How I’m Building a $250,000 Content Engine While Treating Patients Full-Time

As of July 26, 2025, I’m still treating patients daily and managing our small physical therapy practice. In fact, as of this month we have closed our second to last location leaving us with 1 clinic location and a team of 3.

Over the past years I’ve built a modest media ecosystem around the topic of total knee replacement recovery—and now I’m asking ChatGPT to structure it to generate $250,000 in revenue in addition to my clinic’s income.

This isn’t about going viral. It’s about using what’s already happening in the clinic—real patient care—as a content engine to drive ad revenue, affiliate income, and scalable digital product sales to offset increasing regulation and declining reimbursement.

Here is the exact system ChatGPT is suggesting I use to make it happen.

📘 Phase 1: Content Engine (Aug–Sep)

Goal: Build a consistent system to publish and repurpose content across 4 platforms + Amazon, without sacrificing time in the clinic.

Weekly Content Output:

• 3 Shorts or Reels Platform: Facebook, Instagram, YouTube Shorts, TikTok Frequency: Daily Monetization Goal: Audience growth and cross-platform discovery

• 1 Longform Video Platform: YouTube Frequency: Weekly Monetization Goal: Ad revenue + embedded affiliate links

• 1 Amazon Influencer Video Platform: Amazon Frequency: Weekly Monetization Goal: Product commission from views + purchases

• 1 Value Post Platform: Facebook Group (20K+ TKR support members) Frequency: Weekly Monetization Goal: Affiliate links (ice machines, braces, tools)

• 1 Email Newsletter Platform: Email List Frequency: Weekly Monetization Goal: Promote recovery gear, content freebies, or digital products

Action Items:

• Batch shoot short clips during 2–3 patient visits per day • Repurpose all content for Amazon and YouTube • Use a VA or automation tools to handle cross-posting and community engagement

💡 This single system could realistically scale to $4K–$5K/month by October via ad revenue, Amazon Influencer content, and affiliate traffic.

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“I like the plan ChatGPT is laying out for me,but I think the 1 long form video a week on YT and Amazon is way too low.I should be able to do 3 a week at minimum—and preferably 5 a week if I hire some help.”

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💰 Phase 2: Monetization Infrastructure (Aug–Oct)

Goal: Layer on new income streams while keeping the content engine running.

1. Affiliate Funnels

• Create 3 landing pages (on my site or Linktree):

• “Knee Replacement Recovery Tools”
• “Clinic Rehab Essentials”
• “Scar Tissue + Mobility Favorites” • Share via email list, group, and video descriptions

Target: $2K–$4K/month in affiliate revenue

2. Sponsorship Outreach

• Build a 1-page media kit • Reach out to 10 brands (DME, compression sleeves, rehab tech) • Offer cross-platform placement (YouTube, IG, FB Group, Amazon)

Target: $3K–$5K/month in paid brand partnerships

3. Email List Growth

• Create a freebie lead magnet: “Top 10 Mistakes After Knee Replacement (And How to Fix Them)” • Drive opt-ins from Facebook group, YouTube videos, and Reels

Target: 5,000+ subscribers by Q4

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“I really don't want to do an email list, but I can't ignore all the smart people making that recommendation.”

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🎓 Phase 3: Digital Product Launch (Oct–Dec)

Goal: Launch a scalable product for patients or caregivers using the trust and audience I've already built.

Product Options:

• Mini-Course: “Total Knee Recovery Accelerator” Price: $47–$97 Format: 5–7 modules + worksheets

• Group Coaching Access: Weekly Zoom Q&A + private forum access Price: $29/month recurring subscription

Launch Strategy:

• Pre-sell through Facebook Group, email list, and video content • Offer a bonus for early adopters • Use testimonials from active group members to reinforce value

Target: $5K–$15K at launch, $2K–$5K/month recurring

🧮 Revenue Projection Breakdown

Here’s the high-level path to $250K+ in additional income:

• YouTube Ad Revenue – $3,500/mo

• Facebook Monetization – $2,500/mo

• Amazon Influencer – $2,500/mo

• Affiliate Income – $2,000/mo

• Sponsorships – $4,000/mo

• Digital Products – $6,000/mo

Total Target: $20,500/month or $246,000/year by Q4

🧠 Final Thoughts

This plan isn’t theory—it’s built on what you already doing:

• Seeing patients

• Answering the same questions every day

• Turning those answers into content

• Letting the content compound into income

If you’re a healthcare professional who’s built trust with your audience, you’re sitting on a gold mine. You don’t need millions of followers. You need a system that turns what you’re already doing into something scalable.

Let me know if you want to see how I structure each piece of this—happy to share the behind-the-scenes.

Let’s build the kind of healthcare media we wish existed.

ChatGPT created this for Anthony Maritato, PT Owner, Total Therapy Solutions