GORE-TEX® Brand

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From the Arctic to the streets: SOREL's legendary Caribou boot gets an update from GORE-TEX® Brand SOREL has taken its iconic cold-weather boot and reimagined it for modern life. The new Callsign Horizon™ GTX collection strips away the bulk but keeps the protection – waterproof, durable, and ready for anything from snow-covered trails to rain-soaked city commutes. "The GORE-TEX® Brand is an insurance policy on your adventure," says Michael Minter, Brand VP at SOREL. "Whether that's trudging through freshly fallen snow or getting caught mid-city in an unexpected downpour." Heritage details remain – signature heel kicks, buff leather panels, cosy felt linings. But the silhouette is sleek, urban, and built to move between worlds. Read the story here 👇 #GORETEX #SOREL #Footwear #AllWeatherProtection

Fresh perspectives. New inspiration. Twenty years of collaboration. "The university is open to our input, and we're always amazed by the new things we see here," says Susanne Wisbrun, Technical Design and Engineering Specialist at W. L. Gore & Associates. Our partnership with the University of Applied Sciences at Zwickau thrives on this exchange. Students gain hands-on experience working with GORE-TEX® Materials while challenging industry conventions. We gain something equally valuable: the kind of bold thinking that reimagines what outdoor gear can be. This mutual openness creates space for genuine innovation – where baroque silhouettes meet windproof performance, where modular systems reimagine versatility, and the next generation of designers experiment with the materials that will shape their careers. Year after year, the students demonstrate what happens when emerging talent meets pioneering materials: the results exceed expectations. 🎥 Watch Susanne Wisbrun share why this collaboration keeps delivering #GORETEX #Innovation #Partnership #TheNewOutdoors #GoingFurtherTogether

Polar explorer meets Japanese tradition From polar explorer parkas to the Japanese Hanten jacket, Annelie Uhlig's NEOGEN bridges two worlds of cold-weather expertise. The University of Applied Sciences at Zwickau student designed two companion jackets that work solo or together. To achieve this cohesion, Annelie gave each piece its own distinct role: the inner jacket delivers core waterproof protection, while the cropped outer adds an impermeable layer, complete with a hood. NEOGEN’s contrasting lengths create visual interest while building layers of protection – each piece works alone, but together they’re stronger – both aesthetically and functionally. “The quality of the GORE-TEX® Materials made them a joy to work with," says Annelie, who transformed her cross-cultural concept into functional design. 🎥 See NEOGEN's striking silhouette

As part of the GORE-TEX® Brand Studio's Live from Paris Men's Fashion Week in January 2025, we spoke with Christoph Hühnerbein, Head of Product, and Sebastian Städtler, Marketing Director of Hanwag. The Bavarian bootmaker has been producing premium outdoor footwear since 1921 and still manufactures just north of Munich. Every Hanwag shoe reflects a commitment to quality, fit, and function. The partnership between GORE-TEX® Brand and Hanwag began with the iconic Alaska boot, a timeless, unchanged silhouette decades later. Building on this foundation of continuous innovation, this collaboration shows how traditional craftsmanship and modern technology can create footwear for both trails and everyday terrain. ➡️ Watch the full video where Christoph and Sebastian discuss how traditional bootmaking meets modern membrane technology here 👉 https://gtx.is/p3u #GORETEX #GORETEXSTUDIO #GORETEXBRANDSTUDIOLIVE #HANWAG 

A beer-proof Dirndl? Yes, really. For Oktoberfest, we teamed up with Highsnobiety and Munich's LODEN-FREY Verkaufshaus GmbH & Co. KG to give tradition a technical twist: a Dirndl crafted from deadstock GORE-TEX® Membrane. Waterproof, windproof, ready for steins, spills, and sudden rain. This limited release sold out faster than you could say “Prost!” 🍺 Thanks to Valentina Savi & Wibke Roloff for bringing this project to life! #GORETEX #Waterproof #Oktoberfest #FunctionalFashion

GORE-LUX: One garment, two configurations. University of Applied Arts Zwickau student Vincent Rose approached versatility through transformation. GORE-LUX morphs from coat to jacket and back again with zippable fold-out panels. Nothing needs to be added or removed. His design can shape-shift to suit weather conditions, activity levels, or mood: fold out into the coat for full protection, pare back to the jacket when conditions ease – both configurations maintain waterproof, breathable performance. "I’m hoping to develop this concept further – potentially adding a pair of trousers or a mask in the same style," explains Vincent, who sees GORE-LUX as the foundation for a complete adaptive outdoor system using GORE-TEX® Materials. 🎥 Watch GORE-LUX transform as Vincent shares his vision #GORETEX #TechnicalFashion #Innovation #FunctionalDesign #MaterialEngineering

20+ years of partnership with the University of Applied Sciences at Zwickau, and the student designs keep raising the bar. This year, we handed the students GORE-TEX® Materials and asked them to explore their vision for outdoor clothing design in 'The New Outdoors'. This collection saw them fusing dramatic silhouettes of 18th-century fashion into functional event wear, referencing the Tokyo underground network in streetwear style, and creating a modular jacket whose pattern echoes the curves of a bird’s wing – among seven unique interpretations. Each design proved what this partnership delivers: emerging talent working with pioneering materials to create something genuinely fresh. Congratulations to this year's students on their exceptional work, and a big thank you to the University of Applied Sciences at Zwickau for another outstanding collaboration. #GORETEX #Innovation #UniversityOfZwickau #Partnership #TheNewOutdoors

Drawing on her interest in birdwatching, Hanna Kaiser, a student at the University of Applied Sciences at Zwickau, created "Birdsong" – a design that homes in on the specific needs of wildlife enthusiasts who spend extended periods exposed to the elements. "It's comfortable, offers protection from the weather and freedom of movement – and the shapes were inspired by local birds," explains Hanna. The technical challenge lay in translating these user-centred insights into functional patterns. Hanna experimented with multiple design iterations to achieve the right balance between weather protection and freedom of movement essential for wildlife photography and observation. “Birdsong” combines the waterproof performance of GORE-TEX® Fabrics with thoughtful details that fuse fashion and function. #GORETEX #Innovation #OutdoorGear #Design #Partnership #TheNewOutdoors

Born out of countless miles covered through wind and rain, "i Am Cool PROJECT" is a three-piece design specifically for female runners created by Kristina Hendel. Strategically placed laser-cut perforations on the undersides of the sleeves provide targeted ventilation in Kristina’s cropped half-zip jacket. Paired with this are a complementary vest and waterproof shorts to protect the bladder and pelvis areas. The engineering challenge lay in achieving complete waterproof integrity in the shorts whilst maintaining the movement-friendly fit that runners require. "Taping everything required a lot of patience!" explains Kristina, referring to the meticulous seam-sealing process needed to keep water out. The GORE-TEX® Membrane makes this level of protection possible, delivering durable waterproof performance without compromising the breathability and freedom of movement. 🎥 Watch Kristina explain how her background as a runner shaped her technical solutions. #GORETEX #Innovation #OutdoorGear #Design #Partnership #TheNewOutdoors