Steps to Master Content Creation

I haven't typed a full paragraph in months. Most founders are still grinding out content the hard way. Meanwhile, I'm creating more efficiently using voice and AI systems. Content creation shouldn't come with burnout. Here's how I create 30 pieces instead: 1. Voice-First Creation I speak my ideas instead of typing them. Voice is faster than fingers and captures natural conversational flow. AI transcription tools turn my thoughts into polished content instantly. 2. The 3-Tool Content Engine Tool 1: Voice recorder for raw idea capture during walks or commutes. Tool 2: AI transcription that turns speech into structured drafts. Tool 3: Content optimization AI that adapts one idea across multiple platforms. 3. The Secret Content Checklist Before any content goes live, it passes through 5 systematic checks. Hook strength, value delivery, platform optimization, engagement triggers, and call-to-action clarity. Quality control happens through systems, not hope. 4. Content Multiplication System One 10-minute voice recording becomes 30+ pieces of content. LinkedIn posts, Twitter threads, YouTube scripts, newsletter sections. Each optimized for its platform while maintaining core message integrity. 5. Batch Production Days I record all content in focused 2-hour sessions. Then AI handles the heavy lifting of adaptation and optimization. Creation becomes systematic instead of reactive. The result: Content creation that scales without burning out the creator. Most founders create content. I systematize content production. Your voice is your competitive advantage. AI can optimize and multiply, but it can't replace your unique perspective and experience. Stop typing yourself into burnout. Start speaking your content into existence. __ Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more. Want to learn how to create content the easy way? Get my free AI course that shows you the systems that helped me scale my businesses with AI automation. Join here: https://lnkd.in/eVfUj42h 

How I spend 12 hours a month writing LinkedIn content that gets 1.1M impressions By using these 3 simple steps, I learned how to crank out LinkedIn content fast—and rack up thousands of views by only spending 12 hours a month. When I started focusing on LinkedIn content creation, I struggled with: 👎 Time: I felt like I had to spend hours writing to see any results. 👎 Consistency: Posting felt like a chore, so I did it sporadically. 👎 Impact: My posts weren’t reaching the right audience or driving engagement. This led to: ❌ Feeling overwhelmed by content creation. ❌ Missing out on inbound opportunities from LinkedIn. ❌ Questioning whether LinkedIn was even worth the effort. I knew something had to change. So I developed a streamlined system that allowed me to post consistently without it taking over my schedule. Here are the 3 steps that made all the difference: 1. The 12-Hour Content System I batch-create five posts per week in just 2–3 hours. This eliminates the daily stress of “What should I post today?” and ensures I stay visible. Each post type is bucketed into the content formula below. 2. The 3-Pillar Content Formula I rotate through 3 types of content: - Top-of-Funnel Posts – General marketing insights that attract a broad audience. - Middle-of-Funnel Posts – Strategic marketing opinions and personal stories about my work life. - Bottom-of-Funnel Posts – Tactical, actionable marketing tips that provide immediate value. 3. A Simple Spreadsheet Tracker Sounds crazy, but I use a simple Google Sheet to plan out my posts and ensure I have content scheduled in advance and track my metrics. When a post performs well, I recycle it a month or two later, so I don’t have to create 5 brand-new posts every week. I’ve been using these steps for a year now, and the results have been incredible: 🏅 1.1M+ LinkedIn impressions in the last month 🏅 Grew my followers from 10K to 30K in just one year 🏅 Consistently generating leads and building authority So why am I sharing this? Because this could be you. I’m looking for two freelancers who want to: ✅ Streamline their LinkedIn content creation. ✅ Build authority without spending hours on content. ✅ Generate 5–10 leads per month. If that sounds like you, DM me “Freelancer” , and I’ll share the details. Let’s make LinkedIn work for you—not the other way around.

