How to Grow a Bootstrapped SaaS Business

If I only had 3 months to grow B2B SaaS startup, here’s what I would do: Rules: - You have 3 months - Need to impact revenue - Spend under $200/mo Here's what I would do: 1. Create a “laser focused” account list: a. Go to Keyplay b. Build out Sales 200 → 200 companies I want to sell into c. Import the list into Sales Navigator and run a lead search d. That should give me ~700 people. 2. Analyze 10 Closed Won / Lost deals a. Upload the transcripts of 10 Closed Won deals into ChatGPT b. Prompt: Analyze the key reasons why prospects bought from us in these deals. Organize and rank them c. Upload the transcripts of 10 Closed Won deals into ChatGPT d. Prompt: Analyze the key reasons why prospects didn’t buy from us in these deals. Organize and rank them 3. Design a “mini-offer” (cold friendly) a. Use the two insights above to design a mini offer. A mini offer is something that your prospects see and say “I need this right now”. In the early stages, this isn’t usually your product. Your standard “book a demo” or “let’s get on a call” isn’t going to cut it (Some ideas to get you started are in the pdf 👇🏽) Once you have that, you can… 4. Outbound to get mini offer out a. Use lemlist or Closely to warm up some email domains ($100/mo) b. Create a sequence across LinkedIn, email and calling for three lists: > Warm companies > Cold folks that are 2nd degree connections to anyone at our startup > Cold folks that are not 2nd degree connections c. Manually send the sequence to warm d. Use Closely to send the sequence to cold prospects across LinkedIn and email 5. Content for air cover I’d pick LinkedIn as my primary “PR” channel. When someone sees something from you, the first thing they do is go to your LinkedIn profile and see what you talk about. To provide “air cover” for the outbound campaign, I would create inbound content across 3 pillars: > Value Driven Content > Curation Driven Content > Founder and Employee Led Content (details in the pdf below👇🏽) 5. Set up tracking, analytics and automation a. Set up Google Analytics, Hotjar and connect to CRM b. Use Miro / Funnelytics to map out the entire funnel c. Find and map out all the “dead-ends” d. Pick 3 key metrics to track across the funnel e. Automate follow up email, calendar scheduling and website chatbot -- Summary: 1. Create a “laser focused” account list: 2. Analyze 10 Closed Won / Lost deals 3. Design a “mini-offer” (has to be cold friendly) 4. Inbound for air cover 5. Set up tracking, analytics and automation — P.S. If you want to workbook below with all the exercises and tools, comment “canvas” and I will DM you the entire playbook on how to do this (must be connected or following)

Want to scale your company without taking outside capital? 📈 Here are 5 Ways to Grow Your Business by Bootstrapping from a Founder who Bootstrapped to Exit 💪 1.) 𝗥𝗲𝗶𝗻𝘃𝗲𝘀𝘁 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗳𝗶𝘁𝘀 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀. Use the profits of the business to level up on product expansion, customer acquisition and strategic growth. Take a much smaller salary than you need and limit all outside spending. Learn how to say No! 2.) 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝘄𝗶𝘁𝗵 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘄𝗵𝗼 𝗵𝗮𝘃𝗲 𝘀𝗶𝗺𝗶𝗹𝗮𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀. Look for partnerships that can provide access to new markets, distribution channels, or technology. By leveraging the strengths of your partners, you can achieve mutual benefits and accelerate growth. 3.) 𝗚𝗿𝗼𝘄 𝗬𝗼𝘂𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗕𝗮𝘀𝗲 𝗢𝗿𝗴𝗮𝗻𝗶𝗰𝗮𝗹𝗹𝘆. 😊 Happy customers are more likely to become repeat customers and refer others to your business. Invest in delivering exceptional customer service and building long-term relationships. 4.) 𝗦𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀. Automate repetitive tasks, negotiate better deals with suppliers, and implement lean methodologies to eliminate waste. By optimizing your operations, you can allocate resources more effectively towards growth initiatives. I often say to my Founders, if the task is not going to produce revenue it needs to be automated. 5.) 𝗔𝗽𝗽𝗹𝘆 𝗳𝗼𝗿 𝗚𝗿𝗮𝗻𝘁𝘀. Although the process takes time, there are hundreds of grants for businesses and it is 100% Free Money for your business. The same energy that could be used for pitching VCs can be used for grants and these have immediate outcomes. Yes, I know *NOT* every company can scale successfully without funding because of unique challenges 𝗕𝗨𝗧 𝗲𝘃𝗲𝗿𝘆 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗰𝗮𝗻 𝗵𝗮𝘃𝗲 𝗮 𝗕𝗼𝗼𝘁𝘀𝘁𝗿𝗮𝗽𝗽𝗶𝗻𝗴 𝗠𝗲𝗻𝘁𝗮𝗹𝗶𝘁𝘆 🚀 #bootstrapping #founder #foundercoach #funding #entrepreneur #entrepreneurship #vcs #business #startup #b2bkp  

A bootstrapped SaaS just sold for $200M. No VC funding. No fancy marketing. No Silicon Valley office. Just pure product-led growth that turned into a $50M ARR business. Here's the untold story of Wingify's incredible journey: For the last 15 years, SaaS companies followed the same playbook: • Raise massive VC rounds • Burn cash for growth • Focus on expansion over profits But Wingify chose a different path. Here's what they did instead: It started in 2010 with a simple idea: Help businesses make better decisions with A/B testing. The twist? Instead of copying existing tools, they built the world's first visual editor for A/B testing. No code required. Just point and click. The results were immediate: • 1,000 beta users • 10 paid customers on day one • First enterprise deal within months • $1M revenue by 2011 All without a single dollar of outside funding. But they were just getting started: While competitors chased funding rounds, Wingify focused on innovation: • First to launch heatmaps (2010) • Pioneered visual editing (2011) • Integrated with Google Analytics (2012) • Built Bayesian statistics engine (2015) Each innovation drove organic growth. Think about what this means: When you're bootstrapped, you can't rely on fancy marketing. You can't outspend competitors. You can't hire hundreds of salespeople. You have to build something people actually want. The numbers tell the story: 2011: $1M ARR 2021: $25M ARR 2022: $30M ARR 2024: $50M ARR All while staying profitable. But there's an even bigger lesson here: You don't need: • Billions in funding • Hundreds of engineers • A Silicon Valley office Just: • A great product • Happy customers • Sustainable growth The playbook is about to change: Every SaaS founder studying Wingify will realize: • Product > Marketing • Profits > Growth • Sustainability > Scale The era of endless fundraising is ending. Here's what happens next: 1. More founders choose bootstrapping 2. Focus shifts to unit economics 3. Products win over marketing 4. Customers matter more than VCs But there's something even bigger happening: The acquisition shows that you can: • Build in India • Sell globally • Stay profitable • Exit big Without playing the VC game. The lesson? Sometimes having less means building more. Wingify proves you don't need: • Massive funding rounds • Fancy offices • Complex strategies Just a great product and the patience to grow sustainably.