender                                            * Styles and Types of wine preferred

* Distribution channel                                                  * Wine attributes preferred                

* Locations where WIC is consumed most often         * Can size preference

* Convenience Attribute rankings                                * Subjective wine knowledge

* Much more

Wineries have already pre-purchased this WICR-2020-Brand Image Report to gain a marketing edge. For more information, and past reports, go to WICresearch.com