You Can't Sell if No One Gives a Toss

Let’s cut the corporate crap for a second.

B2B marketing has a boring problem.

Too many brands are so desperate to look “professional,” they end up looking like everyone else

• Forgettable headlines.
• Safe visuals.
• Value props written by a committee of frightened middle managers.

And the result?

Marketing that doesn’t get noticed.

Doesn’t get remembered.

Doesn’t get bought

Here’s the brutal truth, backed by LinkedIn’s B2B Institute and System1 data:

• 71% of B2B ads don’t drive any sales
• 75% of B2B ads have zero long-term impact
• 95% of your buyers aren’t even in-market right now

So if you're targeting a tiny 5% with rational drivel, you’re basically wasting your marketing budget

Boring doesn’t just fail to excite, it fails to sell.

And failing to sell is the most expensive mistake you can make.

So What’s the Fix?

Not a new martech tool.

Not another whitepaper.

Not more beige LinkedIn posts.

Better creative. Bolder brand. Braver marketing.

To give you some inspiration, here’s our  B2B Marketing Shizzle List of bold brands that dared to do something different- creating brilliant results

⚡️The B2B Shizzle List ⚡️

1. Spotify – “Spreadbeats”

Why we love it: Pure creative genius, insight-led, and beautifully brand-aligned.

Spotify took the humble media plan (yep, a spreadsheet) and turned it into a music video.

The tagline? “Your ads work harder on Spotify, where everyone is feeling something.”

And people felt it. The campaign earned 9 Cannes Lions and a London International Award.

What you can learn:

• Don’t be afraid to go weird.
• Build around what your audience actually uses
• Keep it on-brand, but never boring.

2. JCDecaux – “Marina Prieto”

JCDecaux wanted to prove that out-of-home ads still pack a punch.

So they spotlighted Marina Prieto, a 100-year-old woman from Galicia, by turning her Instagram posts into Madrid Metro billboards.

In a week?  

400,000+ impressions.

 Her following exploded from a handful to 10k

Why it worked:

• Unexpected protagonist = instant curiosity
• Real human story = emotional connection
• Clever digital + physical integration = standout brand memory

In a sea of sameness, she stood out.

3. Brothers in Arms – “The Bank Job”

A charity targeting finance departments? Wild.

Brothers in Arms deposited $1 into corporate bank accounts, triggering an accounting anomaly.

Every company called back.

Results:

•  100% response rate
•  2 instant donors
•  70% planning to give

Lesson?  

No cold calls. No sales decks. Just a disruptive idea that worked.

Are you tired of being ignored? let’s fix it

At This Brand Works, we help B2B companies ditch dull and go distinctive emotionally resonant, commercially effective, and impossible to ignore.

Let the others keep wasting money on boring stuff you’ve got bigger ideas.

Book a call

Until next time,

Rebecca