Building a Unique Consulting Brand Voice

Alexa lost her voice… and gave us a masterclass in branding. Behind the humor was a brilliant reminder: 👉 Your brand voice isn’t just words. It’s trust. It’s experience. It’s identity. Here are 8 lessons you can steal and apply today: 👇 1. Voice = Identity 🧠 Why: When the voice changed, everything felt off. ✅ How: Define your voice like a personality. Is it bold? Reassuring? Make it part of your brand guidelines and show up with it in every place your brand speaks. 2. Consistency Builds Trust 🧠 Why: Inconsistency confuses. Familiarity creates confidence. ✅ How: Audit every touchpoint including social, onboarding, and support. Your voice should feel seamless across them all. 3. Humor Requires Foundation 🧠 Why: Playfulness only lands if people already know who you are. ✅ How: Build recognition first. Then use contrast or surprise to elevate your brand, not confuse it. 4. Experiment, But Don’t Dilute 🧠 Why: Changing tone too much weakens identity. ✅ How: Adapt expression without losing character. Let values guide your voice even when you flex tone. 5. Empathy Makes It Human 🧠 Why: People connect with what feels human, not robotic. ✅ How: Read it aloud. Does it sound like someone who gets your audience? If not, rewrite until it does. 6. Voice Shapes Experience 🧠 Why: When the voice disappeared, so did the brand. ✅ How: Extend voice beyond marketing. Use it in product copy, help docs, support chats, and even error messages. 7. Loud ≠ Clear 🧠 Why: Grabbing attention doesn’t mean delivering value. ✅ How: Be clear, not just clever. Use your voice to communicate, not just perform. 8. Repetition Builds Recognition 🧠 Why: Familiarity breeds trust. ✅ How: Don’t fear repetition. The more consistent your voice, the more people will remember and trust you. Bottom line: 🗣️ If your brand lost its voice today… would anyone notice? 🗣️ Would they miss it? 🗣️ That’s your sign to define it and own it. What word describes your brand voice? 👇 ______________ ♻️ Repost to help others + Follow Jennelle McGrath for more like this + Video credit Amazon Alexa

Is Your Brand Speaking the Right Language? Here’s How to Create a Voice That Truly Resonates (Hint: It’s more than just words—it’s how you make your audience feel) In today’s market, your brand’s voice is everything. It’s not just about the tone; it’s about the emotional connection you create with your audience. But how do you craft a voice that doesn’t just sound good, but feels right? Here’s a framework to help you build a voice that speaks to your audience on a deeper level: 1. Tap Into Your Audience’s Emotions Before you can speak their language, you need to understand their feelings. What keeps them up at night? What excites them? Your voice should align with these emotions. Pro Tip: Conduct surveys, read reviews, and join conversations where your audience hangs out to uncover their emotional triggers. 2. Anchor Your Voice in Core Values Your voice should echo your brand’s core values. Are you innovative? Trustworthy? Empowering? Let these values shape every word. Try This: List your top 3-5 values and brainstorm how they translate into your brand’s tone and style. 3. Personify Your Brand Think of your brand as a person. What traits define them? Are they friendly, authoritative, witty, or compassionate? These traits will help you maintain a consistent voice. Hack: Create a brand persona that embodies these traits. Use it as a guide for all your communication. 4. Meet (and Exceed) Audience Expectations Your audience has specific expectations. Are they looking for expert advice or a more casual chat? Align your voice with these expectations without losing your brand’s unique identity. Example: If your audience values expertise, an authoritative tone might be your best bet. 5. Test, Learn, Refine Start using your voice across all channels and listen closely to the response. Watch for engagement, feedback, and shifts in perception. Remember: Your brand voice isn’t static. Be open to tweaking it as you learn more about what resonates with your audience. Creating a brand voice that emotionally connects isn’t about following a formula—it’s about knowing your audience and communicating with authenticity. Start with this framework, and you’ll be on your way to building connections that matter. Question: What’s one word that best describes your brand voice? Drop it in the comments—I’m curious to see what you come up with! ♻️ Repost this if you found it valuable—let’s help more brands find their voice!

