WIPO – Brands and Designs

Labubu – the fluffy and feral plush toy collectibles have taken the world by storm. 🧸 Boosted by global celebrities and viral marketing, Labubu has become an international sensation. Did you know that LABUBU is also an international trademark registered through WIPO’s Madrid System? 🛡️ In September 2024, Pop Mart (Singapore) Holding Pte. Ltd. filed an international trademark application, seeking protection for the doll’s name in some 50 markets worldwide. Alongside Pop Mart, other major toy companies use the Madrid System for international trademark protection, including Funko, Mattel, Moose, Spin Master and Steiff. Why the Madrid System? Because it offers brand owners – from global icons to emerging startups – a simple, cost-effective way to secure and expand trademark protection across multiple countries. 🌍 Find out more: https://lnkd.in/eijwjSjq #MadridSystem #Labubu #BrandProtection #Funko #Mattel #Moose #SpinMaster #Steiff

Using the Madrid System, you can protect your trademark in up to 130 markets by filing a single international trademark application. You pay a single set of fees in just one currency (Swiss francs – CHF). No more dealing with multiple currencies or fluctuating exchange rates! This simplifies budget planning, reduces paperwork and makes costs more predictable. Curious about how much an international trademark registration might cost? 💰 In 2024, the average cost was CHF 3,832. 💰 72% of trademark holders paid less, with half paying around CHF 2,500 or less. Fees depend on: ● Number of target markets ● Number of classes of goods and services ● Whether your mark is black and white or in color. Use our online calculator to get a quick fee estimate: https://lnkd.in/grgz2ihC Budget with confidence: Calculate your Madrid System costs and start planning today. 🧮💰 #MadridSystem #TrademarkFees #InternationalTrademarkRegistration #GlobalBrandProtection

A compact electric design built for the city 🚗🏙️ In a market dominated by large vehicles, the VF3 takes a different approach – a compact electric SUV designed to fit the city. Designed by VinFast, a Vietnamese company expanding globally with an all-electric lineup, the VF3 features a minimalist, boxy form that balances simplicity with everyday usability. This design helps reduce energy consumption, maximizing space and urban mobility. With protection secured through the Hague System, VinFast ensures this distinctive design is protected on the global stage. Learn more about the Hague System: https://lnkd.in/eNrBwfMs #WIPO #IntellectualProperty #HagueSystem #DesignProtection #UrbanMobility #SustainableDesign

🏎️ The Formula 1 is going at full throttle! 🏎️ With F1 races taking place in 21 countries across five continents, international trademark and design protection are critical for organizers, teams and sponsors. While the world’s fastest drivers compete on the tarmac, racing brands and designs do so in the competitive global market, using their distinctive elements to stand out and connect with customers. ☑️ Formula One has 50+ active international trademark registrations – including numerous variations of its iconic F1 logo – and international design registrations for its graphic symbols. ☑️ The FIA (F1’s governing body) has been using the Madrid System since 1991 to protect Karting, Rally, Formula, and other racing-related brands across borders. ☑️ Ferrari S.P.A – the oldest constructor still competing in F1 – has portfolios of nearly 300 international trademark registrations and 350+ international design registrations, protecting its prancing horse logo through to car components, graphical user interfaces and more. ☑️ F1 teams like McLaren, Mercedes, Red Bull’s “Racing Bulls”, and Williams all use the Madrid System to protect their names in multiple markets and classes of goods and services. ☑️ Major F1 sponsors have active international trademark registrations (AWS, DHL, MSC Cruises), or both international trademark and design registrations (Heineken, Lenovo, LVMH, Pirelli, Qatar Airways, Salesforce). ☑️ The names of racing legends like Fernando Alonso, Lewis Hamilton, Oscar Piastri and Max Verstappen are all protected, safeguarding their personal brands internationally. WIPO’s Madrid and Hague Systems provide the speed and efficiency that businesses need to secure global intellectual property protection, eliminating the complexity of filing in multiple markets separately. Learn more at https://lnkd.in/dZBVzKza and https://lnkd.in/eNrBwfMs #MadridSystem #InternationalTrademarkRegistration #BrandProtection #HagueSystem #InternationalDesignProtection #F1 #Ferrari #LewisHamilton #MaxVerstappen #OscarPiastri #FernandoAlonso

