Icelandic football extends official data and betting streaming partnership with Genius Sports
The Icelandic Club Association (“ÍTF”) and the Icelandic Football Association (“KSI”) today extended their long-term official data and streaming partnership with Genius Sports.
Genius Sports has been granted the exclusive right to capture, manage and commercialise the ÍTF´s and the KSI’s official data and live video betting streams with its global network of betting partners across all major domestic competitions and 12 competitions covering more than 1100 matches a year.
Genius Sports is the leading supplier of official live football content to the global betting industry including exclusive partnerships with the Premier League, Serie A, European Leagues, Ligue 1, Brasileiro Série A, AFA, Liga MX and more worldwide.
Under the terms of the partnership, Genius Sports will continue to power a suite of gamification solutions for Icelandic football including their bespoke fantasy game as well as Integrity Services to protect against the threat of betting-related corruption.
Birgir Jóhannsson , CEO of ITF, said: “We are thrilled to extend our successful and productive partnership with Genius Sports, which has operated flawlessly over the past few years. This important collaboration has marked a new era for Icelandic football, leveraging data innovation and digital advancement. It secures a stable and significant revenue stream for the leagues and clubs in the years ahead. We look forward to continuing our strong cooperation and building on the success we have achieved together.”
Stefan Gunnarsson , Head of Marketing & Commercial at KSI, “We are very happy to have extended our good partnership with Genius Sports. These past years have been a good learning curve for Icelandic football and the aim for the next years is to extend streaming for even more matches than before. The Icelandic football ecosystem will benefit greatly from this partnership, both of course in terms of revenue but also in terms of acquiring better data and offering our fans and customers more digital insight.”
Craig Rae , Global Head of Sports Rights at Genius Sports, said: “We are delighted to extend our partnership with the ITF and KSI, helping to expand the reach, scale and profile of Icelandic football. Our technology and global distribution networks will help to connect Icelandic football with fans worldwide while bolstering our outstanding content portfolio to the biggest sportsbooks globally.”