Writing LinkedIn Posts That Spark Conversations

One weekly LinkedIn post did what $10K in ads couldn’t. In 2022, I was exhausted, burning through funds, and starting to wonder if going solo was a mistake. Then one shift changed everything—without spending another cent on ads. I wasn’t a celebrity CEO (heck, I didn't even have 20k followers then). I didn’t have a big team. I wasn't using hacks or extensions. I just finally understood what actually builds demand on LinkedIn. Here’s the shift: Instead of trying to post every day, I committed to writing one "power post" each week that did three things: 1. Named the invisible pain my audience feels but doesn’t say out loud. I thought the pain my clients felt was "not being clear on their message." But that isn't very moving, is it? Here was their real pain because of messaging issues: They looked at their bank account, saw it approaching zero, opened a job posting, and wondered if they should give up their entrepreneurial passion and return to corporate to secure a high paycheck (even though the idea of that was pretty much hell for them). Now THAT's a pain. I started writing content about THAT. 2. Shared a bold perspective that made them stop, think, and trust me. I would share very tactical templates that I knew would help them overnight. Things like LinkedIn headline templates and personal brand content pillar playbooks. I paired these with before/after stories of clients that used them and experienced very measurable results (like 6-figure international contracts) 3. Closed with a line that made them feel seen. (That’s what gets shared.) Something like "If you're debating hanging it all up and going back to corporate because you can't figure out marketing, you're not alone. But there are proven templates and strategies to help. Save this to come back to." (P.S. - Want to cement your brand in someone's mind? Ask them to SAVE the post vs. comment and like. You become a part of their reference library. It's the ultimate signal of value.  After I did these 3 things in a "power post," that’s when it started happening: → People began tagging others. → Clients came to me. → My email list started to grow (and not at a rate of $3 per lead on Facebook) Look, I’m not saying you should stop investing in marketing. But if your message isn't clear, then you're probably throwing your money (and your potential) away. Save this framework to come back to when you feel like you're shouting into the void on LinkedIn. 💾

I deleted 6,483 LinkedIn posts from my account last week. THE ONLY LINKEDIN STRATEGY THAT ACTUALLY MATTERS After 7 years of building a "personal brand" on LinkedIn, I discovered something that changed everything. The posts that generated the most revenue weren't the ones with thousands of likes. They were the ones that spoke directly to a specific pain point that kept my ideal clients awake at 3 AM. THE $872K POST THAT ONLY GOT 17 LIKES Last October, I published what looked like a failing post: • 17 likes • 4 comments (2 from colleagues) • 842 views Yet that single post generated $872,000 in closed business over the next 90 days. Why? Because it addressed a specific problem that 12 decision-makers at SMBs were desperately trying to solve. It wasn't designed to go viral. It was designed to resonate deeply with exactly the right people. THE FUNDAMENTAL TRUTH ABOUT LINKEDIN Most of us have been playing the wrong game entirely. We're chasing vanity metrics when we should be creating conversations with people who can actually buy from us. Here's what I've learned from building a multi-million dollar business through LinkedIn: (1) The number of right people who see your content matters infinitely more than the total number who see it (2) Consistency builds trust more effectively than virality (3) Real business happens in conversations, not comments (4) Specificity attracts. Generality repels. (5) Solving one problem extremely well outperforms solving many problems superficially THE SYSTEM THAT ACTUALLY WORKS After testing every LinkedIn strategy imaginable, here's the simple system that has consistently delivered results: • Connect only with people who fit your ideal customer profile • Post problem-focused content 3-5 times per week • Focus on the first 60 minutes after posting (respond to every comment) • Send thoughtful, problem-oriented messages to new connections • Track which content topics generate actual sales conversations, not just engagement That's it. No tricks. No hacks. No daily posting grind. Just consistent, deliberate communication with the right people about the problems you solve better than anyone else. WHAT I'D DO DIFFERENTLY If I could go back and restart my LinkedIn journey, I'd delete 90% of the content I created. I'd stop trying to appeal to everyone. I'd stop chasing engagement for engagement's sake. I'd stop listening to LinkedIn "experts" who have never actually generated revenue from the platform. I'd focus entirely on the intersection of: • Problems my ideal clients actually care about solving • Problems I'm uniquely positioned to help them solve • Problems that are expensive enough to justify my solution Everything else is just noise. What if we all stopped trying to go viral and instead focused on creating value for the exact people we're best equipped to serve? That's the only LinkedIn strategy that actually matters.

