🏆 Back-to-back Gold Stevie wins! 💫 We’re thrilled to share that the IBM Institute for Business Value has claimed the Gold Stevie Award for a second consecutive year. Our Senior Partner & Vice President, Anthony Marshall, and Global Lead for Thought leadership Engagement & Eminence, Cindy Anderson accepted the trophy at a recent gala. A huge thank you to our researchers, authors, and partners around the world for their dedication to excellence—and to the Stevie Awards for recognizing the impact of meaningful thought leadership. Access these award-winning insights by subscribing to IdeaWatch, our complimentary monthly newsletter featuring in-depth analysis, expert perspectives, and data-driven research curated for C-suite executives. Subscribe now: https://ibm.co/6046BzGMs
IBM Institute for Business Value
Think Tanks
Research-backed, technology-informed strategic insights that help you make smarter business decisions.
About us
For nearly two decades, the Institute for Business Value has served as the thought leadership think tank for IBM. What inspires us is producing research-backed and technology-informed strategic insights that help leaders make smarter business decisions. From our unique position at the intersection of business, technology, and society, we survey, interview, and engage with thousands of executives, consumers, and experts each year, synthesizing their perspectives into credible, inspiring, and actionable insights. To stay connected and informed, sign up to receive our email alerts, and follow us on Twitter (@IBMIBV).
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https://ibm.com/ibv
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Updates
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Supply chains are entering a new era—one where autonomous AI is no longer experimental, but operational. At the Q3 2025 IBM Think Circle, leaders from across industries shared how AI, automation, and human ingenuity are converging to redefine resilience, efficiency, and competitiveness. Those who adapt their models now will set the pace for the decade ahead. Download our summary: https://ibm.co/6046Bz8w0
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IBM Institute for Business Value reposted this
Your Salesforce AI agents are only as effective as the data they can access. The latest State of Salesforce report from the IBM Institute for Business Value reveals that enterprises connecting external and mainframe data achieve deeper insights, stronger predictions, and measurable cost savings. Discover how connected enterprises outperform: https://ibm.co/6048BKcZM
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The competitive edge in retail isn’t just about who has the best products. It’s about who can adapt the fastest. Our latest report, shows that leading brands are using AI to turn data into action, reshaping customer journeys in real time. If your AI strategy isn’t designed to delight customers as much as it delivers efficiency, you could be falling behind. Explore the full findings here: https://ibm.co/6048Bz6nK
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We’re thrilled to celebrate Cindy Anderson, our Global Lead for Thought Leadership Engagement & Eminence, on being named Marketing Leader of the Year in the 2025 Women in Content Marketing Awards! 📣 This recognition honors Cindy’s exceptional leadership in shaping world-class thought leadership programs, guiding an incredible team, and inspiring audiences around the globe with insights on technology, diversity, and the power of ideas. Cindy’s vision and dedication continue to elevate the impact of thought leadership across the industry. Congrats, Cindy, on this well-deserved honor! 👏 Discover more about this award: https://ibm.co/6047BKA2V
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Some organizations are far more likely to achieve top-tier business performance. How do they do it? Our report, written in partnership with Oracle, highlights that this elite group shares three critical AI adoption strategies that go far beyond incremental gains. Learn to drive exponential results. https://ibm.co/6048BKfgI
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The next frontier of automotive revenue isn’t under the hood. It’s in the code. 📊 As software takes center stage, the automotive industry is moving toward new digital business models that create lasting value. In this report, we explore how this transformation will redefine customer experiences and long-term revenue streams. Explore what’s driving this shift: https://ibm.co/6044BKI9q
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AI is no longer an enhancement. It’s the core of resilient cybersecurity. But with cultural resistance and workforce gaps, transformation is stalling for many. This report, written in collaboration with Amazon Web Services (AWS), reveals that CISOs have 36 months to reimagine their security operating model or risk falling behind. Learn how leading organizations are moving from a crawl to run. Get access to the insights: https://ibm.co/6049BKxmL
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Regional AI resources could be the difference between resilience and disruption. In our latest report, we highlight why building local AI chip supply, talent pools, and platforms is becoming a strategic imperative. How prepared is your organization to capture local advantage? Find out in the full report: https://ibm.co/6042BKiqY
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We’re honored to share that the IBM Institute for Business Value has been named Thought Leadership Program of the Year at the 2025 Global Marketing Excellence Awards! 💡🏆 This recognition celebrates our mission to help leaders navigate change with clarity, creativity, and rigor—turning big ideas into measurable impact. A huge thank-you to MomentumABM, the judging panel, and our peers redefining client-centric B2B marketing. Explore the insights behind the win. Subscribe to IdeaWatch for: • Exclusive analysis and data-driven research • Expert perspectives on emerging trends and tech • Actionable insights to shape smarter business strategies 👉 Get your complimentary subscription: https://ibm.co/6047BKil5
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