The modern CMO's influence now extends far beyond brand-building, which presents an incredible opportunity for savvy leaders who make it their mission to master programmatic. Our new Executive Program is designed to help you capitalize on that opportunity — giving you the strategic know-how to lead confidently in a programmatic world. Enroll to hear The Trade Desk Founder and CEO, Jeff Green, explain how programmatic has become one of the most important tools in a CMO’s arsenal: https://bit.ly/3L6CMZg
The Trade Desk Edge Academy
Technology, Information and Internet
Ventura, California 7,998 followers
A leading educational platform for people looking to level up their career in ad tech.
About us
A leading educational platform for people looking to level up their career in ad tech. To make the most of your digital media investment, understanding programmatic is no longer optional — it’s a necessity. With The Trade Desk Edge Academy, you can get the resources you need to help stay competitive in this data-driven landscape, with expert-led online training, exclusive thought leadership, and certifications you can earn anywhere, anytime. From foundational knowledge to cutting-edge insights, our platform can help you drive real business outcomes and gain a better understanding of digital advertising. Develop a programmatic foundation Hone the skills you’ll need to navigate the complexities of the digital age by earning your first The Trade Desk Edge Academy certification. Become more fluent in ad tech Explore in-depth courses on essential industry topics to help broaden your programmatic proficiency. Understand industry trends Stay informed — and even a step ahead — of the latest changes shaping the digital advertising industry. A better understanding of digital advertising awaits. Are you ready?
- Website
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https://www.thetradedesk.com/us/edge-academy
External link for The Trade Desk Edge Academy
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, California
Updates
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Taking control of your brand’s programmatic strategy isn’t just a tactical move. It’s a leadership decision. And it’s only possible on the open internet. Our new Executive Program is designed for CMOs and senior marketers who want the strategic know-how to lead boardroom conversations confidently. It delivers the advanced understanding needed to navigate programmatic at the highest level and drive measurable growth. Enroll to take control of your programmatic strategy and own your brand’s future: https://bit.ly/47eYTEr
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We’re excited to introduce our Executive Program, built for today’s advertising decision-makers. In just 90 minutes, you’ll gain strategic insights directly from our leadership team and discover how to harness the open internet to drive brand growth with confidence. Whether you're navigating digital transformation or scaling your programmatic strategy, this course equips you with the tools, perspectives, and momentum to lead with impact. Enroll today: https://bit.ly/4qkfBen
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Whether you're just starting a new career in ad tech, brushing up on your ad tech prowess, or need some refreshing on the intricacies of digital advertising, our leading educational platform helps marketers drive real business outcomes and gain a better understanding of programmatic. Enroll to explore in-depth courses on essential industry topics, deepen your programmatic knowledge, gain certifications, and be better prepared for tomorrow: https://bit.ly/3TBgKyJ
Find your edge with The Trade Desk Edge Academy
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We created the academy to help professionals unlock real-world impact, and we're excited to see people like you, Vsevolod Suliagin, apply what you've learned from our various courses in your career.
Senior Digital Manager | ex-BBDO | 8+ years of experience in AdTech | Managed $8M+ annual marketing budget
Kicking off my first LinkedIn post with something that matters — learning🔥 Spent the last couple of weekends completing a The Trade Desk Edge Academy certification, covering: Marketing Essentials, Data-Driven Planning, Trading Essentials, and Retail Data Activation — just wrapped up! Really enjoyed the TED Talk–style format and the conversations between industry experts. It keeps things dynamic and makes learning feel more like exploration than a lecture. It’s a great intro for newcomers to programmatic — and a sharp update for experienced marketers looking to evolve their POV. 📌One big theme: the shift toward value-based bidding (VBB) — already rolled out by The Trade Desk and Google Ads (Google Partner). It’s a win-win evolution: 1. Advertisers get more decision power 2. Data providers benefit from outcome-driven demand 3. DSPs evolve from tools to business outcome engines 📌Another challenge: going beyond third-party cookies with solutions like UID2 (from The Trade Desk). Unlike closed or proprietary systems, it supports consent-based advertising across the open internet. This trend feels especially promising in the long run — not only as a counterbalance to walled gardens, but also as an answer to increasingly regionally siloed tech ecosystems. In a global market, openness and shared standards may prove more durable than fragmentation or lock-in. 👉 So if you're in programmatic or just watching where the ad tech world is going — these courses are worth a look. 💬Curious to hear: how are you and your team approaching these shifts?
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One of the biggest headaches in digital advertising is the lack of standardization. Nowhere is this problem more pronounced than when it comes to attribution — the process of determining how each component of a campaign contributes to its success. The latest installment of What the Tech breaks down attribution modeling, its differences from media mix modeling and the relative strengths of each.
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Welcome to the growing community of professionals investing in their growth, Darrick Li! Thank you for sharing what you learned in our Marketing Essentials certification.
VP Sales North America, Guideline | Board Director, NYHFB | Guest Speaker | Awards Judge | Seminar Leader | x-Professor | Aspiring Chef
Just completed The Trade Desk Edge Academy's Marketing Essentials course and here are my 3 key takeaways: 🎯 Third-party data is increasingly accessible and cost-effective, yet remains underutilized by marketers. 📊 Data is the core of identity, derived from decades of loyalty, purchases, emails, promotions, and engagement. Programmatic tools continue to empower marketers with unprecedented capabilities. ֎🇦🇮 AI serves as a complementary tool, enhancing optimization and effectiveness in advertising without relinquishing control. Bonus noteworthy insight was the rapid 10-year evolution in streaming technology condensed into 2 years, post-pandemic, in the US. This accelerated progress established a foundation in streaming advancements for advertising, resilient against challenging macroeconomic conditions like what we're witnessing today.
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More than ads — programmatic isn't just a tool, it’s the future of marketing. Understanding where and how your brand shows up in the broad media ecosystem and which publishers your dollars support is more important than ever. With our Marketing Essentials certification, you’ll learn the skills to: - Master programmatic advertising - Optimize ad spend with confidence - Support a sustainable, high-quality internet Become more fluent in programmatic and take charge of your brand’s success: https://bit.ly/3RRsOLq
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The power of programmatic is in your hands. Are you ready to support the creation of an internet that informs, inspires, and engages audiences while driving better outcomes for your brand? Our new Marketing Essentials certification can bring that vision to life. It isn't just a certification; it's your guidebook to programmatic. Don’t just keep up — lead the way. Learn more: https://bit.ly/3RRsOLq
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