Networking Opportunities At Professional Development Events

In a world where every executive has a firm handshake and a stack of business cards, how do you become the person everyone remembers after a conference? After attending dozens in the past decade, I've developed a strategy that transforms conferences from transactional meetups into relationship goldmines. ♟️Pre-Conference LinkedIn Strategy The real networking begins weeks before the event. Review the speaker and attendee lists, then connect with key individuals on LinkedIn with a personalized message: "I noticed we’re both attending the Stand & Deliver event. I'd love to connect. See you soon." This pre-conference connection creates a warm introduction and significantly increases your chances of meaningful engagement. 👗👔The Memorable Wardrobe Element In my early career, I blended in at conferences. Now? I'm known for wearing a little more color (often D&S Executive Career Management teal) or patterns that are professional yet distinctive. When someone says, "Oh, you're the one with the great dress," you've already won half the networking battle. 🤝Contribute Before You Collect** Instead of collecting business cards, focus on providing immediate value in conversations. Can you connect someone to a resource? Share relevant research? Offer a solution to a challenge they mentioned? The executives who stand out aren't those who take the most cards—they're the ones who solve problems on the spot. What networking approach has worked for you at recent conferences? Share in the comments below! #ExecutiveLeadership #NetworkingStrategy #ConferenceSuccess #ProfessionalDevelopment

I used to drop $1,000 on big conferences, thinking that’s where all the action was happening. Now? Game-changing events > calendar fillers. Turns out, the best convos were always happening at small side events. Recently at TechWeek, I managed to get into a tiny, highly curated event for a Series B+ audience and it was so worth the hustle. This wasn’t a “buy ticket, show up” kind of event. It was more like: find the organizers → reach out directly → dig up mutual intros → prep a killer intro blurb → earn your spot Because even the best pitch means nothing if you’re in the wrong room. Here’s how I decide where to go now, and don’t waste my time (or budget) there: → Research the audience first Check last year’s attendees. Look at the speaker companies. If your ICP isn’t there, don’t go. → Prioritize curated over open-door Events with RSVP forms and shortlists are gold. They take more effort to get into, but the quality of conversation is 10x higher. → Hunt for the small stuff and side events I’ll skip the 2,000-person conference for a 20-person breakfast any day. No booths, no noise — just real people and real context. → Use event curation newsletters I love Supermomos newsletters for finding quality events. Way better than scrolling Eventbrite or Luma for hours. → Don’t stack your day One meaningful event > three mediocre ones. You’ll actually have energy to follow up. Result: I stopped collecting just LinkedIn connections and started landing real leads. And I couldn’t have pulled it off without my assistant — from outreach, to prep, to managing all the behind-the-scenes ops. Great networking starts with choosing the right rooms. And remember: not all events are created equal. Some open doors. Some just fill your calendar. What’s your approach to event strategy?

👻👻 A (professional) introvert's guide to making Networking Events Less Spooky 👻👻 If you fear networking events, copy my playbook. True story: I fear "networking events" on multiple levels. If biz dev wasn't part of my role with Remedy Public Relations, I'd be happy with a more behind-the-scenes role mentoring & strategizing (#careergoals). How do I make it "seem" easy? Preparation & strategy. 1. Show up EARLY. It's easier to strike up a conversation at the beginning than try to inject yourself after. 2. Be distinct. I like to wear one piece of flair that relates to who I am outside the office. My long-distance running shoes (Nike Zoom Fly Five / Hyper Pink), are a conversation starter. ⛳️ Do you play golf? Wear a golf shirt from a brand that only fellow golfers would know. IYKYK 3. Don't rush in. Whenever possible, I'll work remotely near the event. This gives me time to relax & collect myself before walking in. 4. Don't ask what someone does. That's transactional & many fear that question if they're between roles. Ask what they're up to. Let them choose the path. 5. Talk to everyone. I HATE the term referral partners, but I've received some great leads from people far removed from PR & marketing. 6. Plan to chat. Prepare to discuss something you're working on that you're excited about. - No one likes someone who only talks about their job. Be prepared to get personal. What did you do the weekend before that was exciting, or what are you looking forward to this weekend? Sound obvious? Sure… but I can barely remember what I had for lunch yesterday, so if you put me on the spot, I may forget if I didn't prepare. 7. Slide into those DMs. See who registered you want to meet & drop them a note. No list? Check who posted about going to the last event on social media. Drop them a note. 8. What's a challenge you or your industry is facing? Keep that in mind for conversations. 9. Work on your penmanship. If you have to write your own nametag at an event, it helps if people can read it. We also have little Remedy PR stickers to throw at the bottom of the nametags. Side note: Jonah Peake 🐺 has posted before about putting your nametag upside down to spark conversations. 10. Check your network to see who is going, but don't cling to them. I saw a lot of people I know & like at Connect's #IDSD24 a few weeks back, but I didn't sit with anyone too long. Move around. 11. Consistency brings comfort. Commit to a regular series of events so you start seeing some of the same people. It will make conversations less daunting & keep you in mind for later. 12. Stress builds strength. I try to commit to one new event or meeting a month that takes me outside my bubble. Makes the next one easier. 13. Drop a line to them after you meet. Keep the ball moving. Some pics below of people I met for the first time or strengthened relationships by going to networking events within the last six weeks. Kanani, Robyn Goldberg, Jason, Lu, Scott, Susan.

Networking can feel like a daunting task, especially for us introverts (yes, I’m an introvert #iykyk). Walking into a crowded conference room can sometimes feel more overwhelming than energizing, right? Over the years, I've developed a simple yet powerful framework that helps me navigate these situations with intention and actually get the results I'm looking for. I call it the 3-2-1 Networking Framework. Here's how it works: 🎯 3 Strong Contacts: Instead of aiming to collect a stack of business cards you'll never follow up with, go into your event with the goal of making 3 meaningful connections that can genuinely help you achieve a specific goal. This focus allows you to be more present in conversations and truly remember who you've met. Quality over quantity, always! 🗣️ 2 Small Details: Beyond the business talk, make a conscious effort to remember at least 2 seemingly small, personal details about the people you connect with. Did they mention their child's name? Are they excited about an upcoming vacation? Did you both realize you're part of the same sorority? These personal touches create a stronger, more memorable connection. 💡 Pro-tip: Start with the name! This past week at IIEX, I had a few instances where people mistook me for another researcher. While she's fantastic, it highlighted the importance of truly seeing individuals past basic shared demographics. 📣 Another pro-tip (especially when connecting with Black women): Please remember something other than our hair. Our styles are diverse and can change frequently - at least mine does 🤣. Focusing solely on a hairstyle can lead to missed connections – let's move beyond superficial identifiers and get to the heart of the people. 🚀 1 Must-Do Goal: Walk into your networking event with at least 1 clear, actionable goal. Is it to identify potential business partners, find a new vendor, learn about a specific industry trend, or even land one new client? Having this singular focus will direct your conversations and make your time much more effective. You don't need a laundry list of objectives; sometimes, all it takes is one spark to ignite something bigger and better. This 3-2-1 framework has been a game-changer for me, allowing me to turn up the energy when needed, stay focused, and build authentic connections that truly matter. Give it a try at your next event and let me know how it works for you! #networking #introvert #connections #businesstips #IIEX