🔥 How I got 1.8M impressions on LinkedIn  in 90 days (without ads, hacks, or a huge team) And no — I didn’t go viral by accident. Here’s exactly what worked (and what didn’t) 👇 1. Posted 3–5 times a week. No ghosting. No chasing “perfect timing.” Momentum beats overthinking every time. ✅ Tip: Track post performance weekly to understand what resonates - not just what gets likes. ❌ Don’t chase perfection. Chase authenticity. 2. Focused on emotional truth. People don’t follow facts — they follow people they feel. I wasn’t afraid to share doubts, failures, or the messy middle. ✅ Tip: If it feels vulnerable to post, it usually performs better. ❌ Don't share what’s “impressive”. Share what’s true. Real > polished. 3.  Experimented — constantly. Videos. Text-only. Carousels. Interviews. Some flopped. Some flew. Every format taught me something about my audience. ✅ Tip: Don’t assume — test it. ❌ Don’t measure success only by numbers. 4. Gave away value for free. I just shared real insights, frameworks, and hard-earned lessons. ✅ Tip: Package insights so people can apply them today. ❌ Don’t post tips you wouldn’t follow yourself. 5. Treated every post like a conversation, not a pitch. ✅ Tip: Write in your own voice — not “LinkedIn voice”. ❌ Don’t ignore your comments. Sometimes your comments or DMs were so spot-on, I’d screenshot them and share with my team. Not for the ego — but as proof that this work matters. One core truth I’ve learned about creating content here: You don’t build a personal brand by being impressive. You build it by being consistent — and by being honest. Everything else is just noise. Your thoughts?

Building a LinkedIn personal brand can mean pushing through months of zero engagement. Your first posts will flop. Friends might judge you. Growth feels like failure. But the payoff is 100% worth it. Here's the strategy that actually works for getting off the ground. 1. Master these 5 hook formulas (steal them). "In [timeframe], we went from [A] to [B]. Here's the playbook:" Gets 3x more clicks than generic openings. Also crushing it: "I turned down [big opportunity]. Here's why:" and "Everyone thinks [common belief]. The data says otherwise:" and "[Big company] does X. We do the opposite. Our results:" NOTE: there's no right or wrong answer for a great hook, but these will put you on the right track. In any case, spend an outsized amount of time on making it as interesting as possible. 2. Lead with expensive mistakes and hard-earned lessons. How you lost your biggest customer. Why you fired your co-founder. The feature that almost killed your startup. Before: "We scaled to $10M." After: "We burned $2M building the wrong product because we ignored user feedback. The pivot that saved us:" Stakes create urgency. Failure creates trust. 3. Write posts worth $10,000. People should feel like they owe you money for reading your posts. Imagine a founder DMs you and says "Your post about our marketing strategy saved us $500K - thank you!!” That's the bar. Share the framework you'd charge for. The lesson that took years to learn. The templates you use internally. If you wouldn't pay $500 to read it, do NOT post it. 4. Get uncomfortably specific in your content. You think being technical/specific limits your reach. Wrong. When you're uncomfortably targeted about the exact pain points your market experiences, you resonate DEEPER. Don't say "scale your startup." Say "here's the exact board deck slide that got us our Series B." Technical specificity creates momentum. Generic advice creates crickets. 5. Aim for 2-3 great posts per week. No more. Don’t post daily. Even 5x per week is possible, but very brutal to do well (especially starting out). Quality at 2-3x/week beats noise at 7x. If your posts aren't resonating with the right people, your content is too generic. Go more specific. — You might post 47 times before anyone important notices. But if Post 48 gets someone from Harvard Business School asking to share your story in their class, that’s all that matters. The difference? Specificity. Stakes. Actionable advice that your target market can steal. Most quit posting on LinkedIn 3 weeks in because their generic ChatGPT advice isn’t getting them any attention. The ones who DO get momentum and quality followers share the exact frameworks and expensive mistakes they use to win in their market in their day-to-day work. Which kind of creator will you be?