New Campaign for IKEA

For the past couple of months we had the chance to work on a new special campaign for IKEA. It was inspiring, honestly. The new concept we came up with was "good solutions for bad habits" and the idea was to engage everyday insights regarding to our bad habits and our bad solutions for them. Together with a great team of super minds at the agency, a very professional client and a massive brand on top, I think we've managed to create a beautiful, intelligent and relevant campaign. It's the second campaign we made for this super brand after last year's IKEA Names campaign that was a great success.  So here it is, 4 TV spots out of 7 created by us. Meet The Artist, The Skip Over Dad, The 3rd Wheel and The Cable Collector - all in one video.

Hope you will like it!

Credits
Chief Creative Director: Nadav Pressman
VP Creative: Sigal Abudy
Creative Director: Udi Avital
Copywriter(s): Eddie Gartsman, Idan Kravitz
Art Director: Kfir Peretz
Production Company: Omri Paz Productions
Director: Jonathan Gurfinkel
VP Client: Ben Muskal, Eldad Wienberger
Account Director: Daniela Klinger
Account manager: Rotem Mizrahi
Agency Producer: Adva Navon