SAP TechEd 2025: Where Customer Innovation Takes Center Stage

By Hemanth Reganti

With insights from Dr. Philipp Herzig (CTO, SAP SE), Muhammad Alam (Executive Board Member, SAP SE), and Dr. Michael Ameling (CTO, SAP Business Technology Platform)

SAP TechEd 2025 was more than just a showcase of SAP's latest innovations; it was a celebration of customer success. Throughout the event, the real-world application of SAP technology was front and center, with customers sharing their stories of transformation and business value.

While specific customer names from the event are still emerging, the use cases presented paint a clear picture of how enterprises are leveraging SAP's Business AI, BTP, and data solutions to solve their most pressing challenges.

The Rise of the Intelligent Enterprise: Customer Use Cases

The customer stories shared at SAP TechEd 2025 revolved around a central theme: becoming an intelligent, agile, and sustainable enterprise. Here are the key use cases that were highlighted:

1. Autonomous Supply Chain Optimization

Challenge: Modern supply chains are facing unprecedented volatility, from geopolitical disruptions to fluctuating customer demand.

Solution: Customers are using SAP's Business AI and BTP to build autonomous supply chains. By connecting real-time data from across their operations, they can:

• Predict and Mitigate Disruptions: AI-powered analytics forecast potential delays and automatically trigger contingency plans.
• Optimize Inventory: Machine learning models predict demand with greater accuracy, reducing carrying costs and stockouts.
• Automate Logistics: Agentic systems orchestrate the movement of goods, from warehouse to final delivery, with minimal human intervention.

Business Value: Increased resilience, lower operational costs, and improved on-time delivery.

2. Hyper-Personalized Customer Experiences

Challenge: In a crowded market, delivering a generic customer experience is no longer enough. Customers expect personalized interactions at every touchpoint.

Solution: By leveraging SAP's Customer Data Platform (CDP) and AI-driven personalization engines, companies are creating hyper-personalized experiences that:

• Anticipate Customer Needs: AI analyzes customer behavior to predict future needs and proactively offer relevant products and services.
• Deliver Consistent Experiences: A unified customer profile ensures a seamless experience across all channels, from e-commerce to in-store.
• Increase Customer Lifetime Value: Personalized offers and recommendations drive repeat purchases and build long-term loyalty.

Business Value: Higher customer satisfaction, increased conversion rates, and improved customer retention.

3. Sustainable and ESG-Driven Operations

Challenge: Environmental, Social, and Governance (ESG) is no longer a niche concern; it's a core business imperative. Companies are under increasing pressure to operate sustainably and transparently.

Solution: Customers are using SAP's sustainability solutions to embed ESG into their core business processes. This enables them to:

• Track and Report on ESG Metrics: Gain real-time visibility into their carbon footprint, energy consumption, and other key ESG metrics.
• Optimize for Sustainability: AI-powered simulations help identify opportunities to reduce waste, lower emissions, and improve resource efficiency.
• Ensure Ethical Sourcing: BTP applications provide transparency into the supply chain, ensuring that materials are sourced ethically and sustainably.

Business Value: Enhanced brand reputation, improved compliance with regulations, and a more resilient and sustainable business model.

The Common Thread: Data-Driven, AI-Powered, and Business-Centric

Across all these customer stories, a common thread emerges. The most successful companies are those that are:

• Data-Driven: They are breaking down data silos and creating a unified data foundation to power their AI initiatives.
• AI-Powered: They are embedding AI into their core business processes to automate tasks, augment human capabilities, and make better decisions.
• Business-Centric: They are starting with the business problem and then applying the right technology to solve it, rather than the other way around.

Conclusion: The Future is Collaborative

SAP TechEd 2025 made it clear that the future of enterprise technology is collaborative. The most innovative solutions are not being built by SAP alone, but in close partnership with its customers.

As Dr. Philipp Herzig , Muhammad Alam , and Dr. Michael Ameling emphasized in their keynote, SAP is committed to empowering its customers with the tools and platforms they need to build the intelligent, sustainable enterprises of the future. The customer stories shared at SAP TechEd are a testament to the power of this collaborative approach.

Hemanth Reganti is a Chief Technology Architect and thought leader in enterprise AI and digital transformation.

Special thanks to Dr. Philipp Herzig, Muhammad Alam, and Dr. Michael Ameling for their inspiring keynote presentation at SAP TechEd 2025, and to all the customer presenters who shared their transformation stories.