A milli. Cap market headwinds. Zero-click content. RevPAD. Branding. 215k sqft of coworking. More.

A few things you may have missed This Week In Coworking...

Heeeya! Welcome to another LinkedIn Recap of our full free weekly industry newsletter.

This week, we explore a milli clicks, why cap markets are holding back flex, zero-click content, the RevPAD metric, branding for growth, a 215k sqft coworking space and more.

🏷️ Been tagged in this post? Something you (or who knows you very well) did something share-worthy, which then got picked up by one of our curators, and shared with 4000+ leadership teams. Great job!

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Article content

~~~ Coworking Celebrations


🚀 TWIC.co passes ONE MILLION coworking link clicks

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🇳🇱 Flex operator infinitSpace named as one of Netherland’s fastest growing cos

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~~~ Local Impact


Oneder launches free event sponsorship program

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~~~ News & Views


💰 Why are capital markets slowing the office reset? via Andrea Pirrotti-Dranchak (MBA)

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🇪🇸 National flex space association rebrands, embracing coworking ft Eduardo Salsamendi

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🙋♀️ What is zero-click content and why should you care? via Cat Johnson

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🧮 From sqm to revenue per meter via Asen Stoyanchev

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🗯️ Achieve growth through consistent brand storytelling via Sofia Stolberg ft Kelsey McKinny , Grant Barnhill and John Herring

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🎯 A guide to building a coworking space sales engine via Kelly Karn

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🤦 A few things new coworking spaces forget to budget for… via Rosee Shrestha

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📲 Is the in-demand market in New York is too saturated? ft Jordan Winston 🎗️

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~~~ Coworking Technology


❄️ Nexudus launches freeze plan subscription feature for members

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🎟️ What if apps sell fake day passes to your spaces? via Josh Rencher

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😎 Should you only provide access after successful payment? via Jane Robathan

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~~~ Datasets and drops


🔎 What do coworking spaces look like in 2025? via Carsten Foertsch

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🇦🇺 Australian sector presents as credible investment option via Brad Krauskopf

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🇩🇪 A closer look at Berlin’s coworking market via Fabrizio Lauria

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🌍 European market reports shows growing flex use and penetration via Billy Hodges

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🚀 Enterprise flex CAGR hits +170% share Ben Wright and Mark Gilbreath

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~~~ Industry Market Moves


🗃️ Saltbox appoints Katerina Cirilli co-CEO ahead of major expansion

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🇪🇸 Aticco opens 215,278 sqft coworking space in Barcelona via Quino Fernández

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🇬🇧 Orega opening 23k sqft flex space at CityPoint shares Alan Pepper

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🇺🇸 El Segundo gets a new Premier Workspaces hub ft Amy Fuller & Michael Pollack

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🇺🇸 TailoredSpace adds to SoCal coworking porfolio ft Drew Sanden

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🪜 Premier Workspaces upgrades One Sansome Street location via Charlie Brown

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~~~ Industry Discussions


Industrious president Anna Squires Levine hopped onto the TWIC podcast with Hector Kolonas right after her wall-breaking keynote session at the GWA conference in Chicago – delving into our human-centric business model, real estate’s evolving landscape and her very own inspiring journey to leadership.

🎧 Listen to this.

Jessie Glew returns to the TWIC Podcast for a conversation at the GWA Conference about WOTSO‘s forays into (and lessons learned from) other kinds of shared commercial spaces and services, including creches, health spaces, kitchens and more.

🎧 Listen to this.

Wesley Edmonds, WELL AP from OFS shares a recent coworking edition of the Imagine a Place podcast to explore if flex work can evolve without losing its soul, featuring industry thought leaders such as Kayla Gottschalk, SFP, FMG (Switchyards), Meagan Schoenrock Slavin (25N), Jamie Russo (Everything Coworking), and Giovanni Palavicini (GWA).

🎧 Listen to this.

Marc Navarro hosts Tamara Gimenez (founder of 15k sqm Teamworks Coworking) to discuss a mental shift every coworking space operator needs to make: from being a supplier to being a partner.

🎧 Listen to this.

Dimitris Manoukas shares how peripheral Europe is using collaborative spaces to stop youth exodus and rebuild local economies on the Coworking Values Podcast – "the 2nd best coworking podcast in the world" according to Bernie J Mitchell .

🎧 Listen to this.


~~~ Upcoming Coworking Events

Find more events and subscribe to the Coworking Events calendar at TWIC.co/events

💡 The Coworking Creators Summit

Thu, October 23

👉 See Summary.

👻 Coworking Convo: How to re-engage your coworking ghosts

Fri, October 31

👉 See Summary.

🇩🇪 Coworking Europe in Berlin

Wed, November 19 – Thu, November 20

👉 See Summary.


~~~ Something we missed?


Head to TWIC.co/share and let us know.

Andrea Pirrotti-Dranchak (MBA)

Flex workspace authority with over 25 years leading brand expansion for fast moving, category defining companies

1w

Hector - Appreciate you sharing our exciting news! infinitSpace has been named a 2025 FD Gazelle (Dutch Financial Times) — a testament to the growing momentum of flex and strong/visionary operators within the sector. I’m especially excited about our landlord partners who are evolving their product mix to more effectively meet the changing needs of occupiers. From what I am hearing from friends, and on social the Global Workspace Association conference was a HUGE hit - filled with great content, and attended by all my favorite people! Very sad to have missed it. https://www.linkedin.com/feed/update/urn:li:activity:7385309782452256768/

Jane Robathan

Content | Brand | Creative | People

1w

Thanks Hector. I think I like you

Like
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Mark Gilbreath

Founder/Skipper/CEO @ LiquidSpace | Coworking, Hybrid Workplace Strategy

1w

Yes indeed, signs of life in enterprise flex adoption 🌱📈Thanks for the LiquidSpace mention Hector! Great to see you at the Global Workspace Association conference

Rosee Shrestha

Content Strategist | Passionate About Community-Driven Marketing at Cobot

1w

Thanks for the shoutout, Hector! 😊

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Fabrizio Lauria

Ich berate Unternehmen bei der Bürosuche. Bezugsfertige & flexible Büros – mit Services wie im Hotel. Spezialisiert auf Flex-Offices & Coworking Spaces. 8+ Jahre Erfahrung. Deutschlandweit.

1w

Thank you :) Much appreciated!

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