AI is reshaping work, but purpose is what keeps people

Artificial intelligence is no longer a distant concept, it’s part of our daily working lives. From automating routine tasks to unlocking new possibilities, AI is transforming how we work. And the good news? Employees are embracing it.

Recent insights show that 76% of workers believe AI is creating more jobs, while 70% say their roles are evolving. Only 23% anticipate job displacement. The narrative is shifting from fear to future.

But optimism alone isn’t enough.

As technology accelerates, employees need clarity. They want to understand how they fit into this new world of work. That’s where purpose comes in.

Purpose isn’t just a feel-good concept it’s a powerful retention tool. In fact, 99% of employees who feel a strong sense of purpose at work every day say they plan to stay for the next 12 months. Compare that to just 53% of those who never feel purpose, and the impact is clear.

So how do we help people find that purpose?

Employees say it starts with understanding the company’s strategy. They want to know how AI will affect their roles and see more opportunities for professional growth. When people understand where they’re headed and why, they’re more likely to stay, grow, and thrive.

In short, AI may be transforming work, but purpose is what keeps people anchored. It’s the bridge between innovation and resilience.

Let’s help our teams see the future and their place in it.

Are you interested to learn more? Download our report 'Humanity at work: How to thrive in the AI era'.