The TIP Method: Choose the Right AI Model for Every Task
Most people stick with one AI model for everything. "ChatGPT works fine!"
But that loyalty is limiting your potential.
Just like you wouldn't assign the same person to handle sales calls, write code, AND design graphics, you shouldn't use the same AI model for every task.
Different AI models can provide drastically different results. So if you think everything is working fine with just one model, you're missing out.
So how do you know which model to use when? We have a method for that: TIP.
Like humans, AI models have distinct personalities and strengths. GPT-5 'just does stuff' proactively, Claude Opus can code autonomously for hours, while Gemini excels at structured reasoning.
The TIP method shows you how to match these strengths to your work.
The compound effect is real. When you match models to their strengths, quality improves at each handoff rather than degrading like a game of telephone.
Take control of how AI talks about your brand
Your prospects are asking ChatGPT for vendor recommendations, but are you showing up in the answer?
Join our AEO Audit program and get a personalized AEO action plan. We analyze how you appear across ChatGPT, Perplexity, and Google's AI Overviews. You’ll see exactly which prompts you're missing, where competitors are beating you, and which content needs work.
Your plan includes a detailed report, an executive brief, and a 90-day roadmap that shows exactly what content to refresh, create, and optimize for AI.
🎙️ Kate Pluth on Scaling Content at Dropbox With AI and Taste
Kate Pluth faced a brutal equation: triple content production with zero budget increase. Most teams would beg for more headcount. Kate built a database instead.
Automate the content calendar
"To me, it's all about automating the content calendar," Kate explains. "It works when it's connected to your workflows, SOPs, content types, campaigns, audiences — everything."
No more scattered spreadsheets. No more endless status meetings. One source of truth that wired together every brief, deadline, and metric.
The system powered four agile content pods at Dropbox . Each pod received rolling insights and real-time reporting.
Kate's breakthrough was treating content operations like product development. She automated the paper cuts like meeting notes, status updates, and workflow handoffs.
Her team could now focus on strategy and creative decisions. The payoff was immediate with triple the output on the same budget.
Use a tiered resourcing model
"Those in-house folks are always shoulder-tapped first," Kate notes. "They need a release valve." Her tiered resourcing model protects core talent. Agencies and AI tools handle overflow. High-impact projects get the A-team.
The goal isn't just efficiency, but building repeatable systems that deliver "one Dropbox, not multiple personalities."
Kate’s approach shows you don’t need a huge team to get big results. The right systems help you do more with less.
🧠 What We’re Thinking About
Here's what we've been sharing, discussing, and thinking about.
AI demand has no ceiling. Kevin Kelly argues AI is the first resource with a truly insatiable appetite, not measured in users or hours, but in tokens consumed by swarms of AI agents optimizing endlessly for "better." Read Kelly's take →
The AI scaling party is over. GPT-5's lukewarm reception confirms what critics suspected: we've hit diminishing returns on the "bigger = better" approach, forcing marketers to squeeze ROI from today's models instead of banking on tomorrow's superintelligence. Read the full analysis →
The blue links era is ending. iPullRank 's AI Search Manual reveals how Relevance Engineering replaces keyword checklists by structuring content for both LLM citations and human clicks. Animalz's AEO audit helps teams navigate this shift with practical frameworks for modern search visibility. Dive into GEO fundamentals →
Reddit posts can hijack Google SERPs. One viral Reddit post ranked Page 1 for "Matthews," beating official sources, proving community content can capture competitive keywords and drive qualified traffic without ad spend. See the SERP strategy →