🎉 Great news: The new eMadrid, our cutting-edge digital environment for Madrid System users, has officially launched. Intuitively manage every aspect of your international trademark registration(s) with these powerful features: ☑️ Secure workbench to view applications, manage registrations and perform all transactions ☑️ Advanced sorting, filtering, and batch processing ☑️ Collaboration for team members and service providers ☑️ Real-time updates and prompts for important deadlines. This major milestone makes global trademark management simpler than ever, and still just as secure. 🚀 Learn more and access eMadrid here: https://lnkd.in/eVYK3_3m #MadridSystem #eMadrid #IntellectualProperty #Trademarks #DigitalTransformation #InternationalTrademarkRegistration

Are you planning to file an international trademark application through the Madrid System? In 2024, almost 45% of applications contained some kind of irregularity, slowing down the registration process. Use our quick checklist to help your application sail through WIPO’s formality checks: ✅ I’m entitled to use the Madrid System ✅ I’ve provided full contact details (including email) ✅ I’ve selected at least one market ✅ Trademark type (sound, 3D, color, etc.) matches my domestic trademark (“basic mark”) ✅ Goods/services align with latest Nice Classification ✅ I’ve provided a quality representation of my mark (matches basic mark) ✅ I’ve included transliteration (if my mark includes non-Latin characters) ✅ My priority claim meets 6-month deadline ✅ I’ve completed Form MM18 (if I seek protection in the US) ✅I’ve paid all WIPO fees The faster we can process your application, the faster it can reach your target markets! ⚡ Find out more about filing international trademark applications: https://lnkd.in/eFEGZgNR #MadridSystem #Trademarks #BrandProtection #InternationalTrademarkApplication

✨ You’ve probably heard that Taylor Swift is getting married! ✨ But did you know that she’s been using WIPO’s Madrid System since 2009 to protect her trademarks globally? Her 36 active international trademark registrations protect her stage name, album titles, tour names and fan base (“Swifties”) across some 40 countries. 🌎🔐 Why the Madrid System? Because it’s an efficient and flexible solution for brand owners. By filing just one application (per trademark) in one language and paying one set of fees, Taylor's team can seek trademark protection in up to 130 markets. And, as her global fan base continues to grow, they can easily expand that protection into new territories.💡 But the Madrid System isn’t just for superstars. Whether you’re filling stadiums or owner of an SME expanding into new markets, the International Trademark System offers a streamlined path to global brand protection in an ever-more competitive marketplace. Find out more about the Madrid System at https://lnkd.in/dZBVzKza Browse Taylor’s international trademark applications and registrations: https://lnkd.in/e49GrVC9 #MadridSystem #InternationalTrademarkProtection #TaylorSwift

WIPO’s Madrid System provides a convenient, centralized and cost-effective solution for brand owners to protect and manage their trademarks worldwide. 🌐 With over 1.7 million trademarks registered internationally, it’s the top choice for global trademark protection among export-oriented brand owners – particularly SMEs. ✨ Swipe through the cards to explore 5 ways the Madrid System can help you. ⤵️ Find out more about how it works and start protecting your brand abroad today: https://lnkd.in/dZBVzKza #MadridSystem #Trademarks #BrandProtection #InternationalTrademarkRegistration #TrademarkRegistration

WIPO’s Madrid System lets you seek protection of your trademark in up to 130 markets with just one application in one language. 🌍✨ Time to test your knowledge! 🧠

🎨 What if designers spent less time protecting their designs – and more time designing products that bring comfort and color to our lives? 🎨 Making procedures for design protection less complex and more predictable is the goal of WIPO’s newest treaty, the Riyadh Design Law Treaty. Marcus Höpperger, Senior Director at WIPO, sat down with us to explain key features and benefits of the Treaty, and what happens next. ▶️ Watch the full interview: https://lnkd.in/etX-fHHZ #WIPO #DesignLawTreaty #Design #Designers #IndustrialDesign