How Video Content Influences Audience Engagement

Stop Making Videos No One Watches We all know video is king, but let's be real—most of our content gets scrolled past faster than free food disappears at networking events. The stats don't lie: Videos with visual hooks get 27% higher completion rates and drive 41% more engagement than standard content. That's not just marginal gains—that's the difference between wasted effort and actual results. Try these 5 visual hooks that might look silly but are proven attention-grabbers: ✅The Falling Hook – Real estate agents using falling house keys or price tags saw 34% higher engagement (Coldwell Banker saw inquiries jump after implementing this in listing videos) ✅The Tapping Hook – Financial advisors using finger taps to reveal investment returns captured 29% longer watch time (Fidelity's retirement calculators use this brilliantly) ✅The Color Change Tap – Healthcare providers switching colors when highlighting critical services increased click-through rates by 38% (Mayo Clinic's symptom videos are masterclasses in this) ✅The Appearing Text – Tech companies revealing key stats with pop-up text improved information retention by 43% (Microsoft's product launches leverage this perfectly) ✅The Magic Hook – E-commerce brands using disappearing/reappearing product features saw 52% higher conversion rates (Nike's product reveals are legendary here) Is it sometimes goofy? Yes. Does it work? Absolutely. What visual hook will you try in your next post? #ContentStrategy #VideoMarketing #VisualHooks #LinkedInTips

You spend hours creating a thoughtful video for LinkedIn. The content is solid. The message is clear. But when you hit publish… the engagement barely moves. LinkedIn reports that posts with video get 5x more engagement than text-only posts, and users are 20x more likely to share them. Yet most videos still fail to perform because they don’t align with how the platform’s algorithm actually works. That’s the gap this week’s newsletter closes. In this newsletter, I break down how LinkedIn’s algorithm rewards video, why short native clips outperform every other format, and the SEO tactics you can apply before you even upload. You’ll see how to optimize your captions, hashtags, and posting strategy so your videos aren’t just published, they’re discovered, watched, and shared. If you’ve been wondering why your LinkedIn videos aren’t delivering, we show you what to change and how to get results in 2025.

Video isn’t just another healthcare marketing tool—it’s rocket fuel for engagement, trust, and conversions. According to my recent podcast guest, Tony Gnau, Founder and Chief Storytelling Officer at T60 Health | Healthcare Video Specialists, “video can boost website conversions by 66% and email click-through rates by up to 300%,” making it a key lever for strategic growth. Together, we discuss the power of video marketing in healthcare. Tony also unveils five key questions to ask when developing a video strategy. Key Insights and Takeaways: • Video drives results.  Websites with video have a 66% higher conversion rate, and email click-throughs can jump up to 300%. • Quality matters.   While DIY videos can be effective for early-stage awareness, professional production can elevate your brand and amplify results. • Maximize your resources.   Plan your shoot day to create multiple videos from a single session (maximize your return on investment). • Plan your content.  Consider where your videos will live (e.g., website, social media, etc.) to determine the format and content, ensuring they are optimized for their intended purpose. • Prepare your speakers. Ensure your speakers are well-prepared and understand your expectations. This helps them appear polished and professional on camera. Don’t miss out on these powerful video marketing insights and more - 🎧 Listen to the podcast—https://lnkd.in/gXBYR5vC