Hard work won’t save you. Systems will. Stop confusing effort with execution. Posting every day without growth isn’t discipline, it’s wasted energy. Let’s be brutally honest: → You’ve been showing up daily. → You’ve been hitting publish. → You’ve been grinding harder than ever. And yet... nothing moves. No traction. No growth. No momentum. That’s not content creation. That’s a hamster wheel and creates insanity. Here’s the truth no one wants to admit: Consistency is useless if it’s not paired with clarity. You've done the hard work. Now lets leverage what you've learned to do the right things. When I hit this same wall, I realized I wasn’t stuck because of a lack of effort. I was stuck because I hadn’t made the choice to design a real system around making my content. Here’s the playbook to flip it: 1. Audit the Engine Look at your last 30 posts. Which ones actually moved people to comment, share, or follow? If you don’t know, nows the time to start doing your homework. 2. Double Down on Signals Your growth lives in the 20% of content that resonates. Don’t reinvent the wheel: repackage, reframe, and re-ship what already works until it compounds. You never know what will hit a home run the second time around. 3. Upgrade the Inputs If your inputs are weak, your outputs will always flatline. Start studying winning posts and paying attention for insights from your life. Stop trying to create from an empty tank. 4. Create for Growth You’re not just creating posts - you’re building long term assets. One post or video can become: → A post → A carousel → A newsletter → A video 5. Measure Backward, Not Forward Most people chase vanity metrics. Instead, ask: “What content earned me subscribers, DMs, or sales?” That’s the real scoreboard. When I stopped chasing perfection and started building systems, growth unlocked. It wasn’t more effort—it was focused effort. You can stay stuck on the hamster wheel… Or you can make the choice to build a machine that compounds. The pain you’re feeling? That’s the signal. It’s telling you it’s time to stop playing small and start building with intention. If you want to level up your business faster, then join my unconventional Substack newsletter with 122K fans: https://lnkd.in/gfyweeTM

In 2 years, I've helped B2B leaders generate $130k contracts, features on Bloomberg, CNBC, WSJ, and Cheddar TV, inbound interest from Apple and PwC, and 5-figure days from info products — ALL through LinkedIn content. Here's my 7-step playbook for building a LinkedIn content engine that actually converts: Step 1) Focus on substance over style - Way too many LinkedIn creators obsess over formatting and engagement metrics - Instead, we obsess over creating content that speaks directly to decision-makers - Every post starts with a clear, compelling idea that solves a real problem/tells a genuinely insightful story Step 2) Write how you actually speak - Skip the buzzwords, flowery language, and corporate jargon - Express technical concepts conversationally and confidently - Read your writing out loud; if it sounds unnatural, rewrite it Step 3) Use ALL your company knowledge There is $1,000,000+ worth of content sitting in your internal docs/podcast features/company drive/people’s heads: - Start with transcripts, blogs, podcasts, and other existing materials, then move to direct interviews - This preserves an authentic voice and provides pre-approved language for a dedicated writer (which you should have) - It's easier (and more effective) to edit and restructure than create from scratch Step 4) Format for mobile readability - Break up text every 2-4 lines for easy mobile consumption - Use arrows, lists, and dashes to maintain flow between line breaks - Keep paragraphs short and punchy, but don't sacrifice substance Step 5) Target a defined audience that can write checks - Identify the specific decision-makers who need your solution - Understand their urgent problems and articulate them clearly - Focus on converting qualified leads, not maximizing likes and comments Step 6) Vary content formats strategically - Written posts for thought leadership and quick insights - Infographics for compelling visual concepts that demand attention - Carousels for deeper dives that create stronger psychological connection (these convert like crazy) - Video for maximum authenticity and relationship-building Step 7) Prioritize conversions over vanity metrics - Success isn't measured in likes or comments - Success is measured in contracts, opportunities, and brand awareness among decision-makers - Always include a clear next step for interested prospects The foundation of all of this? Expressing clear confidence and competence in your field. When done right, LinkedIn becomes less about "building awareness" and more about creating a direct pipeline to the exact people who need what you offer. TL;DR: Step 1) Focus on substance over style Step 2) Write how you actually speak Step 3) Use ALL your company knowledge Step 4) Target a defined audience that can write checks Step 5) Target a defined audience that can write checks Step 6) Vary content formats strategically Step 7) Prioritize conversions over vanity metrics Ask any questions in the comments!