Get your data collection laser-focused on your unique goals. Creating custom events with Google Tag Manager helps you measure the user actions that are most important to you. 🫵 Collect granular insights about interactions specific to YOUR website and business goals, so you can increase your funnel and improve your user experience. Get started: https://goo.gle/47HWwKk
Google Analytics
Technology, Information and Internet
Mountain View, California 562,161 followers
About us
Stay on top of your data game with the latest news and product updates on Google Analytics, Tag Manager, and, of course, the Google tag itself! Get the scoop at g.co/marketingplatform. Want to take your tagging skills to the next level? Deep dive into our newest Google Tagging Tutorials series! These easy-to-follow lessons will turn you from a tagging novice to a pro in no time. Check them out → https://bit.ly/4d7VfxR
- Website
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g.co/marketingplatform
External link for Google Analytics
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
Updates
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🧙 Summon the power of Google Analytics DebugView to uncover the mysteries hiding in your reports. Any misconfigurations lurking in the shadows will jump out at you: https://goo.gle/4nRyHqi 🧟♂️ This special mode isolates your device's activity, sending a real-time stream of events and parameters to the DebugView report in GA4. This means you can see exactly how your tags are firing, if events are missing, or if parameters are coming through incorrectly — all without negatively impacting your main reports.
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Google Analytics reposted this
Facing a market shift, Blue Label Packaging Company leveraged Google Analytics to uncover key insights that fueled their business pivot. ▶️ Watch how they turned data into action and adapted to change: http://goo.gle/3X3pwas What data-driven insight led to a pivot in your business strategy? Share in the comments below 👇 #ProudlyOwned #GoogleAnalytics
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Want to get more out of Google Analytics? 📈 Sign up to get personalized tips, feature suggestions, and AI-powered insights delivered right to your inbox. Whether you're just getting started or ready to optimize, we'll help with: ✅ Mastering the essentials ✅ Powering custom reports using Google AI ✅ Driving real business results Opt-in and start measuring smarter → https://goo.gle/4oQdywZ
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“With these new features, marketers can focus on a holistic view of the customer journey from lead to sale, both online and offline.” - Product Manager Carly Boddy Check it out 👇
Measuring and optimizing your lead generation campaigns shouldn’t require custom workarounds. We heard you; you need integrated, pre-built solutions. Google Analytics now includes a new suite of lead generation default reports and suggested audiences. Hear how Carly Boddy, a Google Analytics Product Manager, explains this update as a ‘recipe for success.’ With these new tools, you can now: → See where potential leads are coming from, with the lead acquisition report → More easily understand why leads are falling off, with the lead disqualification and loss report, and → Quickly create new audience groups, with dedicated lead generation audience templates Learn more here → https://goo.gle/4nlLW1D
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📢 BIG NEWS! Announcing two new cost data import partnerships to bring your full advertising picture into Google Analytics. We’ve now made it seamless to import your clicks, impressions, and costs from Snap Ads and Pinterest Ads. This automatically merges with your GA data, giving you the complete, single-source view you need to calculate ROI in one place. ✅ What you get: Automatic reporting for Ads cost, clicks, and impressions. ✅ Setup is simple. It only takes a few steps to connect, just make sure your utm_source and utm_medium match your ad links. Unlock the full picture of your ads performance. On Snap: https://goo.gle/3Wl1cR9 On Pinterest: https://goo.gle/4oDyeIy
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Ready to maximize purchase events this holiday season? 📈Leverage your ecommerce data to directly drive your revenue goals. We’ll show you how to… 🎁 See which products are most popular 🎁 Measure the impact of promotions and banners 🎁 Understand the full customer journey, from product view to purchase Get started → https://goo.gle/4mu7Dfd
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Want the most complete view of performance across devices? Reporting identity in GA determines how unique users are counted, and how their journeys are stitched together across different devices and sessions. Blended reporting identity in Google Analytics unifies data across devices to give you a complete, holistic view of the customer journey. 🗺️ Learn the difference between: ☑️ Device-based ☑️ Observed ✅ Blended Learn how Blended mode intelligently informs your user counts across devices: https://goo.gle/4qiEEhN
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Google Analytics reposted this
You’ve made a Google Analytics account to track your small business performance — but maybe you’re not sure what you can use it for. If this sounds like you, check out these thought-starters to see what’s possible in the “Explore” section of Google Analytics: https://goo.gle/4q9CQaC
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This Q4, make your data work as hard as you do. Here are some tips to ace the holiday season and beyond: 📊 Maximize your media plan with the Scenario Planner. Create and view scenarios to understand ROI at different spend levels — and ultimately create future media plans that drive the highest return based on your defined spend → https://goo.gle/3W7oslz ⏰ Use realtime reporting to make sure your site is performing smoothly during traffic spikes. Monitor active users and conversions during flash sales and promotions → https://goo.gle/4nbe9Im 🔮 Use predictive audiences to maximize your retargeting, identifying users with high probability to make a purchase in the next 7 days → https://goo.gle/3KNEejf
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