Turn Reviews Into Content for Your Space
Cobot | Coworking Software
Coworking Management Software has never been this easy. Used by thousands of Spaces worldwide for over 15 years.
Dear Cobot community, Georgi here!
We’ve talked a lot about asking for Google reviews lately. But once you’ve got a few good reviews sitting around... then what?
This week, I want to help you turn those kind words into actual marketing content – the kind that builds trust, highlights your community, and tells the story of your space better than any ad ever could.
Here’s how:
6 ways to turn reviews into marketing content:
1. Social Media Quote Post
The easiest way to turn a review into content. Take a powerful sentence from a recent review, add a picture above it (more on consent later in this newsletter), and post it on your social media.
📱 If you haven't yet chosen a social media channel, check out our guide.
2. Website Testimonial Section
Create a dedicated area on your site to feature community feedback. It adds credibility and breaks up your own voice with authentic member stories.
3. Newsletter Highlight
Use one review as a quick "member moment" in your weekly/monthly email. It breaks the routine and makes your content more human.
✉️ Not running a newsletter? You should! Learn how here.
4. Printed Poster/Chalkboard
You can consider physically featuring a nice quote on a chalkboard or printed media. Be sparing with this, though, you don't want to overwhelm your space.
5. Welcome Pack
Welcome packs are a great way to make a good first impression. And testimonials definitely belong there.
6. Short video
With permission, turn longer feedback into a casual video interview or testimonial reel. You can also animate quotes or pair them with B-roll of your space.
★ How to Choose the Best Reviews?
Look for reviews that mention specific things:
• A cozy corner they love
• How events made them feel connected
• A feature that helped their work
These tell a story. That’s what makes them great for marketing!
📌 Important Note - Consent
Always get permission before posting anything with names, faces, or identifiable info. A quick DM or in-person ask is enough. People usually say yes, especially if they already left the review publicly.
The topic for next week is:
"Skip the BS! Write Content People Want to Read" 📣
If you missed last week's newsletter, check it out here:
Don't hesitate to send me a message if you have any questions, disagree with something I said, or have a suggestion for a collaboration/future topic. I'm always happy to stay in touch.
Share this newsletter with someone if you think they might find it useful. Share the subscribe link with them.
See you next Wednesday and happy coworking 🥳
Georgi from Cobot | Coworking Software