Ten Things to Know about the SUPR-Qm

We use our mobile phones a lot. Planning trips, sending money, following our favorite influencers, keeping in touch with friends and family.

While it seems commonplace now, the capabilities of our mobile phones and their applications provide a high level of convenience and speed (for better or worse) to our leisure and business.

The mobile app experience is a unique and defining aspect of our interactions with our devices. While the experience shares many characteristics with using software and websites on a traditional desktop/monitor, the mobility, screen size, and interaction style make the experience distinct. Consequently, we developed a questionnaire, the SUPR-Qm®, to measure attitudes toward the mobile app user experience.

In this article, we discuss ten things to know about the SUPR-Qm (now in its second version), from the statistical to the practical.

This is a preview. You can read the full article on MeasuringU's Blog.

MUiQ: Measure Your User Experience

Participant Recruitment as a Managed Service

Finding research participants involves more than just accessing a panel; it's about ensuring data quality and managing the complex logistics from launch to close.

Many teams spend valuable time dealing with panel management, data cleaning, and fielding issues instead of focusing on the research itself.

In MUiQ, we approach participant recruitment as a full-service partnership. It starts with our team QA'ing your study and offering recommendations. We then manage a network of trusted panel partners, directing your study to the best source based on your needs. While your study is in the field, we monitor it, manage quotas, make adjustments on the fly, and handle the data cleaning. You're only charged for the total number of high-quality completes we deliver.

And if you already have your own participants? You can bring them to the MUiQ platform for free. It’s a comprehensive approach designed to deliver high-quality participants without the logistical headache.

Let us handle the recruitment, so you can focus on the insights. Learn more about our managed recruitment service through MUiQ.