Why Are Companies Exploring Bitcoin Treasuries?

A growing shift in corporate asset strategy

Over the past year, #Bitcoin has reappeared in a space once considered far removed from crypto circles: corporate balance sheets.

And it’s not only crypto-native firms. A growing number of public and private companies across industries like manufacturing, consumer goods, and construction are beginning to hold Bitcoin as part of broader treasury management strategies.

By the end of Q2 2025, over 250 organizations globally had disclosed Bitcoin holdings. In total, these entities hold around 847,000 BTC, roughly 4% of the total supply, worth an estimated $91 billion.

That quarter alone saw 46 new public companies adopt the approach — a 58% increase — indicating that interest is moving well beyond early adopters.

4 Strategic Reasons Why Companies Are Allocating Bitcoin

What explains this trend? While motivations vary, several consistent themes are emerging:

1. Signaling Future-Readiness: Holding Bitcoin is increasingly seen as a way to demonstrate alignment with digital innovation. For some companies, it supports broader transformation agendas and signals to investors and partners that they are preparing for the future.
2. Hedging Against Currency Dilution: With global inflation at 3–4%, companies are exploring Bitcoin as a potential long-term store of value. Its capped supply of 21 million coins makes it attractive as a “digital gold” within diversified portfolios.
3. Establishing a #Web3 Footprint: Bitcoin serves as a symbolic or functional role in the #blockchaineconomy. For companies pursuing opportunities in on-chain payments, #decentralizedfinance, or tokenized ecosystems, holding Bitcoin enhances credibility in partnership discussions.
4. Testing Liquidity Strategies: Some institutions are cautiously experimenting with diversification by using Bitcoin in structured products, arbitrage, or liquidity management. These efforts are typically conducted within established compliance and risk frameworks.

Animoca Brands: Building for the Infrastructure Layer

At Animoca Brands, Bitcoin is not treated as a speculative asset, but as part of a broader mission to enable digital property rights. Two recent initiatives illustrate how Bitcoin supports long-term strategic goals.

DigitalX: Strategic Collaboration

In July 2025, Animoca Brands participated in a A$20.7 million (~ approximately US$13.5 million) placement for DigitalX, an Australian-listed digital asset manager. The majority of the proceeds are intended to support DigitalX’s Bitcoin treasury strategy.

Our co-founder and executive chairman Yat Siu has joined DigitalX Limited (ASX:DCC) ’s newly formed Strategic Advisory Board, where he will provide insights on 3digitalasset governance, Web3 adoption, and long-term institutional growth. The collaboration aims to develop a repeatable framework for enterprise-grade Bitcoin treasury operations.

DDC Enterprise: Advancing Bitcoin Treasury Strategy

In parallel, we signed a non-binding memorandum of understanding with DDC BTC to explore the deployment of up to US$100 million in Bitcoin. The focus is on designing and refining strategies for responsible treasury participation, including yield optimization and risk management.

A Bitcoin Visionary Council will be established, with Yat Siu contributing strategic input on how Bitcoin can integrate into broader treasury infrastructure and future collaboration models.

Reframing Bitcoin Treasuries as Strategic Infrastructure

As enterprise digital asset strategies evolve, Bitcoin is beginning to serve roles beyond hedge or hype. It is increasingly considered a programmable, verifiable foundation for trust, ownership, and network participation.

“Bitcoin isn’t the endgame,” says Yat Siu , “It’s the foundational layer in the new trustconomy—one that enables organizations to participate in value creation without reliance on central gatekeepers.”

When approached with institutional-grade controls and a long-term vision, Bitcoin treasury strategies can deliver more than diversification. They can lead way to new forms of credibility, interoperability, and composable collaboration.

Disclaimer: This content is for informational purposes only and does not constitute financial, legal or any other professional advice. Nothing herein shall be construed as an offer, solicitation, or recommendation to engage in any transaction. We may hold investments or other interests in the entitles or projects discussed. We disclaim all liability for any actions taken based on the information provided, and we do not guarantee its accuracy or completeness of the information.