What is a landing page?
Mohamed Ileeyas
Digital Marketing Manager | Digital Marketing Speaker, Mentor & Trainer | B2B Digital Marketer | Digital Marketing Consultant | Data Driven Digital Marketer | SEO & Digital Marketing Practitioner | Local SEO Expert
A landing page is the first web page your customers see after they click on one of your ads.
It can be:
Landing page may be part of a or a single page within an organization's main website.
In Digital Marketing, a landing page, sometimes known as a "lead capture page", or a "destination page". It is a single web page that appears in response to clicking on a search engine optimized search result marketing email, or an online advertisement.
Main Idea:
The idea of this landing is to create a place where your customers can find out more information about the promoted content.
Why to choose a landing page over home or product page on website
Landing pages are often linked to social media, campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads.
A landing page needs to be as relevant as possible to the advert. Not only does it matter in terms of for ad platforms, but also for the customer who is trying to find out specifically about the product/service advertised.