How to Nail Your Brand Voice in Copywriting Ever read a brand’s content and thought… Wow, this sounds just like every other company out there? guess what? That’s a brand voice problem. Your brand voice isn’t just about what you say, it’s about how you say it. It’s the difference between blending in and standing out. So, how do you make sure your brand’s voice is unmistakably you? 1. Define Your Brand’s Personality If your brand were a person, how would they talk? Are they bold and authoritative (like Nike)? Witty and fun (like Wendy’s Twitter account)? Warm and friendly (like Airbnb)? Choose 3-5 personality traits that reflect how your brand should feel to your audience. 2. Speak Your Audience’s Language If you’re talking to CEOs, your voice should sound different than if you’re speaking to Gen Z freelancers. People connect with brands that sound like them, not those that sound like they hired a corporate jargon generator. 3. Set the Right Tone for the Right Moment Even the best brand voices adapt based on the situation. Your tone should shift depending on the context: Email confirmation? ✅ Keep it short and helpful. Crisis communication? ⚠️ Be transparent and reassuring. New product launch? 🚀 Get people excited! Think of it like music, your voice is the genre, but the song changes depending on the mood. 4. Create a “Do’s and Don’ts” List for Your Brand Voice Brand voice guides don’t have to be boring! Keep it simple: ✅ DO: Use short, punchy sentences. ❌ DON’T: Sound robotic or overly formal. ✅ DO: Inject personality and real talk. ❌ DON’T: Overcomplicate things with jargon. This helps anyone on your team write like your brand, not just your best copywriters. 5. Test, Tweak, and Own It The best way to refine your brand voice? Use it. Try different styles, see what resonates, and own what makes you unique. #BrandVoice #Copywriting

Unhinged isn't the only alternative to having a corporate sounding brand voice on social media. Here is my approach to building a unique brand voice. 1. Take a close look at your organizations values, brand guidelines, and existing assets. Whatever the brand voice is, it needs to fit within these. 2. Based on those, pick a handful of TV or movie characters that you think could potentially be spokespeople for your brand. It can be helpful to select a range of characters from a little more serious to a little more approachable or fun, depending on your brand. 3. Ask yourself these questions to help set the official voice: How would these characters talk about our brand? Would these characters use emojis? Do they use complex sentences or simple ones? Are they more formal or casual? What, if any, type of humor would they use? How do they respond to comments? Do they keep up with trends or define their own or stay classic? 4. Once you've got a writing style set, write the guiding rules down. Example: Our brand voice is the TV dad. We are helpful at all times, and sometimes poke a little family friendly fun at our industry. We are casual and get right to the point with short sentences. We use emojis, but in a millennial way of using them for what they are. 5. Now you can start writing! As you use it in practice, it'll probably evolve. You'll add new characters that fit better, you'll be able to refine the guidelines, and create a robust voice. And, when you train new people, it'll be easy because they'll have existing characters to look at for reference (we have a short YouTube playlist with defining scenes for our characters to help us familiarize ourselves with the voice). What tips do you have for setting brand voice?

Brand voice is your handshake in the dark. Before your audience sees your logo or reads your tagline They hear your tone. And in a world of noise, tone isn’t a side dish. It’s the strategy. A strong brand voice makes people feel something Before they even know why. A weak one? It gets skipped, skimmed, and forgotten. → Here’s the real problem: ↳ Most brands sound like their category, not like themselves. ↳ Let’s change that. → Mini-Framework: The Voice Vantage Triangle ↳  Consistency → Are you instantly recognizable, no matter the channel? ↳ Clarity → Does your tone reflect your positioning and purpose? ↳ Character → Could someone describe your voice like a personality? → If your brand were a person, would it sound: Confident? Calm? Curious? Bold? → Defining that matters. Why? Because: ↳ Consistent voice builds trust. ↳ Distinct voice builds memory. ↳ Strategic voice builds brand equity. → Actionable Takeaways: ✅ Build a voice guide—not just visual guidelines. ✅ Audit your content for tone drift. ✅ Train your team to write like your brand speaks. Your voice is a promise. And a filter. It’s how your brand shakes hands before anyone sees your face. 👉 𝗤𝘂𝗶𝗰𝗸 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻: → 𝗜𝗳 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗵𝗮𝗱 𝗮 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆, 𝘄𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝗶𝘁 𝘀𝗼𝘂𝗻𝗱 𝗹𝗶𝗸𝗲? A) Bold & direct B) Warm & curious C) Quirky & clever D) Calm & professional 👉 𝗗𝗿𝗼𝗽 𝘆𝗼𝘂𝗿 𝗹𝗲𝘁𝘁𝗲𝗿 (𝗔/𝗕/𝗖/𝗗) 𝗯𝗲𝗹𝗼𝘄 — 𝗹𝗲𝘁’𝘀 𝗵𝗲𝗮𝗿 𝘆𝗼𝘂𝗿 𝘃𝗼𝗶𝗰𝗲! ⬇️