How to Use Videos For You Platform

If you're a LinkedIn content creator, vertical video is the best opportunity right now to get free organic reach on LinkedIn. Here’s why: LinkedIn recently introduced a vertical video tab, similar to TikTok’s For You Page, and they’re heavily prioritizing vertical videos in the main feed. For the past couple of weeks, every time I open the LinkedIn app, there’s about an 80% chance the first post I see is a vertical video. And I’ve seen the results firsthand with my own content. I’ve been posting vertical videos on LinkedIn for about two years. When I first started, my video posts typically reached fewer people than standard text posts. But now? My top five performing posts of all time are all vertical videos. Vertical video isn’t just for TikTok, B2C brands, or “the kids” anymore—it’s taking over LinkedIn. So how can you start creating vertical videos today? Here’s a simple framework: 1️⃣ Think of the top 5 questions you’re frequently asked by customers, colleagues, or your community. 2️⃣ Create a video answering each one. Start with a strong hook like: “Here’s how to [solve a problem or achieve a goal].” 3️⃣ Keep it simple: talk directly to the camera or use tools like CapCut to add visuals (green screen effects work great). 4️⃣ Add context in the body copy to complement the video. The key? Provide value. Don’t hard sell. Don’t think about what you want. Think about what would genuinely help your audience. If you’re a LinkedIn creator, don’t miss this moment. So many people regret not taking advantage of platforms like YouTube, Instagram, or TikTok early on. This is LinkedIn’s moment for vertical video. It won’t last forever. Start posting today.

Well, we’re only 42 days into 2025, and I’ve already had my first viral (1M+) video on LinkedIn… And the two videos before that? They racked up nearly 100K impressions each. LinkedIn video is having a moment—and after testing different formats, I’m bullish on its potential for personal/employee brands and company pages alike. Here’s what I’ve learned from my last three high-performing videos: 1️⃣ Timely + cultural relevance = engagement gold. - My poppi vending machine breakdown (1M+ views) tapped into real-time convos about Super Bowl marketing, influencer strategy, and industry shade. - My videos on Alex Coopers Unwell beverage launch tied a celebrity to an industry wide challenge: plastic packaging. - People don’t just want news; they want analysis, hot takes, and a little DRAMA. 2️⃣ Short-form, fast-paced storytelling wins. - Keep it under 60-90 seconds with clear takeaways. - Hook your audience in the first 3 seconds—whether it’s a strong visual, an on-screen text hook, or a punchy opening line. 3️⃣ Conversational tone, not corporate speak. - People connect with people, not marketing jargon. (Even on Linkedin!) - Keep it relatable, punchy, and engaging—the goal is to make people STOP scrolling. 4️⃣ Green screen + tiny mic format = winning combo. - Doesn’t need to be highly produced, but good audio & thoughtful editing slays. - Green screen visuals makes it more engaging and gives context to the conversation. Have you tested LinkedIn video yet? Drop your thoughts (or your own best-performing video) in the comments! ⬇️ #LinkedInVideo #MarketingStrategy #ContentMarketing #SocialMedia #PersonalBranding #EmployeeBranding

You don’t need 7 different ideas to create 7 high-performing videos. You just need 1 topic and 7 angles. Want to create content that actually earns attention? Start by choosing a topic that solves a real problem your audience faces or sparks a moment of “I’ve thought that too.” The right topic creates relevance. Keep each video to 60 seconds or less so it delivers value quickly and fits the way people consume content. Context (C): I want to create engaging video content that effectively captures a single topic from 7 angles to maximize audience reach and impact. Role (R): Act as a skilled content creator with experience in video production and audience engagement strategies. Inspiration (I): Focus on a single topic and develop seven distinct angles for high-performing videos, utilizing various approaches to capture viewer interest. Scope (S): The angles should include: 1. Shock: Present surprising facts that engage viewers. 2. Comprehensive: Offer thorough insights on mastering the topic. 3. Common Mistake: Identify one key error that hinders success. 4. Comparison: Analyze two methods to highlight effectiveness. 5. Question: Pose a thought-provoking query related to achieving the topic. 6. Negative: Warn against a specific action that leads to failure. 7. Tutorial: Provide actionable steps to achieve the topic in a structured format. Prohibitions (P): Refrain from using overly complex language or jargon; avoid vague statements that do not directly relate to the topic. You (Y): Ask me all the questions you need to complete this task, one at a time. If you want more prompts like this for LinkedIn, video, email, and beyond, grab your copy of Prompt Writing Made Easy at promptwritingmadeeasy.com #LinkedInTips #PromptWriting #VideoContent #askSSL #AIforSales #sslinsights #SocialSelling .

You spend hours creating a thoughtful video for LinkedIn. The content is solid. The message is clear. But when you hit publish… the engagement barely moves. LinkedIn reports that posts with video get 5x more engagement than text-only posts, and users are 20x more likely to share them. Yet most videos still fail to perform because they don’t align with how the platform’s algorithm actually works. That’s the gap this week’s newsletter closes. In this newsletter, I break down how LinkedIn’s algorithm rewards video, why short native clips outperform every other format, and the SEO tactics you can apply before you even upload. You’ll see how to optimize your captions, hashtags, and posting strategy so your videos aren’t just published, they’re discovered, watched, and shared. If you’ve been wondering why your LinkedIn videos aren’t delivering, we show you what to change and how to get results in 2025.

LinkedIn Video Is the New Power Move—And You’re Missing Out If You’re Still Just Posting Text It’s no secret: the way we promote ideas, businesses, and expertise has changed. We’ve moved from blogs to images, and now, video is king. But here’s the real twist—LinkedIn isn’t just following the trend. It’s transforming it. Why? Because video content doesn’t just get clicks—it creates connection. Research shows viewers retain 95% of a message when watching a video, compared to just 10% when reading. That’s not a stat; that’s a wake-up call. Professionals don’t just want to read about solutions—they want to see them in action. While TikTok and Instagram made short-form video the norm, LinkedIn stepped in to offer something better: relevance. It’s not just about dancing trends or food shots. LinkedIn video gives you a platform to explain how business works, why it works that way, and how your audience can take action. Live events, product demos, masterclasses, and thought leadership panels are dominating the feed—and for good reason. Across industries, these formats build trust, showcase credibility, and spark real-time conversations with ideal clients. But here’s where most go wrong: they measure success with vanity metrics. It’s not about views—it’s about conversions. Did they stay? Did they comment? Did they reach out? Did they buy in? The new playbook isn’t just to go live. It’s to go live strategically: Set the agenda. Assign your team roles (host, tech, moderators). Engage before, during, and after. Repurpose everything into a content machine. Then? Track what matters: engagement rates, retention time, sign-ups, lead quality. If you want to stay ahead, don’t just post another quote or blog link. Start turning your knowledge into video. Start showing up where your clients are already looking. And if you’re not sure they’re the right people? Video isn’t optional anymore. It’s the difference between getting seen and getting selected. If you are executing already--tell our Linkies how we can all do it better in the comments.